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Starbucks did not succeed in Australia mainly because they grew too quickly and did not adjust to the local market. The company opened many stores in a short time, which created high costs but without strong customer demand.

Another big problem was culture. Australians already have a strong coffee tradition and prefer small local cafés where the service is personal and the coffee is high quality. Starbucks drinks were often sweeter, more expensive, and felt less authentic.

Because of these mistakes, by 2008 Starbucks had to close most of its stores and lost more than $100 million. This shows that even big global brands can fail if they do not take the time to understand local customers.

(p.s. Zhaksylyk Zhiger)

Report: Starbucks Failure in the Australian Market

From: Aiganym

Background of Coffee Culture in Australia

This video describes Starbucks failure during entering Australian market. It points out basic characteristics of Australian cafe market condition, customer preferences and overall background of coffee culture in Australian States. Basically, it started with Italian immigrants and small local coffee shops are more likeable as long as coffee variety rather than sugary drinks.

Starbucks Market Entry

Starbucks managed poor market research when was entering Australia. They didn’t count with market characteristics. Moreover, after the introducing their products they opened more coffee shops around all Australian States, which led to closure of them later in a decade. Too rapid extension on the market provided surplused supply. Starbucks managers couldn’t create a demand among the public and therefore supply prevailed the demand.

Competitor Comparison

Video provides comparison of Starbucks and Gloria Jeans Coffee, which in their order meet the demand of huge variety of coffee beans and types of coffee. Unlike Starbucks that was firstly opened in U.S., where customers prefer sugary drinks and coffee.

External Influences

Also, 2000x financial crisis affected many US businesses in Australia.

Strategic Shift

After that Starbucks chain was bought by another Australian Company which reduced the num of shops, explored market environment and focused on their strengths like shops at tourists places (because it is familiar across the world), universities and etc.

At this business meeting, it was discussed how Starbucks was developing their franchise in Australia. It was mentioned that they have a huge number of coffeeshops all over the world and they decided to conquer a new continent and market in Australia.

But unfortunately, they did not take into account the peculiarities of their culture, so there were huge monetary losses. I would like to emphasize that our company should reconsider the company policy once again and pay more attention to the details and characteristics of consumers.

We also found out that Starbucks realized their mistake and reopened in Australia and Italy after studying all market conditions.

Finally, I would highlight the main characteristics to consider when opening in a new market: 1) understanding the culture of the consumers, 2) their past experience with a similar company and 3) any possible problems in the country.

If our company follows to all of the above rules, it is likely that we will be able to reach the top of the market.

I noticed mistakes that were made by our company and now we could discuss it.

First of all, we were to focus to capitalise this country, open too many coffees shops, that make us lose money.

To solve problem, we could open shops one by one to understand what people want from us, cause that new people and we still don't know they culture and mentality.

Second, prices, I know that we present ourselves like high quality company, but in fact our prices were to high for customers, that we they prefer other coffee shop with lower price.

Problem could be solved if we collect data about coffee prices in countries before go to market.

Overall i could say main problem in our fails were fact that we misunderstood our customers, we thought that audience are same like in USA, they get used to our taste, prices and politics. We were wrong. We forgot that this different cultures, different people who new to our product. In fact they already had they coffee cultures that we don't take seriously enough to use in our system.

To prevent that problem to happen we have to communicate with audience, and get feedback to make our product better. Especially if this audience have they culture of coffee that we don't understand

Good afternoon! I am sending you the report of our past meeting's lecture.

The video contained the information about the world-famous coffee shop Starbucks, entering the Australian market in 2000, growing rapidly and fast-forward. Up to 2008, it managed to open over 76 branches, however, since that year, the company closed most of its coffee shops. There are several reasons for that: 1) financial crisis in 2008 had an enormous effect on a lot of business; 2) The Starbucks itself had just a slight perception and view about Australian customers and their taste. They did not do a proper marketing research about coffee history in this country and also could not identify potential opsticles and competitors in advance. Nevertheless, the corporation does not want to stop: it seems to learn from past mistakes and apply its past experience to new markets, like in now does in Italy.

Best regards,

Sofia Diachkovskaia

Starbucks arrived in Australia in 2000 and opened many stores very fast. However, Australians already had a strong coffee culture because of Italian and Greek immigrants. People there preferred small local cafes where they knew the barista. They also liked drinks such as the flat white. Starbucks was more expensive and its drinks were sweeter. It did not match the local taste.

For these reasons, Starbucks lost over $100 million and closed most of its stores in 2008. Another company, Gloria Jean's, was more successful because it adapted to what Australians like. Now Starbucks is trying again in Australia, but this time it focuses on tourists in big cities.

I think this story shows that in business, it is very important to listen to the local culture and customers. If a company uses the same plan everywhere, it can fail. Good communication with the market helps a business to change and do well.

The first reason is that Starbucks assumed, without making research first, that if their model worked in one country, than it would be universal to every country and region. However, every country has its own culture and preferences, which starbacks did not take into account.

The second issue was their speed of injecting their business in Australia. People were not aware of starbacks before, and rapid speed of growth of Starbucks did not gave any chance to develop their need and demand for their products. Thus this made image of Starbucks being just another affordable coffee shop.

Third issue was not taking into account tastes and preferences of Australian culture. Their attempt of installing American tastes, like sweet and colorful beverages, without adjusting menu with cultural tastes failed miserably. Australia has a deep cultural connection with coffee, Starbucks missed an opportunity to inject coffee of their origin.

Gloria Jeans taking into account all those issues, made a successful entrance to Australian market and reached wide audience in their continent.

However, Starbucks is not giving up and making comeback to their continent. Now their target market is tourists who find Starbucks familiar. This opportunity might give Starbucks another chance of redemption and make a successful image of place where it feels like home-country.

I am writing to share my thoughts on the case of Starbucks in Australia and the reasons behind its failure.

Starbucks entered the Australian market in 2000 and expanded rapidly, opening many stores within a short time. However, this aggressive growth did not allow the brand to build a real connection with customers. Moreover, the company did not adapt its products or services to the local coffee culture. In Australia, coffee is more than just a quick drink—it is a daily ritual, centered on high-quality espresso, independent cafés, and a strong sense of community.

Starbucks, with its standardized and often sweeter beverages, did not meet these expectations. Independent cafés offered better coffee, personal service, and an authentic atmosphere, which Australians valued more. As a result, Starbucks suffered heavy financial losses and had to close most of its stores.

In conclusion, the failure of Starbucks in Australia highlights an important lesson: international companies must adapt to local cultures and consumer preferences if they want to succeed.

From: Usenbaeva Asemai

Summary:
—Starbucks is a famous company,  with 28000 locations and 78 markets.
In 2000, in Sydney it started its fast expansion,  leading to opening of 87 stores by 2008. As a result company accumulated 105 million dollars of loss. The reasons for failure were next:
1)Fast expansion making products of company too "available"
2)Mismatch in preferences of people: the demand for coffees that are usually sold well in USA was low in Australia due to people  choosing other types of coffee
3)Connected to previous point, there were no adaptations of menu. Good example is a company Gloria Jeans,  with a successful case of adapting menu
—Nowadays, Starbucks is attempting to make a comeback to the market of Australia with new strategy including:
1)Fixing past mistakes with menu, expansion and etc.
2)Targeting tourists
3)Being thoughtful with location, for instance shopping malls

Conclusion: The case of Starbucks in Australia presents the idea that even large companies should be strategic with their decisions.

Starbucks is one of the most successful and well-known companies that are oriented on selling coffee. Starbucks has opened its branches in more than 75 markets, with 28 000 locations across the globe. Therefore the company decided to expand their brand into the largest country of the south hemisphere - Australia.

The first store was opened in Sydney in July of 2000. By 2008 Starbucks had over 70 location in the country. But instead of opening new locations and expanding, Starbucks shut down 2/3 of its stores. What were the reasons behind this?

First of all, the company opened too many stores in a span of a short period of time, lowering the demand as the result. It was too available to interest the average consumer. Secondly, the cultural differences were not considered in the company’s strategy. Australians prefer to drink coffee with their friends and peers, unlike Americans who treat the coffee as the commodity and simply a way of getting up in the morning on their way to work. Thirdly, the preferences in taste were also not taken into consideration. Australians drink darker, richer coffee with less sugar, which is the opposite of what Starbucks were selling.

In conclusion, we can see that even with brand recognition and very successful sales in many countries, the company should never enter the market without initial investment in research or said market. Starbucks understood its mistakes. And at the moment develops new strategies to successfully improve its business in Australia.

The history of Starbucks shows that,even World brands shouldn’t ignore preferences of local people.Excessive aggressive expansion can affect badly if you didn't take into account the culture and tastes.

Hi, dear boss!

The most valuable company like Starbucks couldn’t get along in Australia. That means a big deal because it counts more 38000 places in the whole world. Statistics for the last 15 years shows that there have been closed more than 75% of their branches in Australia. This report leads us to analyze that such a big company can be caught in surprise.

It was founded in 2000, multiple cafes were constructed for over the country. The financial crises in 2008, specific tastes of the citizens, the charge that they intended, competitor “Gloria Jean’s Coffee”: all of it give us such a consequence. But moreover the company still  has some valuable branches, like in popular malls in Sydney.

We can admit the importance of the note to the preferences of national citizens. And of course, the request of accepting employees with all accuracy and with tolerance.

While Starbucks attempted to replicate its success in the US, this approach did not work in Australia. Citizens preferred more welcoming, local businesses. From now on, the company has learned from its mistakes and its target audience is international students and tourists.

Starbucks entered the Australian market in 2000 and tried to grow very quickly, opening 87 stores within only eight years. Instead of slowly building a customer base, the company assumed its global success would transfer easily, but Australians already had a very strong coffee culture that came from Italian and Greek immigrants after World War II. Drinks like flat whites, long blacks, and macchiatos were already everyday favorites, and people valued high-quality espresso, fair prices, and the experience of sitting in a café rather than rushing out with a coffee to go. Starbucks’ menu focused on sweeter, American-style drinks that were also more expensive, which didn’t appeal to locals. Independent cafés were everywhere, offering better quality and a more personal connection with baristas, so Starbucks felt unnecessary and out of place. As a result, the company lost more than $100 million and in 2008 was forced to shut down 61 of its 84 stores across the country. Today, Starbucks mainly serves tourists and international students who recognize the brand, but it has never become a real part of Australians’ daily coffee life, unlike in countries such as China or the U.S.

Dear mister John, i am writing a short summary of what we discussed at the conference. The topic was ‘a fail of starbucks company in Australia’.Despite the fact that this company is popular all over the world and has more than 20 thousand locations, it faced losses in Australia. Reasons are : rapidly opening several location at the same time and not considering cultural preferences. They couldn’t develop the appetite of citizens, produced coffees with lots of sugar in it , which locals don’t like. As a result they had to close more shops. New coffee shop called Gloria jean’s,which opened after Starbucks, had positive results because of their menu.  At the end Starbucks company decided to open coffee shops in Australia at touristic cities,especially in malls,so that they can visit a place they already know. It shows that opening a business in different countries requires exploring people, their taste, location itself.

Starbucks is one of the most famous coffee chains in the world, but in Australia the company failed.

Reasons for Failure

• Strong coffee culture: Local traditions, influenced by Italian and Greek immigrants after World War II, were already well established. Australians were used to espresso-based drinks such as flat white, cappuccino, and latte.

• Price and quality: Local cafés offered better quality coffee at lower or similar prices, while Starbucks seemed more expensive and less tasty.

• Lack of adaptation: The company used the same strategy as in the U.S. without changes. Australians preferred small, authentic, and cozy cafés, while Starbucks looked too corporate and “American.”

• Overexpansion: Starbucks opened many stores too quickly in a saturated market, which led to big financial losses and closures in 2008.
  
  

Starbucks did not leave completely. It focused on tourist areas and international students who were already familiar with the brand. Today the company still operates in Australia, but on a much smaller scale.

The case of Starbucks in Australia shows that even a global company can fail if it does not consider cultural differences, customer preferences, and market conditions.

Locals had too many options of coffee to choose from. Also, Starbucks offered too many sugary drinks, which didn’t favour Australians, and charged more than local cafes, which didn’t make sense to locals. 

Effects: In the first 7 years, faced $105 million in losses. In 2008, Starbucks shut down 61 stores.

In comparison with Starbucks, Gloria Jean’s offered a wide range of espresso drinks; as result they opened 400 locations and gained 35 million consumers. 

Recovery: They placed Starbucks shops in tourist destinations -> international visitors spent more than $30 billion in 2017 

So in conclusion, the Starbucks failed to adapt its menu to Australia’s coffee culture at first, so they shifted to tourist destinations and it was a smart move and helped to recover. 

Topic: Reviewing Starbucks case in Australia

Dear, Boss

Today i want to show why Starbucks faced a struggle in managing business in Australia focusing on main mistakes and key points.

First of all, Starbucks didn’t adapt their menu to the locals. It says menu was too sweet for Australians. Secondly, By 2008 Starbucks was almost all over the Australia. Company didn’t give a chance to acknowledge it properly.

Moreover the most important part is price and local competition. Other cafes offered lower prices and coffee that Australians used to drink, therefore they had more customer loyalty compared to Starbucks.

This experience shows that companies should always keep in mind the importance of understanding culture and local market.

In conclusion, I would like to highlight sometimes making quick decisions and skipping market analysis can make things worse. By learning from these cases, we can ensure our strategies are competitive.

Why Starbucks failed in Australia?

There are more than 28,000 locations and 76 markets of Starbucks all over the world. This confirms its popularity and demand among different customers. But there is one continent where this coffee shop's strategy and concept have failed- Australia. There are some reasons for this:

1. Entering the market too quickly. After the first shop appeared in 2000, Starbucks rapidly open 87 stores within 8 years, without building the brand reputation and demand in the country. It wasn’t an organic growth.

2. The difference of mentality. The company didn’t adjust their business model to the country’s population.

3. Pricing. The price of products was above the market price of local shops.

4. Financial loss. Starbucks accumulated in $105 million in losses, $54 milllions in loans and was forced to close more than 70 stores in Australia.

5. Not analysing the market. Starbucks shifted its strategy post 2008, focusing on tourists, international students, and high-traffic areas rather than the mass local market.

By examining these reasons, we can conclude that a successful entry into a foreign market requires a thorough analysis of the market and consumers, as well as a brand strategy and competitive analysis.

In July, 2000 Sturbucks opened the first coffee shop in Sydney. In Australia, the coffee became popular thanks to Italian and Greek migrants. Sturbucks started to develop so quickly. By 2008 there were 87 coffee shop across the continent. But due to the high competition in the market, standard menu, that was focused on the US, and high prices, more than half of market were closed. After 2008, Starbucks continued to work in tourist areas. I think, it was good decision, because Starbucks starts to become popular in all over the World. Nowadays, it's a strong brand, even despite on the high prices, people buy coffee.

I've conducted an analysis of Starbucks's market entry into Australia and have identified key reasons for its lack of success, despite the company's global influence. The insights gained from this case study could be valuable for our own strategic planning.

The primary issues appear to be:

Overly Aggressive Expansion: Starbucks entered the Australian market in July 2000 and rapidly opened over 80 locations. This quick expansion strategy didn't allow for a gradual introduction of the brand, preventing consumers from developing a proper connection or a demand for Starbucks's offerings.

Failure to Understand the Local Market: The company failed to conduct adequate market research. They did not account for the highly developed and competitive Australian coffee scene, which was a $6 billion market in 2018. Australians are known for having sophisticated coffee tastes and a preference for high-quality, local options.

Mismatched Product Offering: Starbucks's menu, which heavily features sugary, dessert-like drinks, did not resonate with the Australian palate. This product mismatch was a significant factor in their poor reception.

The result of these missteps was over $100 million in losses and the closure of a large number of stores. This case serves as a powerful reminder of the importance of thorough market research and a well-paced, culturally-aware entry strategy, even for a globally recognized brand.

From: Lazzat

Subject: Why Starbucks failed in Australia?

I would like to share some information about challenges Starbucks of entering a market.

Entered  in 2000 and spread quickly on the market. And has 87 stores by 2008. It lost a lot of money and closed most outlets by 2008. Failed due to:

Ignored local strong coffee cultural;

Higher prices;

Expanding too fast.

In 2024 still losing money but trying to change strategies.

Key point: This case highlights that the local culture is very important and need to grow step by step.

Best regards, Lazzat

One main reason Starbucks failed was because they grew too fast. They opened many stores without learning much about Australian coffee lovers. Australians already have a strong coffee culture with many small cafes that serve great espresso drinks at fair prices. Compared to those, Starbucks seemed expensive and their coffee didn’t feel as real or tasty.

Another problem was that Starbucks didn’t change enough to fit the local style. They brought their usual American drinks and store look, but Australians like strong coffee, friendly service, and cozy cafes with their own character. So Starbucks felt a bit out of place.

Still, there’s a chance for Starbucks to do better in Australia if they try a new approach. Instead of competing directly with local cafes, they could focus on tourists and international students who already know the brand. Adding popular local drinks like flat whites and making the menu simpler would also help.

Also, redesigning stores to reflect Australian culture and getting involved in the community could help Starbucks build trust and feel more local. This way, Starbucks won’t be just another chain but a special place that mixes global brand with local style.

In short, Starbucks didn’t fail because of bad coffee or lack of money, but because they didn’t understand Australian culture well. If they plan carefully and respect local tastes, they could succeed in the future.

From: Kalmurat Ademi

This report is based on a YouTube video discussing why Starbucks failed in Australia.

Starbucks failed in Australia for several reasons that didn’t align with the country’s lifestyle. First of all, they expanded too quickly. The company assumed that its success on other continents would automatically translate to success in Australia, but that wasn’t the case. Starbucks became too widespread too fast, and there was little interest in the brand since Australians were already loyal to their local coffee shops. There was no natural or organic growth.

Another factor is that Australia has one of the strongest coffee cultures in the world. Starbucks mainly focused on menus filled with sugary drinks, which didn’t appeal to locals who prefer high-quality coffee. Pricing was also an issue, as Starbucks charged significantly more than local cafes.

In contrast, another American brand, Gloria Jean’s, succeeded in Australia because it adapted its menu to local tastes, something Starbucks failed to do.

Today, the main reason Starbucks still operates in Australia is because of international tourists. Tourists often prefer familiar options they recognize from home, where Starbucks is popular and well-established.

This video talks about Starbucks's failure in the Australian market. It first entered the Australian market in July 2000. However, in 2008, Starbucks closed 61 of its 84 locations across Australia. There were several factors that contributed to the company's decline. Firstly, Australia has one of the most sophisticated and established coffee cultures in the world. Secondly, the coffee market in Australia was highly competitive. The Australian market is dominated by small, independent coffee shops with dedicated fans. Thirdly, Starbucks came to Australia with its American coffee culture, where prices and portion sizes were different. Lastly, it was too fast and too early. When Starbucks first opened in Australia, they tried to expand quickly across the country. They did not spend enough time understanding the local market. In conclusion, Starbucks' failure in Australia highlights the importance of understanding local tastes, culture, and preferences when entering a new market.

2.Starbucks’ appearance in the suburbs of major cities:It was too available for Australian consumers .

3.Australia has a big diversity of coffee shops:Australia’s coffee market is one of the biggest in the world.

4.Australia coffee shops has born out of Italian culture:Starbucks has American style,which is unfamiliar with what they wish.

5.Starbucks’ menu wasn’t suitable for local consumer’s tastes:There was too much sugary drinks.

While in China a new Starbucks location was opening every 15 hours, the company lost about $6 billion in Australia, was forced to take loans and eventually closed 2/3 of its locations in 2008. During the meeting, the analysts team discussed the main reasons behind this. According to them, the main issue was lack of market research. The Australian coffee market is considered difficult to enter, because Australians have a strong preference for espresso and were less attracted to Starbucks’ sweeter drinks. On the other hand, American brand - Gloria Jeans is thriving in Australia because the provide more espresso based options. Additionally, Starbucks’ prices were higher than the local average, and the expansion was too aggressive. Too many stores were opened too quickly, leaving little time for consumers to develop interest in the brand. As a result, locals continued to go to independent coffee shops, leading to Starbucks’ struggles. Currently, Starbucks is attempting a new strategy to re-enter the Australian market. This time, the company had researched market and identified their target audience - tourists and international students, who are more likely to choose a familiar global brand. Tourism is a key part of the Australian economy, generating about $6 billion between 2008 and 2011, which makes this a promising direction. From this meeting, my takeaway was the importance of market analysis and a clear understanding of the target audience before entering a new region and opening a new location.

Satybaldy Danelli

The company’s rapid expansion across Australia was poorly executed, as it did not take into account the local market’s unique preferences. Starbucks opened stores too quickly, offering a standardized, sugar-heavy menu that did not align with Australian consumers’ tastes. As a result, the brand failed to build customer loyalty in a market where consumers already had abundant, high-quality coffee options.

Consequently, 61 stores were closed, losses reached $105 million, and Starbucks even borrowed $54 million from the U.S. In short, the failure was caused by underestimating Australia’s strong local coffee culture.

The first ever Starbucks  in Australia was opened in July 2000 in Sydney. And the very first failure happened due to being too much, too fast. Starbucks opened 87 stores within just a few years after entering Australia. They expanded too quickly without building a loyal customer base. By 2008, they had lost around $105 million and had to shut down most stores. Australians love high-quality espresso, cozy cafés, and a strong local coffee culture so the next mistake was in the wrong business model .

Price vs. quality played a big role in this process. Starbucks charged more, but the quality was seen as worse compared to local baristas. For Australians, that  made no sense.

Starbucks underestimated Australia’s deep coffee culture, expanded recklessly, and failed to adapt to local tastes. Instead of being the new trend, they became the odd one out in a market that values quality and authenticity.

Starbucks company failed in Australia because of people preferred fresh espresso and so on instead of the sweet drinks from Starbucks. Therefore, they weren't taken into account local preference for coffee. Also, Starbucks was more expensive than local coffee shops. So, in 2008 many of the stores were closed. Starbucks stayed only in cities with a lot of tourists.

Gloria Jean’s was already like a local brand, since it came earlier than Starbucks. It offered more affordable prices, familiar drink formats, and catered to Australian tastes. Of course, people chose it.

In 2000, many businesses had financial crisis in Australia.

Finally, after mistakes another Australia company bought Starbucks. And Starbucks has stopped competing directly with local cafes. Now it's like an international brand for tourists rather than a coffee shop for everyone.

This report summarize Starbuck’s failure in Australia and it’s current strategy:

^{Entrance of the company to the country}

• Starbucks opened in Australia in 2000 but did not adapt to the coffee culture of local population.

• It lost over $100 million and closed 61 stores in its first 7 years.

^{Gloria Jean’s success}

• Gloria Jean’s entered earlier and adapted its menu very well to the local tastes.

• Nowadays has more than 400 stores and millions of loyal customers

^{New Approach since 2014}

• Franchise were purchased by local companies

• Now costumers are tourists and international students

• Stores located in big tourist cities like Sydney and Melbourne

^Conclusion

Starbucks failed in Australia because it expanded too fast and ignored local coffee culture. Now it targets tourists to stay afloat.

The video is about how to build effective business communication and uses Starbucks as an example to show the most common mistakes. From the video, I understood that the main thing in communication is not just to convey information, but to make sure that the other person understands it as intended.

Tips from the video that I learned

1. Speak in simple and understandable language.

2. Avoid unnecessary details that overload the listener.

3. Check whether the person has understood what has been said (through questions or feedback).

4. Take non-verbal cues into account: facial expressions, intonation, eye contact.

Typical mistakes that were shown

1. Too much theory and terminology.

2. Lack of structure in speech.

3. Ignoring the listener's reaction.

Role in business

Good communication speeds up work and builds trust.

Communication mistakes lead to conflicts and wasted time.

In today's World, Starbucks is everywhere. For example, in China every 15 hours there is new coffeeshop opening. Despite the fact of Starbucks's popularuty, there is 1 continent, where their coffeeshops are not popular and often visited. It is Australia. In the start of 21st Century, the Starbucks entered an Australian market, but in 2008 more than a half of its cafe's where closed. The main reason is a different coffee culture and preferences of locals. Australians consider coffee a kind of art, since their coffee culture came from Italy, while for Americans it is just a drink to "perk up". Also, there was another competitor of Starbucks - Gloria Jean's Coffee. The Australians preffered that cafe over Starbucks because their company "matched" the culture of coffee for local residents. That is why Gloria Jean's Coffee is still growing on an Australian Market. Other reason, why the Starbucks did not achieve success in the Australia, is decision to enter the market fast and open a lot of cafeterias as soon as possible. Also prices were relatively high, so it is also one of the reasons, why Starbucks did not succed.

This was caused by a number of problems:

1. No adjustments were made to a local market's features

2. Too rapid expansion without time given to consumers to get used to the company

3. Too many stores led to too high availability and no "appetite" effect

4. Financial crisis of 2008

5. American approach = coffee is the product VS. Australian approach = coffee is the part of the communication.

However, there is an example of Gloria Jeans, which succeeded in Australian market.

Here is why:

1. The menu

2. ...

3. ...

Those are the conserns to be considered by the Starbucks' top management.

In 2000, coffee chain “Starbucks” suffered significant revenue losses around 105$ millions, and also they took out a loan for 54$ millions from government. This was biggest failure throughout the history of their existence. There are some issues why the company had such problems. Firstly, managers did not adjust business model for Australian customers, they mistakenly believed that their model would be suitable for this environment. Workers did not examine the traditions, culture and history of this continent. Secondly, Starbucks opened a lot of stores, around 87 cafes. Such a quick discovery did not make this company something new and did not develop the interest of the citizens of the country. And finally, the company did not take into account the fact that Australia is a large exporter of coffee, so coffee for people is not something unusual and rare. Also, because of this issue Australia people preferred coffee with lower prices than in Starbucks’s cafes. That way Starbucks Reduced the number of cafes from 87 to 26. In conclusion, the failure of Starbucks in the Australian market was a vivid example of how the lack of knowledge about the traditions, culture and history of another country.

1. Introduction

The CNBC video discusses why Starbucks, a globally recognized coffee chain, was unsuccessful in the Australian market. While the brand thrives worldwide, Australia became a rare case where the company struggled to gain traction.

2. Rapid Expansion

Starbucks entered Australia with an aggressive growth strategy, opening many stores in a short period. Instead of gradually building customer interest, the brand flooded the market. This left little room for Australians to develop a genuine connection with Starbucks.

3. Cultural Misalignment

Australia already had a deeply rooted coffee culture, shaped by European immigrants. People were used to high-quality espresso drinks like flat whites and macchiatos, and they valued the café experience itself. Starbucks, however, brought an American model: large, sweet drinks and a focus on convenience and takeaway. This approach didn’t resonate with local tastes.

4. Strong Local Competition

Independent cafés dominated the market and were highly skilled at meeting customer expectations. Local chains also adapted better, offering drinks and experiences that felt more authentic to Australians. Compared to this, Starbucks appeared foreign, overpriced, and out of touch.

5. Conclusion

Starbucks failed in Australia because of three main factors: expanding too fast, not adapting to local coffee culture, and underestimating strong competition. The case shows that even global brands need to adjust their strategies to local preferences before scaling up.

best regards

Starbucks in Australia: failures, reasons and solutions.

Starbucks is a well-known American coffee brand that has its branches spread all over the world with 28,000 locations in 76 markets.  Regardless of its popularity it did not manage to conquer the market of one of the biggest countries in the world- Australia. It is widely known that Australian market is one of the toughest to get into and there were no exceptions for Starbucks. This report will outline the reasons why the brand did not succeed and its further steps to rehabilitate its reputation on the most southern continent.

Firstly, Starbucks was too hurried to build an empire. The first store was opened in 2000 and it was quickly followed by 86 more in various regions of the country. Poor development strategy, namely lack of advertisement, randomly picked locations and no organic growth, led to the brand gaining the reputation of «too available» in the eyes of population.

Secondly, Australians were already spoilt for choice in coffee and did not appreciate the menu which was basic and too pricy. Specialty menu options provided in local coffee shops were noticeably preferred more. Furthermore, the products were too sugary and sweet for the local liking.

Thirdly, the American brand did not take into account the peculiarities of coffee culture in Australia. Starbucks positioned coffee as just a product or commodity, whereas Australians value the time and process of enjoying coffee as much as the drink itself.

As a result of all the faulty actions, 2/3 of Australian Starbucks shops were closed by 2008. Thus now it may seem like there is no place for any global franchises on the continent. Yet Gloria Jeans Coffee managed to prove it wrong. With a wider menu adapted to the local culture, it established over 400 locations in the country.

Nevertheless, Starbucks did not intend to give up. In 2014 the brand under new management took a revanche with 39 locations operating overall. However, this time the focus was not on the local audience as much as on tourists. Moreover, the location choice became more careful and relevant. The lessons learnt were also implemented when penetrating Italian market in 2018 in Milan.

D - Developer

"Discussion of developer's vacation in Zoom meeting"

T. Hello Nurbakyt, can you hear me clearly?

D. Hello Arman, yes I hear and see you well.

T. Great. So you've asked me to make a Zoom meeting with you to discuss your summer vacation, right?

D. Yes. I'm going to visit Japan this july and I wanted to take a vacation for this period. Is it possible?

T. Sure, but you know that you're on the key position in the team, so other developers depend on you. Taking vacation in the middle of the reporting season may be complicated.

D. Of course, I know about it.

T. So we have to finish all the tasks for the previous month before you go. 

D. Oww, but I already booked the tickets for the flight on 1st July.

T. I understand, that you have your plans, but our clients can't wait for too long.

D. Seriously? Of course I understand that the company want to do more money. But just because of it, I don't want to change my plans. Thta's not in my responsibility!

T. Okay. Of course it's not. Let me suggest a solution for this situation

D. Aand?

T. What if we just extend our working hours during this month for a little bit?

D. Do you mean overworking?

T. No, of course it's not. It's just 1 or 2 extra hours on Fridays. But I promise that you will have your vacation after that.

D. So you definitely mean overworking!

T. Okay, you are right. But it's for all our team.

D. Are you kidding me? You know that I have 2 kids to take after the work from the school?

T. Okay okay, I will talk with mr. Johnson. You will have an extra payment.

D. How much?

T. How about 1.5x?

D. No. It's too little.

T. Okay, let it be double bet. Deal?

D. Deal.

T. Alright, so since we've managed this little issue, I think we can finish our call. So let's get back to work and do everything we can to meet the deadline.

D. Bye.

T. Thank you for your time. Bye.

Start

A: good morning! Sabina. Thank you for attending weekly planning session.  The primary objective for our meeting today is to align on our priorities and key goals for upcoming week.

S: good morning! Arai. Im ready, Let’s start session.

A: excellent, to begin let’s confirm our main goal, you need to prepare event for our partners this week, it is important for company because we plan to attract investors.

S: yes, and I need some staff for organization. Could you please send some interns to me?

A: of course, what else do you need to organize? Please send me a presentation about requirements

S: okay, but in short presentation will consist of question like about budget, invitations, salaries for staff, location etc.

A: I want to organize this meeting on the fresh air in calm atmosphere. Also I asked about speaker on the meeting.

S: then lets schedule the next online meeting for tomorrow, because I need some time to discus with other members of company and need to prepare other themes.

Diana- CEO, Aida- CFO

Aida: Good morning, Diana Khamitova! I am here to ask you regarding the financial model for the next year that I presented on Wednesday conference. I would love to receive your feedback on it.

Diana: Good morning, Aida Sheraliyeva! I am glad you came. Sure, take a seat!

Aida: thank you!

Diana: I am satisfied with the work you did. The financial model we will be fulfilling next year appears to be truly promising, except for one part of it. One correction I would appreciate is expanding the budgeting for the marketing department since our audience on social media has grew dramatically. I believe that having the same budget, which was 100 000 dollars, will not be enough for this year. In my opinion we should consider doubling the budget as well as the department.

Aida: You think that doubling the budget should be efficient? I fear that such an increase might lead to decreases in other departments

Diana: From my perspective it will pay off. I have found the investors, who are willing to contribute to our growth. I will set a meeting with them later and inform you as soon as possible.

Aida: All right! Then I will make adjustments to the model and calculations. It will be ready by 7 pm of this evening.

Diana: I will await your new model. Thank you for coming!

Aida: Thank you for the feedback! Good bye!

Diana: Good bye!

A: Good afternoon. I received my order today, the tennis bat I purchased last week. Unfortunately, it arrived damaged: there’s a hole in it, and the packaging was very poor. I’d like to discuss what can be done about this.

D: I’m very sorry to hear that, Asemai. Thank you for letting us know. Just to confirm, you ordered the Pro Tennis Bat, correct?

A: Yes, that’s the one. It was wrapped loosely in a thin box, and as a result, the surface has a hole. It’s not usable.

D: I understand. So, the main issues are the poor packaging and the damage to the bat itself. Is that right?

A: Yes, exactly. I was disappointed because I needed it for training this week. D: That must be frustrating. We want to make this right. Would you prefer a replacement or would you like a full refund?

A: A replacement would be good, but only if it’s properly packaged. I don’t want the same problem again.

D: Absolutely, I’ll make sure to note special packaging instructions for your order. We’ll also upgrade the shipping to priority. May I confirm your delivery address?

A: Yes, it’s 41 Green Street.

D: Got it, thank you. The replacement bat will arrive within 2 business days. You don’t need to return the damaged one. We’ll also apply a 10% discount for your next purchase.

A: Thank you, Danelli. I appreciate how quickly you’re solving this.

D: You’re very welcome, Asemai. I’m sorry again for the inconvenience. If you need any further assistance, don’t hesitate to contact us. Have a great day!

-Good morning,We are your client from “ N “company,we’ve been waiting for our product for day, and we didn’t get nothing.We want to know how long we have to wait,because your deadline has  already passed...  

Europe company:

-Hello "N" company, I sorry to hear that! But we actually still haven't pass the deadline, we have a lot of time to sent it. Is there a change in deadline but we didn't accept any of you email?

- But we don’t have any change in our deadline.The deadline was on 05.06.2025,and it was yesterday

- Yes, that exactly what I saying deadline still haven't passed, from right now,we have whole month, today is 7 may!

- 7th may? Why you think that deadline is on a month later?

- Because in our contract was said that deadline in 05.06.2025, its 5 June!

-Probably we have a misunderstandings, cause in USA we put month first, then date and year....

- That terrible! Usually that not happening, we could put delivery in first need, so u could get your packages on a week or two, that not be fast

-We should have been more correct in our contract.Thank you for your understanding.We will waiting for your delivery.

P.S You should be more correct when you work with foreign company

2.Yerken Lazzat

3.Tolepbergen Bayansulu

4. Mustafa Nursultan

5. Bauyrzhan Serzhan

1. Visuals illustrate possible scenarios for future animal extinction due to various human-related factors, such as global warming, deforestation, pollution, and the potential consequences of nuclear war. They clearly demonstrate the connection between the four causes of mass animal extinctions and the scale of their extinction.

2. Without visuals, the article would be less effective. Graphs and charts help readers quickly understand species extinction projections under various conditions and assess the severity of a potential crisis. They show how quickly the risk of extinction increases and under what factors. Visual elements (diagrams with silhouettes of people and animals) make the severity of possible future extinctions more visual and emotionally powerful. They transform complex explanations into clear, understandable, and convincing comparisons. Without them, the article would lack clarity, accessibility, and persuasiveness.

I found an article from The Guardian called “The key swing states and counties that handed Trump the White House – a visual analysis.” It uses maps, charts, and data tables to show where vote swings happened and how big they were. The visuals illustrate geographic patterns (which counties and states flipped), the size of changes, and how those shifts decided the election outcome.

The article would not be equally effective without visuals, because election results are heavily about geography and numbers - maps and charts make the patterns clear and easy to understand, while plain text would be harder to follow.

Kalmurat Ademi

Bekbossynova Ayana

Osserbai Symbat

This article is about apple’s new software update features- IOS26. There were used visuals of illustrating how features of new software look in iPhone screen and other apple devices. These visuals help readers be invested in reading and enhance the understanding of new features. People tend to visualize every read information in order to understand. In addition, people want to see the difference between old and new software to understand improvements. Without them, article would be less interesting, overloaded with text and wouldn’t grasp attention of readers. Furthermore, for readers it would be harder to concentrate and remember content of article. Thus, visuals of IOS 26 are affective in making article look better and look more appealing.

Opening the Meeting:

Manager: "Hi, Ivan! Thanks for joining the meeting. Today, we’ll talk about the current tasks for the project and set the priorities for next week. Do you have any questions or anything to add to the agenda?"

Team member: "Hi! No, the agenda looks good. Let’s get started."

Main Part:

Manager: "Okay, let’s start with Project X. We are about 70% done, but I noticed we are facing delays with the material deliveries. What do you think we can do to speed things up?"

Team member: "Yes, there are some delays with the deliveries. I’ve already contacted the supplier, and they promised to speed up the delivery. I think we can catch up if we add some extra working hours next week."

Manager: "Sounds good. Do you think adding extra hours will affect the quality of our work?"

Team member: "No, if we coordinate well, we can still finish on time without lowering the quality."

Manager: "Great, let’s do that. I’ll update the schedule to include extra hours next week."

Active Listening and Clarifying:

Manager: "Now, let’s talk about the marketing side of the project. How is the content for social media going?"

Team member: "We’ve written the texts, but we need more visuals. I’ve contacted the designer, but he’s busy. I think we need to schedule another meeting with him this week."

Manager: "Got it. If you need my help to speed this up, let me know, and I’ll help arrange the meeting with the designer."

Team member: "Thanks, I might need that. I’ll let you know if needed."

Closing the Meeting:

Manager: "So, we’ve covered everything. We’ll add extra working hours next week to catch up with the delays, and you’ll work with the designer on the visuals for social media."

Team member: "Got it. Thanks for your help!"

Manager: "Great, Ivan! If you have any questions, just let me know. Let’s meet next week to check how things are going. That’s all for today."

This article states that governments around the world are ramping up coal, gas and oil extraction which will put climate goals beyond reach. This increase goes against the commitments that countries have made at UN climate summits to “transition away from fossil fuels” and phase down production, particularly of coal.

Also this article has multiple visuals that shows nuclear power plant polluting the air, coal mining and large-scale fossil fuel extraction. I think this article would still be effective without the visuals but not equally effective if article had the visuals. Without visuals it would've been boring to read and hard to understand the scale of the problem stated in the article. With visuals it raises concern and urgency which helps the readers to understand the whole scale and the seriousness of the problem. Moreover, the visuals in the article are not just some paintings or AI-generated pictures, but a real life photos from actual extraction sites. And this gives readers the evidence proving that its not some fake article.

2) As for me, I found every illusrtation to be very informative and helpful as it guides readers throughout the process. On the other hand, if the article did not include any visual material, it would be almost impossible for me to clearly understand each step.

In this article there are visuals, namely pictures. The pictures illustrate the museum building, cafeteria, construction process and models, as well as exhibits.

I believe that the article would not be of the same efficiency without the visuals since they play a crucial role in the way article is perceived for several reasons.

Firstly, they help to get the right understanding of what the museum is about. For instance, many people have prejudice that museums are boring thus they do not attend them. It might have been the case for the new Museum if the article did not contain the pictures of its engrossing paintings and incredible sculptures and installations. This way, the pictures assist to attract visitors interested in such art and distinguish it from the stereotype-like museums.

Secondly, visuals can also be text separators. When we see a long piece of text we immediately tend to feel reluctant to read it since it seems to be tedious. Visuals, such as graphs, pictures or videos, keep our attention. In addition, they help us navigate through text easier and more effectively.

All in all, visuals are an important part of articles because they give us a better understanding of the topic, as well as make texts more structured and reading more captivating.

Zeinolla Madina

Aidana Nurlanbekova

Lin Ramilya

1. Lead photo (damaged seafront, debris, strong surf, person in rain gear): scale of damage and danger; why evacuations are needed.

2. Map/infographic (Expected path of Super Typhoon Ragasa): forecast track, timing (GMT), intensity changes, and regions at risk.

3. Street photo in heavy rain (people, vehicles, flooded road): knock-on effects beyond landfall - mobility, safety, and transport disruptions.

- Would the article be equally effective without visuals?

No. Photos quickly show how serious the situation is, and the map clearly shows where and when people will be affected. Together, they make the article easier to understand and help readers make decisions faster.

In conclusion, the visuals are essential: they make the facts easy to understand right away and make the article clearer and more convincing - especially for people who need to act fast.

In this article” Why do we need sleep” written by Lucy Bryan, several visuals were used such as: pictures, video, charts and graphs.

What do the visuals illustrate?

First of all, these visuals set the tone and engage the reader. The main image at the top shows a calm, peaceful sleep scene.

This doesn't provide scientific data but signals article’s content.Secondly, charts and tables with data illustrate credibility and professionalism.It builds the trust between author and reader, helps to understand clearly all the information.

Would the article be equally effective without them?

No, the article would not be equally effective without the visuals,because

1-A huge text might feel overwhelming, especially for casual readers,so engagement will suffer.

2-Removing visuals would make the article harder to follow and less inviting, information in text will seem dubious for people , they will lose confidence in reliability.

The article would still function without them, but it would be less effective overall.

The visuals are important because fashion is a visual topic. They make the article more engaging and help communicate the mood and creativity of the event. Without them, the article would still give information like the date, location, and purpose, but it would feel less exciting and harder to visualize.

In conclusion, the visuals add meaning and emotion to the article, making it much more effective and appealing.

The visuals are important because fashion is a visual topic. They make the article more engaging and help communicate the mood and creativity of the event. Without them, the article would still give information like the date, location, and purpose, but it would feel less exciting and harder to visualize.

In conclusion, the visuals add meaning and emotion to the article, making it much more effective and appealing.

“Hi, Aiganym. Thank you for meeting with me. I know this is not an easy conversation. I want to be clear and respectful, and I’ll also give you time for questions.”

Aziza (Purpose):

“The reason we’re here is your role at the company. After reviewing your performance and previous feedback discussions, we’ve made the decision to end your employment, effective this Friday.”

Aiganym:

“So, I’m being let go?”

Aziza (Paraphrasing):

“Yes, that’s correct. I understand this feels sudden, but it follows several coaching sessions and written feedback. We expected more progress, especially in meeting deadlines and communication, but the improvement was not enough.”

Aiganym:

“The workload was very heavy.”

Aziza (Acknowledgment):

“I understand. You’re saying workload was a challenge, especially the reporting tasks. We tried to adjust deadlines, but the overall expectations stayed the same.”

Aiganym (Empathetic but Firm):

“This decision does not take away from the positive contributions you made here. We value your effort and relationships with the team. Still, the company must maintain performance standards, and after careful review, we decided to move in a different direction.”

Aziza (Next Steps):

“HR will meet with you to explain the transition: final paycheck, unused vacation days, and benefits. We can also provide a neutral reference for your job search.”

Aziza (Closing):

“Aiganym, thank you for your work here. I know this is difficult, and I wish you success in your next steps. Please reach out to me or HR if you have questions later.”

The visuals in the article show the festival setting at InterContinental Almaty (decor, atmosphere, hospitality). Presentation of Indian dishes, including colors, textures, and plating styles. Also, artistic side of gastronomy, connecting food with the idea of jewelry, refinement, and elegance.

The article would not be as effective without the visuals.

Visualization of description – The article uses sensory language (aromas, colors, spices as gemstones). Images allow readers to see these details, not just imagine them. Photos confirm the real existence of the festival, chefs, and food. Without them, the article might feel more like poetry than an event report. Moreover, food photography evokes appetite and admiration, creating a stronger emotional response than words alone. Since the text compares gastronomy to jewelry and fine art, the visuals reinforce this theme through aesthetics.

In conclusion, the visuals play an essential role in making the article engaging and persuasive. They not only illustrate the beauty and atmosphere of the event but also ensure that the article has the emotional and aesthetic impact intended by the author.

2.Yerken Lazzat

3.Tolepbergen Bayansulu

4. Mustafa Nursultan

5. Bauyrzhan Serzhan

Temirkhan Nurdaulet

Daulet Nurmanbek

Mazhitov Daniel

but high-retum a short list of caption - which is not

Pictures. Becouse, then it would be just a short list of caption - which is not effective. Photos make it real and relatable.

Abdildina Zhuldyz

https://www.theguardian.com/environment/gallery/2021/sep/30/enduring-and-surviving-the-climate-crisis-in-pictures?utm_source=chatgpt.com

What the visuals show:

1)They show satellite maps of the place before and after the event.

2)I've found a news article for our assignment. It's from The New York Times and it's called "One Bomb. 11 Children Killed. And the Evidence That Implicates the U.S." It uses a lot of pictures, maps, and videos.

What the visuals show:

1)They show satellite maps of the place before and after the event.

2)There are 3D models of the house to show where the bomb hit and where the people were.

3)We can see photos of the bomb pieces. This shows what kind of weapon was used.

4)There is a special video that puts all the evidence together in a timeline.

Is the article effective without them? I think the article would not be as good without the visuals. The pictures and maps are not just for decoration. They are the main evidence. Without them, the story is just words. But with the visuals, we can see the proof and understand the story much better. It makes the journalism more powerful and easy to believe.There are 3D models of the house to show where the bomb hit and where the people were.

Is the article effective without them? I think the article would not be as good without the visuals. The pictures and maps are not just for decoration. They are the main evidence. Without them, the story is just words. But with the visuals, we can see the proof and understand the story much better. It makes the journalism more powerful and easy to believe.

2. Askaruly Alimzhan

3. Bekturganov Sanzhar

4. Abylkalyk Nurzhan

Abildakyzy Akzhan

Bakytbek Nazerke

Ustenova Aliya

Topic of the report: analysis of positioning strategy and the impact of branding on consumer behavior in the premium segment

Company chosen: Shoqansuits

Data for analysis: the price segment, product features

Method of collecting data: visit to local stores, content analysis, comparative analysis

To: Shoqansuits Marketing Team

From: Narxoz students

Dear Shoqansuits Team,

We are students from Narxoz University , Department of School of Economics and Management. As part of our academic assignment in Business Communication discipline, we are conducting an in-depth analytical study on successful local retail brands.

We have chosen Shoqansuits as our subject due to its distinctive brand identity and strong presence in the men’s suit in premium segment.

The Topic of our Report is: Analysis of Shoqansuits' Market Positioning Strategy and the Impact of Branding on Consumer Purchase Behavior.

To ensure the highest academic quality and relevance of our report, we would be grateful for the opportunity to:

1. Receive a brief expert comment from a member of your marketing or branding team on one of the following key areas (whichever is more convenient):

• How Shoqansuits differentiates its brand identity from competitors in the local market.

• The primary role of the physical store experience versus online visual content in driving sales.

We respect your time and business focus. Any response, even a short one via email, would be highly valuable. We would be pleased to share the final version of our analytical report with you upon its completion.

Thank you for considering our request.

Sincerely,

Abdildina Zhuldyz

zhuldyz.abdildina@narxoz.kz

Narxoz University

Тема: Запрос на комментарий: Аналитический отчет о стратегии бренда Shoqansuits от Университета Нархоз

Для: Маркетинговой команды Shoqansuits

От: студентов Narxoz

Уважаемая команда Shoqansuits,

Мы студенты Университета Нархоз, факультета экономики и менеджмента. В рамках нашей академической работы по дисциплине бизнес-коммуникации мы проводим углубленное аналитическое исследование успешных местных розничных брендов.

Мы выбрали Shoqansuits в качестве предмета изучения из-за его отличительного стиля бренда и сильного присутствия в мужском костюме премиум-сегмента.

Тема нашего доклада: Анализ стратегии позиционирования Shoqansuits на рынке и влияние брендинга на покупательское поведение потребителей.

Чтобы обеспечить высочайшее академическое качество и актуальность нашего доклада, мы были бы признательны за возможность:

1. Получите краткий экспертный комментарий от члена вашей команды по маркетингу или брендингу по одной из следующих ключевых областей (в зависимости от того, что вам удобнее):

• Как Shoqansuits отличает свой фирменный стиль от конкурентов на местном рынке.

• Первостепенную роль в стимулировании продаж играет внешний вид магазина по сравнению с визуальным контентом в Интернете.

Мы уважаем ваше время и ориентируемся на бизнес. Любой ответ, даже короткий, по электронной почте, будет очень ценным. Мы будем рады поделиться с вами окончательной версией нашего аналитического отчета после его завершения.

Благодарим вас за рассмотрение нашей просьбы.

С уважением,

Абдильдина Жулдыз

zhuldyz.abdildina@narxoz.kz

Университет Нархоз

Topic of the report: Sale conversion study: problems, causes and how they are to be addressed

Company chosen: Russell ISC

Data for analysis: number of meetings with clients, sales per month; the financial goals set each month

Methods of collecting data: interviews, surveys, meetings with the workers

To: info@russell.kz

Subject: Inquiry on cooperation for a university project

Dear Russell ISC team,

My name is Diana Khamitova and I am writing to you on behalf of my university group. We study at Narxoz University and recently we were assigned with a task that requires us to write an analytical report for a company. We chose your company since we believe that what you do is truly crucial for our society and we see in you great potential for success.

We decided to conduct a report on the topic of Sale Conversion, thus we are willing to study related problems, causes and suggest some solutions. Please find some information you might need for better understanding below.

1. Topic of the report: «Sale conversion study: problems, causes and how they are to be addressed»

2. Data for analysis: number of meetings with clients, sales per month; the financial goals set each month

3. Methods of collecting data: interviews, surveys, meetings with the workers

We would love to cooperate with you for our analytical study and are open to any suggestions and feedback. We are sure that the report will be beneficial for your side as well and we will be happy if you find our recommendations useful. Please reply to this email if you agree to help us with the report.

Looking forward to your reply.

Best regards,

Diana Khamitova

87084834353

От: diana.khamitova@narxoz.kz & danelli.satybaldy@narxoz.kz & aida.sheraliyeva@narxoz.kz & assemai.ussenbayeva@narxoz.kz

Кому: info@russell.kz

Тема: Запрос на сотрудничество в рамках университетского проекта

Уважаемая команда Russell ISC,

Меня зовут Диана Хамитова, и я обращаюсь к вам от лица моей университетской группы. Мы учимся в Университете Нархоз, и недавно нам поручили написать аналитический отчёт для компании. Мы выбрали именно вашу компанию, поскольку считаем, что ваша деятельность очень важна для нашего общества, и мы видим в вас большой потенциал для успеха.

Мы решили подготовить отчёт по теме «Конверсия продаж», поэтому направлены на изучение связанных с этим проблем, причин и также хотели бы предложить возможные решения. Ниже представлена ​​информация, которая может вам пригодиться для лучшего понимания.

1. Тема отчёта: «Исследование конверсии продаж: проблемы, причины и пути их решения»

2. Данные для анализа: количество встреч с клиентами, объём продаж в месяц; финансовые цели, устанавливаемые на каждый месяц.

3. Методы сбора данных: интервью, опросы, встречи с работниками.

Мы будем рады сотрудничеству с вами в рамках нашего аналитического исследования и открыты для любых предложений и отзывов. Мы уверены, что отчёт будет полезен и вам, и будем рады, если наши рекомендации окажутся вам полезными. Пожалуйста, ответьте на это письмо, если вы согласны помочь нам с отчётом.

С нетерпением ждём вашего ответа.

С уважением,

Диана Хамитова

87084834353

2. Topic of the report: The Impact of Changes in Kazakhstan's Mining Sector on the Financial Performance of Metso Kazakhstan

3. Company chosen: Metso Kazakhstan 4. Data for analysis: mining production volumes, Metso annual revenue, operating profit, regional performance, key clients and projects

5. Methods of collecting data: interviews with employees, surveys, Metso annual report

6. Email:

From: danelli.satybaldy@narxoz.kz & diana.khamitova@narxoz.kz & aida.sheraliyeva@narxoz.kz & assemai.ussenbayeva@narxoz.kz

To: info.kz@metso.com

Subject: Request for Cooperation for University Project

Dear Metso Kazakhstan Team, My name is Danelli Satybaldy, and I, together with my teammates, am a student from Narxoz University. We are currently working on our final analytical project for our Business Communication class.

After researching several companies, we were impressed by Metso Kazakhstan’s reputation as a leader in technologies in the mining industry. Therefore, we have chosen Metso Kazakhstan as the main focus of our group project.

Our topic is: The Impact of Changes in Kazakhstan’s Mining Sector on the Financial Performance of Metso Kazakhstan.

We would like to kindly request your permission to analyze publicly available data about Metso Kazakhstan as part of our academic research.

In addition, we would be extremely grateful if your team could support our project by allowing us to conduct an interview with one of your representatives in finance or operations.

All information gathered will be used only for educational purposes. Thank you very much for your time and consideration. We truly admire Metso Kazakhstan’s contribution to the country’s mining sector and would be honored to cooperate.

Best regards,

Danelli Satybaldy

Narxoz University

BBA in Finance

+77755304857

7. In Russian:

Email:

От: danelli.satybaldy@narxoz.kz & diana.khamitova@narxoz.kz & aida.sheraliyeva@narxoz.kz & assemai.ussenbayeva@narxoz.kz

Кому: info.kz@metso.com

Тема: Запрос на сотрудничество в рамках университетского проекта

Уважаемая команда Metso Kazakhstan,

Меня зовут Данелли Сатыбалды, я и моя университетская команда, являемся студентами Университета Нархоз. В настоящее время мы работаем над итоговым аналитическим проектом по курсу «Business Communication».

Изучив несколько компаний, мы были впечатлены репутацией Metso Kazakhstan как лидера в области технологий в горнодобывающей промышленности. Поэтому мы выбрали Metso Kazakhstan в качестве основного объекта нашего группового проекта.

Наша тема: «Влияние изменений в горнодобывающем секторе Казахстана на финансовые показатели Metso Kazakhstan». Мы хотели бы получить ваше разрешение на анализ общедоступных данных о Metso Kazakhstan в рамках нашего научного исследования.

Кроме того, мы будем признательны, если ваша команда поддержит наш проект, позволив нам провести интервью с одним из ваших представителей в сфере финансов или производства.

Вся собранная информация будет использована исключительно в образовательных целях. Большое спасибо за ваше время и внимание. Мы искренне ценим вклад Metso Kazakhstan в горнодобывающую отрасль страны и будем рады сотрудничеству.

С уважением,

Данелли Сатыбалды

Narxoz University

BBA in Finance

+77755304857

Topic of the report: Analysis of BASQA’s digital marketing strategy and ways to improve online customer engagement.

Company chosen: BASQA (local clothing brand).

Data for analysis: Official comment from brand representative; Social media statistics (Instagram, TikTok - followers, engagement, posting frequency); Website traffic (qazaqrepublic.com); Comparison with competitors.

Methods of collectind data: Interview with brand representative; Desk research; Survey method; Comparative analysis.

Email to the company:

From: zhiger.zhaksylyk@narxoz.kz & alimzhan.askaruly@narxoz.kz & sanzhar.bekturganov@narxoz.kz & nurzhan.abylkalyk@narxoz.kz

To: partners@qazaqrepublic.com

Subject: Inquiry on cooperation for a university project

Dear BASQA Marketing team,

My name is Alimzhan Askaruly, and I am writing to you on behalf of my university group. We study at Narxoz University, and as part of our academic project, we were assigned to prepare an analytical report on a local company.

We chose your brand because we admire your contribution to promoting Kazakh identity through modern fashion and digital presence. We believe your brand represents creativity, innovation, and national pride - values we would be honored to explore in our study.

Our topic is: «Analysis of BASQA’s digital marketing strategy and ways to improve online customer engagement».

We kindly ask for your assistance in providing basic information about your marketing activities. We are not requesting any confidential or financial data - only general marketing insights such as:

1. Current digital marketing platforms used (Instagram, TikTok, etc.);

2. Typical target audience profile;

3. Most successful types of posts or campaigns;

4. Key marketing challenges you face;

5. Plans or directions for future digital marketing development.

If possible, we would also appreciate a short online interview (10-15 minutes) with a marketing representative, at a time convenient for you.

All information will be used strictly for academic purposes and will be properly referenced in our final analytical report.

We would be grateful for your support and cooperation.

Thank you for your attention.

Kind regards,

Alimzhan Askaruly

On behalf of the student research group

BBA in Finance

Narxoz University

+7 775 071 4870

От: zhiger.zhaksylyk@narxoz.kz & alimzhan.askaruly@narxoz.kz & sanzhar.bekturganov@narxoz.kz & nurzhan.abylkalyk@narxoz.kz

Кому: partners@qazaqrepublic.com

Тема: Запрос на сотрудничество в рамках университетского проекта

Уважаемая команда маркетинга BASQA,

Меня зовут Алимжан Аскарулы, и я пишу вам от имени своей университетской группы. Мы учимся в университете «Нархоз», и в рамках нашего академического проекта нам было поручено подготовить аналитический отчет о местной компании.

Мы выбрали вас, потому что восхищаемся вашим вкладом в продвижение казахской идентичности через современную моду и цифровое присутствие. Мы считаем, что ваш бренд олицетворяет креативность, инновации и национальную гордость - ценности, которые мы с удовольствием исследуем в нашем исследовании.

Наша тема: «Анализ цифровой маркетинговой стратегии BASQA и способы повышения вовлеченности онлайн-клиентов».

Мы просим вас предоставить нам основную информацию о вашей маркетинговой деятельности. Мы не запрашиваем никаких конфиденциальных или финансовых данных - только общие маркетинговые сведения, такие как:

1. Используемые в настоящее время цифровые маркетинговые платформы (Instagram, TikTok и т. д.);

2. Типичный профиль целевой аудитории;

3. Наиболее успешные типы постов или кампаний;

4. Основные маркетинговые вызовы, с которыми вы сталкиваетесь;

5. Планы или направления будущего развития цифрового маркетинга.

Если возможно, мы также были бы признательны за короткое онлайн-интервью (10-15 минут) с представителем отдела маркетинга в удобное для вас время.

Вся информация будет использоваться строго в академических целях и будет должным образом указана в нашем окончательном аналитическом отчете.

Мы будем благодарны за вашу поддержку и сотрудничество.

Благодарим за внимание.

С уважением,

Алимжан Аскарулы

От имени студенческой исследовательской группы

Бакалавр делового администрирования в области финансов

Университет «Нархоз»

+7 775 071 4870

Topic of report: Study the characteristics of HR practices such as recruitment, training, and employee interaction, and their impact on the organization

Company chosen: Makaronnaya lavka

Data of analysis: Review from customers, HR data.

Method of collecting data: visit store as customers, interview employee, Surveys, Focus Group

We are students at Narxoz University, and as part of our Business Communications project, we are conducting a study on the role of HR processes and corporate culture in sustainable brand development in the premium segment.

We chose your pasta shop as our primary case study due to its high popularity, consistent quality, and customer loyalty. We are interested in how internal organization, including aspects such as recruitment, training, and employee engagement, influences overall brand perception and its market positioning.

We would appreciate the opportunity to include brief comments or observations from your team in this study. Even a few suggestions will help us enrich our work with practical content.

Upon completion of the project, we will be happy to send you the final report.

Thank you for your attention and look forward to your feedback.

Sincerely,

Zeynolla Madina

School of Economics and Management

Уважаемая команда макаронной лавки,

Мы - студенты Университета Narxoz, и в рамках учебного проекта по дисциплине «Бизнес-коммуникации» проводим исследование, посвящённое роли HR-процессов и корпоративной культуры в устойчивом развитии бренда в премиальном сегменте.

В качестве основного примера мы выбрали вашу макаронную лавку из-за вашей высокой популярности, стабильного качества и лояльности клиентов. Нас интересует, как внутренняя организация, в том числе такие аспекты, как подбор, обучение и взаимодействие с персоналом, влияет на общее восприятие бренда и его позиционирование на рынке.

Будем признательны за возможность включить в исследование краткий комментарий или наблюдение от вашей команды. Даже несколько предложений помогут нам обогатить работу практическим содержанием.

По завершении проекта мы с удовольствием направим вам итоговый отчёт.

Благодарим за внимание и надеемся на обратную связь.

С уважением,

Зейнолла Мадина

Школа экономики и менеджмента

Topic of the report: Customer satisfaction and user loyalty: challenges, causes, and possible solutions based on 1Fit case

Company chosen: 1Fit

Data for analysis: Number of active users, comparison of pricing plans, membership duration, cancellation statistics, customer feedback, and monthly membership growth

Methods of collecting data: Interviews with employees, surveys among users, analysis of customer reviews, and meetings with company representatives

Topic of the report: Digital marketing challenges of Qulpynai bakery: problems and recommendations

Company chosen: Qulpynai

Data for analysis: General information of a company, Current digital marketing activities and their results, Problems, Digital brand image, Competitor Analysis, Recommendations

Methods of collecting data: Interviews, Surveys, Comparative analysis, Social presence analysis: social media, website and etc.

Company: Delta Express LLC

Data for analytical report:

• Number of employees and departments

• Motivation and training policies

• Staff turnover rate

• Salaries, bonuses, rewards

• Customer feedback and complaints

• Client satisfaction scores

• Motivation methods

• Link between motivation and service quality

The questions will focus on employee motivation, training programs, customer service quality, and staff retention challenges.

Group: Ayana, Ademi, Symbat, Korkem

My name is Bekbosynova Ayana, and I am a 2nd year student in Narxoz University. As part of our coursework, we are conducting a research project titled “Employee motivation and service quality in logistics companies (case of Delta Express LLC).”

We kindly ask for permission to conduct a short interview with a representative of your HR department. The collected data will be used only for academic purposes in our analytical report.

We would greatly appreciate your time and cooperation.

Best regards,

Bekbosynova Ayana

Narxoz University

+77079557971

Уважаемая команда Delta Express,

Меня зовут Бекбосынова Аяна, я студентка 2 курса Университета Нархоз. В рамках учебного курса мы проводим исследовательский проект на тему «Мотивация сотрудников и качество сервиса в логистических компаниях (на примере Delta Express LLC)».

Мы просим разрешения провести короткое интервью с представителем вашего HR-отдела. Собранные данные будут использованы только в учебных целях при подготовке аналитического отчёта.

Будем очень признательны за ваше время и сотрудничество.

С уважением,

Бекбосынова Аяна

Университет Нархоз

+7 707 955 7971

Group: Ayana, Symbat, Korkem, Ademi

Topic of the report: Analysis of Service Quality and Customer Satisfaction in a Family Entertainment Center

Company chosen: "My Kids" children's entertainment center

Data for analysis: Customer comments and reviews, service quality observations, survey results from visitors

Methods of collecting data: Instagram, in-person observations, reviews on 2GIS, interview with a company representative, customer survey via Google Form or QR code

From: nurbakyt.ashirali@narxoz.kz & arman.smakov@narxoz.kz & karina.balgabek@narxoz.kz & aruzhan.smagulova@narxoz.kz

To: info@qulpynai.kz

Subject: Request for Assistance with university research on digital marketing

Dear Qulpynai marketing team,

I would like to express my sincere respect for your company’s work and growth in the baking field. My name is Karina, and I am a student at Narxoz University studying marketing. My team and I are currently working on a university assignment that examines how local companies compete in highly crowded digital-marketing environments.

I am writing to ask kindly for your permission to gather a small amount of inside information from your company to help us better understand real-world strategies and challenges. We greatly admire your brand and would be honoured if you could share some insights. Please, be assured that this information will only be used for university assignment and will not be published anywhere.

If you are willing, we could proceed in whichever way is most convenient for you: a phone call or online meeting at your convenience. Please let me know your preferred contact method and the person to speak with.

Thank you very much for considering my request.

Warm regards,

Karina Balgabek

Narxoz University

balgabekkarin@gmail.com

Phone: 87714131591

Email in Russian:

От: nurbakyt.ashirali@narxoz.kz & arman.smakov@narxoz.kz & karina.balgabek@narxoz.kz & aruzhan.smagulova@narxoz.kz

Кому: info@qulpynai.kz

Тема: Запрос на помощь в проведении университетского исследования в области цифрового маркетинга

Уважаемая команда маркетинга Qulpynai,

Я хотела бы выразить своё искреннее уважение к работе и развитию вашей компании в сфере выпечки. Меня зовут Карина, я студентка Университета Нархоз, обучаюсь по специальности «Маркетинг». Моя команда и я в настоящее время работаем над университетским заданием, посвящённым изучению того, как местные компании конкурируют в условиях высокой плотности цифрового маркетингового пространства.

Я обращаюсь с просьбой разрешить нам собрать небольшое количество внутренней информации о вашей компании, чтобы лучше понять реальные стратегии и сложности, с которыми сталкиваются бизнесы. Мы очень восхищаемся вашим брендом и были бы признательны, если бы вы поделились некоторыми сведениями. Пожалуйста, будьте уверены, что полученная информация будет использована исключительно в учебных целях и не будет опубликована.

Если вы согласны, мы можем провести общение в любом удобном для вас формате — по телефону или в онлайн-встрече, в удобное для вас время. Пожалуйста, сообщите, какой способ связи и с кем из вашей компании будет наиболее уместен.

Большое спасибо за рассмотрение моей просьбы.

С уважением,

Карина Балгабек

Университет Нархоз

balgabekkarin@gmail.com

Телефон: 87714131591

Nurmanbek Daulet

Mazhitov Daniel

Kenzhebek Anuar

Temirkhan Nurdaulet

Company: The Buffet(3rd floor, Narxoz University)

Topic: Improving Brand Awareness among Students at Narxoz University

Methods of Data Collection:

Survey: to find out how many students know about the café and what they think about it.

Observation: to see customer flow during different hours. Interview: short interview with the café owners about current marketing efforts.

Type of Information Needed:

• Number of daily visitors (approximate or estimated).

• Student opinions about the café (brand recognition, reputation).

• Marketing tools currently used by the owners. • Competitor analysis (other food places on campus or nearby).

• Suggestions from students on how to improve promotion.

Dear "My Kids" Team,

Hello! We are second-year students at Narxoz University, Faculty of Economics and Management. As part of our coursework in the subject "Business Communication," we are preparing an analytical report focused on service quality and customer satisfaction in the family entertainment sector.

Your entertainment center, "My Kids," was chosen as the main subject of our research because of its prominent position in the market and its clear focus on quality customer interaction. We believe your experience can serve as a valuable case study for our project.

We would be very grateful if we could have the opportunity to:

- conduct a short interview (online or in person) with a representative of your team - such as a manager or administrator;

- and, with your permission, organize a brief customer survey (e.g., via QR code or Google Form) to collect anonymous feedback from your visitors.

This would allow us to carry out a more in-depth and objective analysis based on real data and would significantly enhance the practical value of our work.

Of course, we are happy to coordinate the format, time, and duration of the interview at your convenience, so as not to disrupt your work. Once the project is complete, we will gladly share the final analytical report with you - its findings may also be beneficial for your team.

Thank you in advance for considering our request.
We would be delighted to hear back from you!

Sincerely,

Akzhan Abildakyzy

Narxoz University

akzhan.abildakyzy@narxoz.kz

Тема:Запрос на проведение интервью для университетского аналитического отчёта

Уважаемая команда "My Kids",

Здравствуйте! Мы - студенты второго курса Университета Нархоз, факультета экономики и менеджмента. В рамках учебного задания по дисциплине «Бизнес-коммуникация» мы готовим аналитический отчет, посвящённый качеству сервиса и удовлетворенности клиентов в сфере семейного досуга.

Ваш развлекательный центр "My Kids" был выбран нами в качестве основного объекта исследования, так как он занимает важное место на рынке и ориентирован на качественное взаимодействие с клиентами. Мы уверены, что ваш опыт может стать ценным примером для нашего проекта.

Мы были бы очень признательны, если бы у нас была возможность:
- провести небольшое интервью (онлайн или очно) с представителем вашей команды - менеджером или администратором;
- при согласовании с вами, организовать короткий опрос среди ваших посетителей (например, через QR-код или Google Form), чтобы собрать анонимную обратную связь от клиентов.

Это помогло бы нам провести более глубокий и объективный анализ, основанный на реальных данных, а также повысить практическую ценность нашей работы.

Разумеется, мы готовы согласовать формат, время и продолжительность интервью, чтобы не отвлекать вас от работы. После завершения проекта мы с радостью отправим вам итоговый аналитический отчет - возможно, его выводы окажутся полезными и для вашей команды.

Заранее благодарим за рассмотрение нашей просьбы.
Будем очень рады вашему ответу!

С уважением,
Ақжан Әбілдәқызы

Университет Нархоз

akzhan.abildakyzy@narxoz.kz

Topic of the report: Analysis of Customer Satisfaction and Marketing Strategies in “Qatty Tatty”

Company chosen: “Qatty Tatty” — a local café in Kazakhstan specializing in bubble tea and Japanese pancakes

Data for analysis: Customer feedback from social media, online reviews, sales trends, and an interview with the café manager or marketing specialist

Methods of collecting data: Primary data: online or face-to-face interview with company staff and customer survey.   Secondary data: analysis of social media accounts, customer reviews, and website information.

Dear Qatty Tatty Team,

My name is Nazerke Bakytbek, and I am a second-year student at Narxoz University. Together with my teammates, I am preparing an analytical report for our Business Communication course.

Our topic is “Analysis of Customer Satisfaction and Marketing Strategies in Qatty Tatty.” We have chosen your company because we admire your creative approach to modern desserts and drinks, and we would like to learn more about your marketing and customer experience practices.

We kindly ask for the opportunity to have a short online or face-to-face interview (about 20–30 minutes) with one of your representatives. All information will be used only for academic purposes.

Please let us know if this would be possible and when it would be convenient for you.

Thank you very much for your time and cooperation.

Best regards,

Nazerke Bakytbek

On behalf of the project team

Narxoz University

nazerke.bakytbek@narxoz.kz

Тема: Запрос на проведение интервью для университетского аналитического отчёта

Уважаемая команда Qatty Tatty,

Меня зовут Назерке Бакытбек, я студентка второго курса университета Narxoz. Вместе с моей командой я готовлю аналитический отчёт по дисциплине «Деловая коммуникация».

Тема нашей работы — «Анализ удовлетворённости клиентов и маркетинговых стратегий компании Qatty Tatty». Мы выбрали вашу компанию, потому что восхищаемся вашим творческим подходом к приготовлению десертов и напитков, а также интересной концепцией японских панкейков и bubble tea.

Мы хотели бы попросить о возможности провести небольшое интервью (онлайн или очно) с одним из представителей вашей компании. Интервью займёт около 20–30 минут, и полученная информация будет использована исключительно в учебных целях.

Будем признательны, если вы сообщите, когда вам было бы удобно провести интервью.

Заранее благодарим вас за внимание и сотрудничество.

С уважением,

Назерке Бакытбек

От имени команды проекта

Университета Narxoz

nazerke.bakytbek@narxoz.kz

To: partner@1fit.app

Subject: Request for collaboration on a university research project

Dear 1Fit Team,

My name is Sofia Diachkovskaia, and I am reaching out on behalf of my group from Narxoz University. As part of our academic coursework, we have been assigned a research project that involves preparing an analytical report for an existing company.

After reviewing several options, our team decided to focus on 1Fit, as we highly value your contribution to promoting an active lifestyle and appreciate your innovative approach to fitness accessibility in Kazakhstan. We believe that studying your company will provide us with valuable insights and contribute to our learning experience.

Our chosen research topic is “Customer satisfaction and factors influencing user loyalty at 1Fit.” Within this project, we plan to analyze user satisfaction, reasons for membership cancellations, and identify potential strategies to enhance customer retention.

Please find a brief outline of our project below:

• Topic of the report: “Customer satisfaction and user loyalty: challenges, causes, and possible solutions based on 1Fit case”

• Data for analysis: number of active members, membership duration, cancellation rates, and customer feedback

• Methods of collecting data: interviews, surveys, and meetings with company representatives

We would greatly appreciate the opportunity to collaborate with your team and are open to any suggestions or adjustments regarding the research process. We are confident that our findings could also be of interest and benefit to your company.

Please let us know if you are open to cooperating with us on this project. We look forward to hearing from you.

Best regards,

Sofia Diachkovskaia

On behalf of Narxoz University student group

87711319765

От: sofia.diachkovskaia@narxoz.kz & aidana.dossymbekova@narxoz.kz & yaroslav.nettsev@narxoz.kz & aigerim.essetova@narxoz.kz

Кому: partner@1fit.app

Тема: Запрос на сотрудничество в рамках университетского проекта

Уважаемая команда 1Fit,

Меня зовут Софья Дьячковская, я обращаюсь к вам от имени нашей группы студентов Университета Нархоз. В рамках учебного курса нам было поручено провести исследовательский проект и подготовить аналитический отчёт о деятельности реальной компании.

Изучив несколько вариантов, мы решили выбрать 1Fit, так как высоко ценим ваш вклад в развитие культуры активного образа жизни и инновационный подход к доступности фитнеса в Казахстане. Мы уверены, что исследование вашей компании поможет нам глубже понять современные бизнес-модели и будет полезным обеим сторонам.

Темой нашего проекта является «Удовлетворённость клиентов и факторы, влияющие на лояльность пользователей в 1Fit». В рамках исследования мы планируем рассмотреть уровень удовлетворённости клиентов, причины отказа от абонементов и возможные пути повышения удержания пользователей. Ниже представлена краткая информация о проекте:

• Тема отчёта: «Удовлетворённость клиентов и лояльность пользователей: проблемы, причины и пути решения на примере компании 1Fit»

• Данные для анализа: количество активных пользователей, длительность членства, статистика отмен абонементов, отзывы клиентов

• Методы сбора данных: интервью, опросы, встречи с представителями компании

Мы будем признательны за возможность сотрудничества с вашей командой и открыты к любым предложениям или корректировкам в процессе исследования. Уверены, что результаты работы также могут быть полезны вашей компании.

Будем благодарны за ответ, если вы готовы поддержать нас в этом проекте.

С уважением,

Дьячковская Софья

от имени группы студентов Университета Нархоз

Будем очень признательны и было бы ценно получить от вас информацию касающийся о продажах Chunky Cookies до и после коллабораций с блогерами, стратегия сотрудничества (общих чертах без разглашения коммерческой тайны). Вся полученная от вас информация будет использоваться в сугубо учебно-исследовательских в рамках для будущей ее презентации перед преподователем и студентами Нархоза, и не будет опубликована без вашего соглашения.

Заранее, благодарим вас за уделенное время нашему запросу. Будем очень признательны, если в случае одобрения вами нашего запроса, мы сможем организовать встречу с вами для обсуждения дальнейших действий.

Bakzhanar, Tolepbergen

Bayansulu, Yerken Lazzat, Mustafa Nursultan, Serzhan Bauyrzhan

Topic of the report: Analysis of the marketing strategy and customer engagement of a local national clothing brand

Company chosen: Darideiya

(Kazakh national clothing brand)

Data for analysis: challenges face

during brand promotion, future development plans, client evaluations, design and quality aspects

Methods of collecting data: interviews, examination of social media activity, customer opinion survey

To: Darideiya marketing team

Subject: Request for information about Darideiya for university analytical report

Dear Darideiya team,

My name is Bayansulu Tolepbergen, and I am writing to you on behalf of my university group from Narxoz University.
For our “Business Communications” course, we are conducting an analysis of the marketing approaches used by local brands in Kazakhstan.

We chose Darideiya as the focus of our study because we truly admire how your brand combines national traditions with modern fashion trends, reflecting both creativity and cultural identity.

To make our report more accurate and insightful, we kindly ask for your assistance in answering a few short questions about challenges face

during brand promotion, future development plans and design and quality aspects.

We are not requesting any confidential or financial information — all data will be used strictly for academic purposes.
We would love to visit your branch — would it be possible to conduct a short interview with a member of your team for our research?

We would greatly appreciate your response and look forward to hearing from you soon.

Best regards,

Bayansulu Tolepbergen

On behalf of Narxoz University student group
87713418473

От: bayansulu.tolepbergen@narxoz.kz, lazzat.yerken@narxoz.kz, bakzhanar.kulmakhamed@narxoz.kz, nursultan.mustafa@narxoz.kz, serzhan.bauyrzhan@narxoz.kz

Кому: Маркетинговая команда Darideiya

Тема: Запрос информации о Darideiya для университетского аналитического отчета

Дорогая команда Darideiya,

Меня зовут Баянсулу Толепберген, и я пишу вам от имени нашей университетской группы из Университета Нархоз.
В рамках курса «Бизнес-коммуникации» мы проводим анализ маркетинговых подходов, используемых локальными брендами Казахстана.

Мы выбрали Darideiya в качестве объекта исследования, потому что искренне восхищаемся тем, как ваш бренд сочетает национальные традиции с современными модными тенденциями, отражая как креативность, так и культурную самобытность.

Чтобы сделать наш отчет более точным и содержательным, мы просим вашей помощи в ответах на несколько коротких вопросов, касающихся трудностей при продвижении бренда, планов по дальнейшему развитию, а также аспектов дизайна и качества.

Мы не запрашиваем никакой конфиденциальной или финансовой информации — все данные будут использоваться исключительно в учебных целях.
Мы бы очень хотели посетить ваш филиал — возможно ли провести короткое интервью с представителем вашей команды для нашего исследования?

Мы будем очень признательны за ваш ответ и с нетерпением ждем обратной связи.

С уважением,

Баянсулу Толепберген

от имени группы студентов Университета Нархоза

87713418473

Dear Mr. Karimov,

I wanted to follow up regarding the finalized budget, which was due on Monday but has not yet been submitted. This delay has affected our project timeline, and I need your immediate attention to ensure we stay on schedule.

Please review and send the corrected version by tomorrow morning. If you’re facing any challenges or need additional support to complete the task, let me know as soon as possible so we can address the issue efficiently.

Thank you for your cooperation.

Regards, 

A. Aigerim

Dear Mr. Karimov,

I went through your team’s recent budget report and noticed that a few details still need adjustment before we can finalize it. It seems the file wasn’t updated by Monday as planned, so let’s bring it up to date together.

Please take another look at the report and resend the corrected version by tomorrow morning. If something isn’t clear or you need a hand with formatting, just let me know — we’ll fix it quickly.

Your team has done solid work overall; these small edits will just make the report look more polished.

Thanks for taking care of this so promptly.

Best,

Aigerim

Dear Mr.Karimov, 

 I hope this message finds you well. I have reviewed the latest budget report submitted by your department and noticed that a few sections need clarification and correction before we can proceed. 

 Please review and finalize the report by tomorrow morning so that we can stay on schedule. If any difficulties arise or additional information is required, feel free to reach out — I will be glad to assist in completing it.

Thank you for your attention to this matter and for your continued cooperation.

Best regards, Aziza

Dear Mr. Karimov,

I hope you are fine. I am writing about the final budget report that was due on Monday. I have not received it yet, and we need it soon for our work.

Please check the report again and send me the corrected version by tomorrow morning. If there are any problems or delays, please let me know. I will be happy to help if you need something.

Thank you for your time and for your work on this project.

Best regards,

Nazerke Bakytbek

Subject: URGENT: Request for correction mistake in budget report

Dear Mr. Karimov,

I hope this message finds you well. I’ve reviewed the latest budget report and noticed several mistakes that need revision before we can finalize it. The corrected version was originally due on Monday, but we are still missing the finalized document.

Could you please make the necessary adjustments and send the updated report by tomorrow morning? If you encounter any difficulties or need clarification, please let me know, and I will be happy to discuss them with you.

Additionally, for understanding, please ensure the report follows the company’s formatting guidelines.

Thank you for your attention to this matter and for your continued effort.

Best regards, Aigerim

Dear Mr. Karimov,

I have reviewed your department's latest budget report and have noticed several issues that require clarification and correction before final submission. It appears the final version was submitted late, so I would appreciate it if you could provide an updated report by tomorrow morning.

If any issues have arisen that are causing the delay, please let me know so we can resolve them together. Also, please ensure that the report complies with our standard formatting guidelines.

Thank you for your understanding and cooperation.

Sincerely,

Daulet

Dear Mr. Karimov,

I hope you are doing well. I’m writing to remind you about the finalized budget report that was due on Monday. It seems that it hasn’t been sent yet, and there were a few mistakes in the last version.

Could you please check and send the corrected report by tomorrow morning? If you need any help or have some difficulties, please let me know — I’ll be glad to support you.

Also, next time please use the standard formatting for our department’s reports.

Thank you for your time and understanding.

Best regards,

Aigerim

Dear Mr. Karimov, 

Thank you for the work you’ve done. I received the budget report and have noticed some mistakes. I would appreciate it if you could redo it, considering the previous mistakes and correct formatting. If you face any challenges, please do not hesitate to message me. Also, please reconsider how you distribute the work among employees. Please note that I will be waiting for your corrected report with proper formatting until tomorrow morning.  

Best regards, Aigerim

Dear Mr. Karimov,

I hope you are doing well. I received your budget report and I appreciate the efforts you have put in it. However, I feel like some corrections need to be made about it to make it perfect.

I would love to suggest you doing the following:

1. Get together with your team and allocate the tasks to make the workload less overwhelming.

2. Reconsider the budget according to the standards and prepare the finalized version.

3. Adhere to the proper formatting

Please, make sure to provide me with the corrected version by tomorrow morning.

Let me know if you have any questions or difficulties.

Best regards,

Aigerim

CFO

Dear Mr. Karimov,

I have received your budget report and thank you for your hard work.I appreciate your findings and results, however, i see some corrections to be made in a report. 

In order, to efficiently do our work in time, I request you to rewrite the report with proper formatting without any mistakes. I will be waiting report on my desk by tomorrow morning. 

If you have any difficulties, feel free to contact me. 

Best regards, Aigerim 

Dear Mr. Karimov,

I hope this email finds you well. I reviewed the latest budget report and encountered some problems related with it.

Firstly, the finalized report was expected last Monday, but we have not received it yet. Secondly, I want to kindly ask you to pay more attention to accuracy and formatting, as this will help us avoid further problems in work.

Please, submit the corrected version by tomorrow morning.

Best Regards,

Daniel Mazhitov

Dear Mr. Karimov,

Thank you for the report you send. However, I believe that some corrections should be made.

I would be grateful if in the future you could follow the specified format and submit your work before the deadline. This will make it easier for us to work effectively.

To submit report on time, I suggest you to allocate work load evenly.

Please, submit the updated version by tomorrow morning. If you need any assistance, don’t hesitate to contact me.

Best regards,

Aigerim

Hi Mr. Karimov,

I went through the latest budget report and noticed a few issues that need to be fixed before we can finalize it. The current version includes some formatting inconsistencies.

Could you please take another look and send me the updated version? Let me know if you need any clarification — happy to go over it together if that helps.

Thanks for your time and effort on this. I really appreciate it.

Best regards,

Serzhan

 Week 11

Exercise 1

 Subject: Immediate Action Required: Department Issue Needing Resolution 

 Dear Mr.Karimov, 

Thank you for your report.But unfortunately, i am not satisfied with this work.The fact that you didn not have time to finish by our deadline made me very upset.

Please redo this work, better, and try not to make these mistakes again. If you have any difficulties or need advice, you can contact me.I will be waiting for the report tomorrow morning, on my desk, thank you in advance.

Please pay attention to formatting in your next submission

Regards, Aigerim

Dear Mr. Karimov

Thank you for report that you send. However, I see some mistakes that you made.

I'd like to advice you to take an assistant to prepare a clear report and send me by tomorrow morning.

I hope your team will be more attentive next time.

Best regards,
Aigerim

Dear, Mr. Karimov

During the process of reviewing the latest budget report, I noticed that some data needs to be corrected before we post it. Unfortunately, the deadline for submission was delayed that led to adverse effect on our schedule.

I kindly ask you to review the report with care and ensure that all figures are formatted correctly. I would appreciate it if you could send the revised version of the report by tomorrow morning so we can move forward on time.

If you have any questions or need support, please feel free to reach out to me.

Thank you in advance.

Looking forward to hearing from you,

Aigerim

Dear Mr. Karimov,

I am writing about your following report that was due this past Monday

The report that I received contained errors and was not formatted on our company's standard.

The budget report contains important information that we should analyse on time. Please If you face challenges on writing reports contact our department, in this way we could avoid misunderstanding before it happens. We are always open to cooperation with each other.

Please i ask you to send the correct version by tomorrow morning.

Best Regards, Aigerim

While reviewing the recent budget report from your department, I noticed a few sections that require clarification and formatting adjustments before the report can be submitted. It also discovered, that the finished version has original deadline on Monday, has not yet been received.

To ensure compliance with our reporting standards and project timeline, please revise the document and provide the corrected version by tomorrow morning. 

Thank you for your attention. I appreciate your efforts in ensuring the accuracy and quality of our reports.

Best regards,

Aigerim

Letter

Subject: URGENT: Mistakes in budget report

 Dear Mr. Karimov,

 Thank you for report you sent, however I have found some mistakes in .

 Could you please review the report, and next time be careful about deadlines. I am waiting for your report until next morning. Don’t miss it.

If you have struggles about something I am always ready to help. 

Regards, Aigerim

Subject: URGENT: Request for update on a budget report

Dear Mr.Karimov,

I hope you are doing well. I’m writing to you to discuss the finalized budget report. Unfortunately, it has not been submitted. Therefore i want to check if there were any problems or issues you might be facing with this task.

I would like to mention that it is crucial to receive the report by tomorrow morning. Because we need to obtain the time-schedule with the department. Kindly ask you to verify that the report follows established formatting rules.

If you will need additional help or clarification, feel free to reach me out. Thank you for your attention.

Kind regard,

Abdildina Zhuldyz

Dear Mr. Karimov,

I hope you are doing well. I received your  team’s last report. There are few issues that need to be addressed before we continue our work. Additionally, I was expecting the finalized budget by Monday, but it seems there were some delays.

Please revise the report and finalize the budget as soon as you can. Dedline for updated version by tomorrow morning for our work.

If there are any challenges I can support you, feel free to let me know.

Thank you for your attention to this, and I look forward to receiving the updated report.

Best regards,
Aigerim

Exercise 1

Subject: Highly important: Request to fix the report  issue

Dear, Mr. Karimov

I hope this email finds you well.

I am writing you about your last report and I think it had few mistakes.

The deadline for the finalized budget  was Monday, but unfortunately I did not receive anything from you.

I kindly ask you to prepare me the corrected version by tomorrow morning and proper formatting should be used.

If you have any further questions or require any assistance on this task please let me know so we can address this issue more efficiently.

Thank you for your time and understanding.

Best regards,

Aigerim

Dear Mr. Karimov,

Thank you for your last report, I appreciate your effort and contribution to it. Nevertheless, I would like to discuss a few points which I think you could do more effectively.

First of all, I believe that you should change your approach about time management because our deadline is till Monday. Next, I kindly suggest your team to delegate tasks equally between each member to also boost the efficiency level and save time. Last concern is about formatting of your report, unfortunately, it was not appropriate for our work.

I expect you to make adjustments until tomorrow morning. If you have any questions, please feel free to approach me any time today, I will try my best to help you.

Best wishes, Aigerim

Thank you for your last report that you sent me recently. However, after analyzing the report I have found some mistakes which should be corrected. The formatting should be improved, so it is more suitable for our usual reports

 I kindly ask you to send the finalized budget by new deadline: tomorrow morning. Also I request you to keeping your works done by their deadlines, it is very important for the efficiency of the workers.

Good job for the effort your team has made. with Small corrections your final report would yield a great results in your next tasks

Best regards,

{Family name} Aigerim

Ussenbayeva Assemai

Dear Mr. Karimov,

Thank you for the report you sent. It seems to be a little bit incomplete however. Since the deadline for it is tomorrow morning, I will ask you to make some quick corrections.

In case if you are struggling with workload, I would suggest you to ask your colleagues for an assistance. Please reconsider the report and send the final version as soon as possible.

Kind reminder: please don’t forget to use proper formatting in reports.

Best regards,

Arman

I write to you because Your team don’t meet the expected standards. Each of your report has errors. Also you didn’t send me the final budget by Monday in agreed deadline. If you experiencing difficulties with reports or other issues, let me know so we can find a suitable solution.

Please review the document carefully and ensure that all necessary corrections are made. I expect a new version to be submitted by tomorrow morning. Please make sure that you use a proper formatting in your report

Best regards,

Aigerim

Dear Mr. Karimov, 

I am writing to you about the report that was due to Monday. 

Thank you for the effort your team has put into latest submisssions. 

However, I have not yet received the final version of the budget and I would like to check its status. 

When analyzing the report, I noticed some mistakes that are critical to correct and requires your attention. In addition, the formatting is not suitable for this type of document. 

Could you please review the mistakes and send me corrected file within the specified time frame, ensuring the subsequent documents are formatted clearly.

Please let me know if there any obstacles your team is facing. 

Best regards, 

Aigerim. 

Dear Mr.Karimov,

Thank for the budget report that you send me, I really appreciate it. However there are few mistakes that have to be fixed.

I suppose you have struggles with making a report, because it had to be finalized by Monday, but you missed the deadline. If you need help and some advice, you can always ask me. I hope that you will send the corrected version by tomorrow morning.

Best regards, Aida

Dear Mr. Karimov,

Unfortunately, I noticed that the last report had some mistakes, including missing details and formatting. And the finalized budget was also not submitted by Monday.

Please reconsider the last report and send it the updated version by tomorrow morning. If there are any challenges, let me know in advance. So we can find a solution together.

Also, make sure that report follows the required format . I am looking forward to receiving the updated file in time.

Best regards,

Aigerim

Dear, Mr. Karimov

I am writing regarding the finalized budget report. I need to bring your attention to recent challenges with the report.

The last report contained significant errors, the correction required unplanned resources. Moreover, failure to comply with established formatting standards complicates the analysis of the documentation. To ensure effective work, it is important that all future reports are accurate and fully compliant with our quality standards and are sent on time.

Please ensure the corrected report is on my email by tomorrow morning.

Best regards, Aigerim

Dear Mr. Karimov,

Thank you for your report. I understand there were some difficulties with it and I want to address them. First, there seems to be room for better collaboration within your department. Second, the finalized budget should have been ready on Monday. However, I did not received the budget on time.

I have some suggestion for you to achieve better results in the future. Please consider better time management with your team. If you have problems with heavy workload I suggest to let another employee to take over the work. I look forward for your improved report and expect the corrected version on my desk by tomorrow morning.

Regards, Aigerim

P.S. I suggest using the proper formatting for your revised report.

Dear Mr. Karimov,

Unfortunately, lately I often see the gaps in some of your reports in your department. And I would like to suggest you to rectify your approach, to work much effectively. I was waiting for the last report until Monday, but unfortunately I didn't see it. Therefore, I would be very grateful to see your vigilant for the deadlines.

To avoid misunderstandings, I suggest you reorganize your responsibilities. If you faced with difficulties, you can rely on your team workers. And i will appreciate if your team will double-check the report before sending me the final version. I would be waiting for your updated new version of the report on my desk by tomorrow morning at 10 a.m.

If you have any further questions, you can contact me directly.

Kind regards,

Aigerim (Surname)

Dear Mr. Karimov,

I hope this message finds you well. i am writing to address the recent budget report, which was expected on Monday but was not submitted in its finalized form. Additionally, the version received contained several mistakes and did not follow the required formatting guidelines.

To ensure timely progress on the project, I kindly request that you review the document and provide a corrected, finalized version by tomorrow morning. If there are any challenges or additional information required to complete the report, please inform me, so we can resolve the issue.

Thank you for your attention to this matter.

Kind regards,
B. Ayana

Dear Mr. Karimov,

I hope you are doing well. I wanted to follow up on the budget report that was supposed to be finalized and submitted on Monday. I have not received the updated version yet, so I just wanted to check on the progress.

Could you please review the report again and send the corrected version by tomorrow morning? If there are any difficulties or something needs to be discussed, please let me know. We can find a way to finish it on time.

Thank you for your attention.

Regards,

Bakzhanar

Dear Mr. Karimov,

I hope you are doing well. I wanted to follow up regarding the finalized budget report that was due on Monday. It seems that the version we received still needs some corrections and formatting adjustments.

Could you please review the document and send the updated version by tomorrow morning? If you need any clarification or additional resources to complete it, feel free to let me know — I’ll be happy to assist.

Thank you for your attention to this matter.

Best regards,

Aigerim

Dear Mr. Karimov,

I hope you are doing well. I noticed that the finalized budget report was not submitted by Monday as planned. Could you please update me on the current status and let me know if there were any difficulties or delays?

We need the corrected version finalized by tomorrow morning so that we can move forward with the next stage of the project. Please also ensure that the document follows the standard formatting guidelines.

If you need any assistance or additional resources to complete the report, feel free to let me know — I’ll be glad to help.

Best regards,
Aigerim

Dear Mr. Karimov,

Thank you for sending me report about budgeting.However there are some mistakes have been made.

I will be pleased if you check it properly and send it by tomorrow’s morning.

Please feel free to reach out if you have any questions or concerns.

Regards, Aigerim

Dear Service Team, 

Today I visited your shop at (address) and was disappointed with your services. First of all, I was waiting in a queue for almost an hour because this place did not have enough staff. Secondly, I was looking for help, but every staff member was busy, so I could not get help. Maybe you should consider hiring more people. I am also disappointed, as I had high hopes for the product I got. I did not expect to have such an experience with your shop and would like to request a refund. I attached my receipt and card information below.

Look forward to your answer. 

Best regards, Aigerim

Dear Service Team,

In this letter I want to share my experience about the last visit, and I hope my thoughts will help you to improve your service in a good way.

Unfortunately, the real experience didn’t meet my expectations. The stuff was unresponsive, so I waited for 2 hours without any assistance. I think customers don’t deserve this treatment.

I would appreciate, If you solve the problem and refund or offer another compensation. 

Thank you for your attention, i will wait for your reply.

Regards, Bekzat

Dear Service Team,

Unfortunately, I was not satisfied with your service.When I came to you, I expected something completely different than it was in reality.The staff was disrespectful and was not interested in customers for 2 hours.

Maybe you need to conduct various trainings for employees to be more responsible for their work.As compensation, I would be glad if you would return my money, since this money was not worth it.

Thank you in advance,Mr.Bekzat

Subject: Request for Assistance Regarding Recent Service Experience

Dear Service Team,

I’m reaching out about a recent experience that left me quite disappointed. I expected a higher level of service based on your company’s reputation, but unfortunately, it didn’t go as planned.

During my visit on 11.11.2025, I had to wait for almost two hours, and it seemed that no one was available to help. The staff appeared busy, and I felt a bit ignored. I truly value good service, so this situation was frustrating.

I would appreciate it if you could review what happened and let me know whether a refund or another form of compensation might be possible. I’m not looking for conflict — I simply hope we can find a fair solution.

Thank you for your time and understanding. I look forward to your response.

Sincerely,

Mr. Bekzat

Weaknesses: Emotional message (aggressive), no specific details, when it happened, where and etc. Unprofessional, no clear request and solution, poor structure.

Ex. 2.2.

Subject: Feedback on Recent Stay at Hotel Rose

Dear Hotel Rose Management,

I hope this message finds you well. I am writing to share some feedback regarding my recent five-day stay at your hotel during my business trip to City D. As our company has enjoyed a productive partnership with Hotel Rose for the past two years, I wanted to bring these matters to your attention in the spirit of constructive communication.

While I have always appreciated your team’s professionalism and the quality of your services, this visit was unfortunately below the usual standards. The room assigned to me differed from the one originally requested, and upon arrival, it appeared that housekeeping had been overlooked. Additionally, two of my service requests at the reception desk went unanswered during my stay.

I completely understand that occasional oversights may happen, especially during busy periods. Still, I felt it was important to mention these concerns so that they can be reviewed and addressed. Considering our long-term cooperation, I would appreciate it if the management could look into the situation and advise whether a partial refund or another form of goodwill compensation might be appropriate.

I remain confident in Hotel Rose’s commitment to guest satisfaction and look forward to continuing our positive partnership in the future.

Warm regards,

Client A

Ex. 3.

Subject: Discover a Smarter Way to Upgrade Your Everyday Routine

Dear Customer,

Finding a product that truly makes life easier isn’t always simple. That’s why we’re excited to introduce our latest solution — designed to combine quality, convenience, and modern design in one.

Our customers tell us they love how reliable it is and how much time it saves them each day. Built from durable materials and tested to meet international standards, this product brings comfort and efficiency to your routine — whether at home or at work.

For a limited time, we’re offering a 10% discount for returning customers. Just visit our website and use the promo code WELCOME10 at checkout.

We’d love for you to experience the difference yourself. Don’t rush — but don’t miss the chance to make your daily life a little simpler.

Warm regards,

Sales Team

Weaknesses: Aggressive tone, no clear product information, unprofessional wording, no credibility.

Dear Service Team,

I hope this message finds you well.I am writing to share my recent experience with your service, which unfortunately did not meet my expectations.

I had looked forward to receiving the high-quality service mentioned in your offer.However, during my recent visit, the staff seemed unavailable to assist me, and I had to wait for quite a long time without any help.

I would really appreciate it if you could look into this issue and consider a possible refund or another way to resolve the matter.

Thank you for your time and understanding. I look forward to your reply.

Kind regards,

Mr. Bekzat

Dear Customer Service,

I am writing to express my disappointment with the service I received. I paid for the service, but unfortunately, the quality of service did not meet the promised standards.

I had to wait over two hours without any assistance, and the staff on duty seemed unwilling to assist me. This was both frustrating and unprofessional.

Please review my case and refund my money or offer another suitable solution. I have attached the payment receipt.

Thank you for your attention and look forward to a prompt response.

Sincerely,

Daulet

Dear service team,

I am writing to express the disappointment I faced with the received service. My experience did not meet my expectations. Despite paid decent amount, the provided service was not good.

I can say that the service was unhelpful and too long. This is what disappointed me.

I request a refund of a full amount or an alternative solution of this situation. I attached receipt of the service and my bank card information. Additionally, I would appreciate if you will response to this mail as soon as possible.

(Attached receipt and Bank card info)

Thank you.

Kind regards, Bekzat

Dear Service Team,

I am writing to let you know that I was not happy with the service I received recently. I had to wait for two hours, and the staff did not help me as I expected. This was very disappointing.

Could you please check this situation and consider giving me a refund or some other solution? I hope this problem can be solved quickly.

Thank you for your time. I look forward to your reply.

Best regards,

Mr. Bekzat

Dear Service Team,

I would like to express my dissatisfaction with the quality of the services provided by your company. Unfortunately, my recent experience with your organization has not lived up to expectations based on previously provided promises.

In particular, during my last visit I had to wait more than two hours before the service started. In addition, the staff was unable to provide the necessary assistance at my request, which did not meet the stated level of professionalism and care.

Based on the above, I demand a refund for the service rendered. I consider this a fair requirement and hope for prompt consideration of my appeal. I am also open to further cooperation if you can eliminate the identified shortcomings.

I ask you to confirm receipt of this letter and inform me about the terms of consideration of my request.

With respect, Aziza 

Dear Service Team,

I’m writing this letter to express my discontent about the services that I received on [date of services]. Unfortunately, the level of service was not as promised. I waited for 2 hours for assistance and the staff was unhelpful and unpolite.

Based on the above, I would like to request a full refund for the service. Please let me know what following steps (e.g. account/card number) I should follow to get the refund. I am attaching a receipt for services rendered below in this letter for your further investigation.

Sincerely,

Daniel Mazhitov

Dear Service Team,

I am writing about the service I received on October 25, 2025. I paid for the full service, but what I got was very different from what your company promised. When I arrived, no one gave me clear information about what to do. The staff at the counter were not polite and did not answer my questions.

I waited for almost two hours, but nobody helped me. Because of this, I could not use the service at all. I believe this was not professional and did not meet the standard you advertise.

I would appreciate it if you could review my case and consider returning the full amount I paid. For your convenience, the refund can be sent to my card № 1234 56XX XXXX 7890. Please let me know once the process has started.

Thank you for your time and understanding. I hope you can solve this matter soon and improve your customer service in the future.

Best regards,

Nazerke Bakytbek

Dear Service Team, 

I demand a full refund due to my dissatisfaction with quality of provided services. 

The service I received does not meet your stated obligations. After waiting for 2 hours, I was not given the attention and interest in solving problem from personnel. I was outraged by their rudeness. 

I attached my bank account details to this letter. 

Please provide me with a confirmation of the refund process. 

Best regards, 

Mr. Bekzat 

Dear Service Team,

I am writing to show my disappointment with the service I recently received. Unfortunately, my experience did not meet the expectations set by your company. Despite paying a considerable amount, the service provided was far below what was promised.

Additionally, the staff on duty were unhelpful, and I had to wait for nearly two hours without receiving proper assistance. I would appreciate it if you could review this situation and arrange a refund or propose another suitable solution.

I look forward to your prompt response and resolution of this matter.

Sincerely,
Mr. Bekzat

Dear, Dobedan service team

I am writing to complain about your service at your hotel due to some inconveniences during my visit. There are several reasons why i think you should make a 100% refund:

1. As soon as I arrived, no one has helped me with my luggage, thus i had to carry it myself to my room.

2. The cleanliness of my room was at poor level, every surface of furniture were covered in dust and bedsheets had few stains. 

3. The quality of food in a restaurant was concerning and waitresses often would ignore me to order beverages. 

I am very disappointed at your services during my vacation and I request you to send my compensation as soon as possible.

Below, i have attached the images of quality of food and cleanliness of my room: image1, image2, image3

This is my account number: 12345678910

Regards, Mr. Bekzat

Dear Service team,

I am writing this, because I expected that your employees will help me to find product that I needed. However, despite the fact that I was paying a lot of money and waited 2 hours, stuff acted rude and did nothing.

I think treating customers in that way is not acceptable and I expect that you will fix this problem as soon as possible. I hope that I will get a full compensation, so I attached here my credit card information and receipt of the product I bought.

Waiting for your replay, Aida  

Dear Service Team,

I’m writing to you to explain the problem that happens in your company. I paid a lot of money for your product, but I received something completely different from what you promised. Furthermore, your staff was so rude, and non-interested in customers. I waited for 2 hours and nobody helped me.

I would like a full refund for the service on my bank account. And please let me know the steps to process this refund. I hope that you will improve your service.

I am waiting for your reply.

Sincerely,
Mr. Bekzat

Dear Service Team,

I am writing to tell about experience that was really bad. Because the service that i received is awful. I paid money, but the result didn’t meet with what you promised. The staff were rude and unprofessional. Because i waited for two hours for a help but nobody came.

I want to say that this level of service is unacceptable for your organisation. I request a full amount of money or an immediate solution to this issue. Please respond so we can resolve my problem as soon as possible.

Best regards,

Mr. Bekzat

_{Subject: Request for a refund due to unsatisfactory service}

_{Dear Customer Service Team,}

_{I am requesting a refund for the service provided on 11 November 2025 in Almaty, Kazakhstan (Order #037501379), which did not meet your company’s stated standards.}

_{Although I made a prepayment, the service was delayed for nearly two hours, and the staff on duty were unable to offer assistance. This situation caused significant inconvenience and disappointment.}

_{Please review this matter and process a refund, or suggest an appropriate alternative compensation. I would appreciate a phone call or email confirmation once the issue has been resolved.}

_{Thank you for your prompt attention to this matter.}

_{Sincerely,
Mr. Bekzat}

I’m writing to express my disappointment and to file a formal complaint regarding the product received on 10th November.

I have paid full amount of 500 dollars, however, the actual quality of the product provided did not significantly meet the stated expectations. Moreover, staff service was unsatisfactory. Despite my waiting for two hours, the employees did not take any action to solve my problem.

Given the complete failure to meet the promised service level and the significant breach of obligations, I am demanding a full refund of the amount paid.

I look forward to your prompt response and confirmation of the refund.

Best regards,

Mr. Bekzat

Dear Service Team,

My name is Bekzat Kalim. I am writing to express my dissatisfaction with the services provided to me at the «Crystal» hotel.

I was staying at your hotel in the period from October 28 to November 5, and, unfortunately, I was upset with the service that I faced. The service was slow and the staff appeared to be indifferent. I experienced situations when my requests were not fulfilled in a timely manner and I had to spend hours waiting.

On this occasion, I would love to receive a full refund. Please, find the necessary documents, namely the receipt and the bank account information, attached below.

Let me know if you need any other details or documents to process the refund.

Looking forward to your reply

Best regards,

Mr. Bekzat

Attachments:

Receipt 🧾 + Bank account information 🪪

Dear Service Team,

I’m writing to you because I want you to pay attention to inappropriate work of service personnel. My experience was disappointing and my expectations weren’t justified.

Although I paid the full service fee, the quality of service provided was not as good as what had been promised. The staff appeared unavailable to assist, and I had to wait for approximately two hours without receiving support. This situation caused considerable hesitations about your company.

I believe a refund or an alternative form of compensation could be an appropriate solution in this case.(The receipt from this day and my card details are attached below)

Waiting for your reply, Mr. Bekzat

Dear Service Team,

The quality of the product that you have provided to me is completely different of what was stated. Below I provide photos of the product and my receipt for it. In addition, the personnel was rude and didn’t provide any help to me. In total I spent 2 hours of my time, but my effort was not acknowledged.

I demand a full refund for the faulty product and additional charge of 10% for the wastage of my time. I look forward for further collaboration with your team. My bank card information is provided below
(Number of the card)

Waiting for your reply, Mr. Bekzat

Dear Service team,

I have always used your services and have been a regular customer. But unfortunately, I was disappointed with my recent order.

I paid 100$ for order № 201 on November 10, 2025. However, I had to wait for the staff for 2 hours and still they did not do their job as required. I understand that some kind of mistake could have occurred, but this situation caused me inconvenience.

I am sure that your company values its reputation and takes customer complaints responsibly. And i require to refund money paid for the order to my account. 1233443

Sincerely,

Mr. Bekzat

Dear Service Team,

I’m writing this message to express my complains about the quality of service which I received from your company last time. The total cost that I paid was quite high and, frankly speaking, it did not match the expectations. My biggest disappointment was about behaviour and training of your workers who did not help me even when I asked and instead were rude and impolite. Due to the lack of effort from their side, I had to wait for more than 2 hours to find a proper solution to my issue.

From my point of view, this quality of service should not be allowed to any customer. To cover my cost in your shop I would like you to make a full refund because this experience left a very unpleasant impression about your company in total.

My receipt and bank account information are attached below.

Sincerely,

Mr. Bekzat

Subject: Feedback on recent visit – request for resolution

Dear Service Team,

I hope this message finds you well. I am writing to you concerning my recent visit to your establishment. Regrettably, I encountered a situation that left me quite disappointed.

During my time there, I had to wait for an extended period without any assistance from your staff. Despite my patience, no one was available to help, which was both frustrating and unexpected.

As I hold your company in high regard, I trust this was an isolated oversight. I would be very grateful if you could look into this matter. Would it be possible to discuss a refund or another suitable solution?

Thank you for your understanding and attention to this issue.

Sincerely,

Mr. Bekzat

Subject: Reflect on the recent service experience

Dear Service Team,

I’m writing to request a refund for the service i received on tuesday this week. Because it did not meet the required standards. I waited for a long time and still was not helped by the staff or administrators, which caused me considerable inconvenience.

Given this circumstances, i think a complete compensation would be fair action. Please let me know when i can expect refund to be completed. You can reach me at 874789***** if you need any additional details or clarification. Look forward for your replay.

Sincerely,

Abdildina Zhuldyz

Dear Service Team, 

I’m writing this to inform you about issues with service. I visited your store on Monday, November 10th. Your store was highly recommended, but while I was there the workers were rude and didn’t provide any assistance. I was at your store for 2 hours waiting for service to start, but the staff didn’t help me at all. 

I highly suggest investigating the matter.

I spend a lot of money on your services, however I’m not satisfied with the quality of it. 

I would like to request a refund or any possible solution. I attached the receipt of my purchase and my card information. 

Looking forward to your reply. 

Best regards,

Mr. Bekzat

Dear Service Team,

I’m contacting you due to the unpleasant experience I had with you. I came to you for a service on August 30, but unfortunately my expectations were not met. The staff's attitude was very unfriendly—with long waits, repeated requests, and disregard for direct communication. Since I paid a considerable amount, I am not pleased now. I would be grateful if you could compensate me for the wasted time, ruined mood, and the money spent.

I recommend you reconsider your attitude towards customers. As soon as possible to avoid such situations in the future.Even my unpleasant experience can serve as a lesson for you. Despite my unpleasant experience, I still expect you to reciprocate my feelings.

Waiting for your reply,

Mr. Bekzat

Dear Service Team,

I hope you are well. I am writing about a problem with the service I received. I paid a high price, but the service was not as promised. The staff did not help me, and I waited for a long time.

Could you please review this situation? I would like to ask about the possibility of a refund or another solution.

Thank you for your time. I look forward to your reply.

Sincerely,

Mr. Bekzat

Dear, Service Team

I am writing to express my disappointment with the nail service I received on November 5th. I paid for a premium service, but it did not meet my expectations. I waited over two hours without help, and when I asked for assistance, the staff were unresponsive.

Additionally, the service was not performed well, and as a result, the design I chose began to wash away with water, and the staff did not offer a solution. I also contacted customer service on November 6th but haven’t received a response yet.

I would appreciate it if you could resolve this issue. I would like a refund or another solution. If needed, I can provide more details, please feel free to ask me about it.

I look forward to your reply.

Best regards,
Ms. Elnaz

Service Team

I am writing a complaint because the service that i received was unsatisfactory, the exact date was (10 November 2 p.m.).

I experience that your company can not keep with promised standards.

The issue include:

1. Wait Time: I have been waiting for 2 hours and still workers didnt help me to fix my problem

2. Rude Staff: I was asking for help to solve the problem that I meet, but staff was answering rude and giving no answer

3. Service: Service that i was received was not that company promised  

Overall level of service is unacceptable, as a result I would like to formally request a full refund.

To process refund I attached following documents

1.Copy of payment receipt 

2. Card details

Sincerely

Mr. Bekzat

Dear Mr. Karimov,

I reviewed your department’s latest budget report and noticed a few issues that need to be corrected before submission. The final version was due on Monday, but it appears that some data and formatting still need revision.

Could you please review the document once more and send the updated version by tomorrow morning? If you need any clarification or additional information, I’ll be glad to help.

Your team’s work is valuable, and with a few adjustments, I’m confident the report will meet all requirements.

Thank you for your attention and cooperation.

Best regards,

Aigerim

Dear Customer Service Team,

I am writing to express my concern regarding the service I received on [date] at [location or reference number, if applicable]. Despite paying a significant amount, the experience did not meet the expectations outlined in your service description.

Unfortunately, the staff on duty were unhelpful and I had to wait for over two hours without receiving proper assistance. I would appreciate it if you could review this matter and advise whether a refund or alternative compensation can be arranged.

I value your company’s reputation for customer care and hope this issue can be resolved promptly. Please let me know if you need any additional information from my side.

Thank you for your attention.

Sincerely,

Mr. Bekzat

Dear Hotel Rose Management,

I hope this message finds you well. As a long-standing partner of your esteemed hotel, our company has always appreciated the professionalism and high standards of service that Hotel Rose consistently provides.

During my recent five-day stay in City D, however, I experienced a few matters that did not fully meet the usual quality I have come to expect. The room assigned to me differed from the one requested during booking, and its cleanliness left something to be desired. In addition, two service requests I made at the reception unfortunately went unanswered.

I understand that occasional oversights can happen, and I am sharing this feedback in the spirit of our continued cooperation. It would be greatly appreciated if you could review this situation and consider an appropriate adjustment or refund to my account.

We truly value our two-year partnership with Hotel Rose and look forward to continuing our collaboration on future visits.

Thank you for your attention and understanding.

Warm regards,

Client A

Senior Representative

Dear Mr.Karimov

I have checked the latest budget report, which appears to have had a number of mistakes and formatting problems that should be addressed. The version itself was also to be completed on Monday, yet I have not gotten it so far. It is important that you carefully check the report and follow up with the corrections and send the corrected report before the following morning. In the event that you have any difficulties getting the deadline, then inform me and we will get you through. Thanks to your attention to this issue.

Best regards, Aigerim

Subject: Refunding Request because of the bad service experience.

Dear Service Team, i am complaining to tell you that i was disappointed with the service that i received when dealing with your company in my last encounter. Despite the fact that i paid a lot of money, the service failed to match what was being stated in your offer. The employees were not helpful and i had to wait approximately two hours, being not assisted. I am requesting a refund of the service since the service was of poor standards like promised. Kindly respond to tell me what to do to go about this request. Your immediate attention to this subject would be welcome. I am grateful you understood me, and i will be happy to receive your response.

Best regards,

Mr. Bekzat

I appreciate our partnership and I am very thankful for letting me stay at your hotel during  my business trip. For 2 years it was an honor to cooperate with you, however i must share with you my experience at the hotel which was not pleasant by several reasons: 

1. The room I originally booked differed from what I received. The room was big and spacious with a panorama view, however the room i got in fact was small and without a  promised view on the mountains. ;

2. Not only that, cleanliness level of a room was poor ;

3. And, at the reception, my two service requests were ignored by staff.

For these reasons, I would like to have a compensation as a refund. Looking forward to resolving this issue and maintain the relationship between us due to our good history of work.

Best regards, Aruzhan 

Subject: Inconveniences during my stay at Hotel Rose

Dear Hotel Rose Management, 

I appreciate our partnership and I am very thankful for letting me stay at your hotel during  my business trip. For 2 years it was an honor to cooperate with you, however i must share with you my experience at the hotel which was not pleasant by several reasons: 

1. The room I originally booked differed from what I received. The room was big and spacious with a panorama view, however the room i got in fact was small and without a  promised view on the mountains. ;

2. Not only that, cleanliness level of a room was poor ;

3. And, at the reception, my two service requests were ignored by staff.

For these reasons, I would like to have a compensation as a refund. Looking forward to resolving this issue and maintain the relationship between us due to our good history of work.

Best regards, Aruzhan 

Dear Hotel Rose Management,

I am writing to share my feedback about my recent five-day stay at your hotel in Almaty. Our company has been working with Hotel Rose for the last two years, and I have always enjoyed the good service and friendly staff. However, this time, my experience was not as good as usual.

When I arrived, the room I received was not the one I booked. It was in a different part of the hotel and did not match my request. Also, the room was not very clean when I checked in, which was disappointing. During my stay, I asked for help at the reception twice, but my requests were not answered.

I understand that such things can happen sometimes, but I wanted to bring them to your attention. I would appreciate it if you could review my case and consider returning the amount I paid to my card № 1234 56XX XXXX 7890.

I hope this situation will not affect our good cooperation, as I value your hotel and the service you provide.

Thank you for your understanding and attention.

Best regards,

Nazerke Bakytbek

Dear Hotel Rose Management,

I hope you are doing well. I am writing to share some feedback about my recent five-day stay at your hotel in City D. Our company has been working with Hotel Rose for two years, and we have always appreciated your good service and hospitality.

However, during my last visit, there were a few problems. The room that i received was not the one that i had booked, and it was not very clean when i arrived. Also, i made two requests at the reception, but they were ignored. I understand that such things can happen when the hotel is busy, but these issues made my arrival less comfortable than expected.

I would be grateful if you could look into this matter and consider a possible refund to my account. I am sharing this feedback in hopes that it will help improve future guest experiences.

Thank you for your attention and understanding. I look forward to continuing our good cooperation in the future.

Sincerely,

Anuar
Senior Representative
QD

Subject: Feedback for recent stay at Hotel Rose

Dear Hotel Rose Management,

I hope this message finds you well. I am writing on behalf of our company to share some feedback regarding my recent five day stay at your hotel during my business trip to City D.

As our organization has had a valued partnership with Hotel Rose for the past two years I would like to point out a couple of shortcomings that are better fixed in the future.

Although I have always appreciated the hospitality and professionalism of your team, I regret to note that this stay did not fully meet the high standards that we have come to associate with your establishment.

I was provided with a room that was not located as indicated in my original booking. In addition, the cleanliness in the room was below expectations, and unfortunately, two requests for service made at the reception went unheeded during my stay. I understand that mistakes can sometimes occur, and I am sharing this review in the hope that it will help your team maintain the level of excellence that has always distinguished the Rose Hotel.

Given the circumstances, I would appreciate it if you would analyze the situation and consider the possibility of a partial refund to my account as a gesture of goodwill. We appreciate our continued cooperation with Hotel Rose and look forward to continuing our partnership in the future.

Thank you for your attention and understanding.

Sincerely,
Mr. Swith

Senior Representative

Dear Hotel Rose Management,

I hope this email finds you well. I am writing you on behalf of my company and wanted to give a feedback on my recent stay. Our company has enjoyed working with Hotel Rose over the past two years, and your hotel has been our preferred choice for business travel to City D, and we value this ongoing partnership.

During my five-day stay from October 25 to 30, I experienced several issues that, unfortunately, did not meet the standards we have come to expect:

1. The room assigned to me was not the one originally reserved.

2. Two service requests made at the reception desk were not addressed during my stay.

3. Condition of the room was below expectations, particularly in terms of cleanliness.

I wanted to bring these matters to your attention so that future visits can maintain the high level of service. It would be highly appreciated if you could review this situation and consider a partial refund for the stay.

Despite the concerns mentioned above, we believe in Hotel Rose’s commitment to quality.

Thank you for your time and attention.

Sincerely,

Client A

I recently stayed at your hotel and I truly appreciated the convenient amenities provided and comfortable atmosphere.

I would like to share some points that will help you improve customer expectations in the future.During my stay, I noticed some nuances that can be improved, such as cleanliness in the rooms.Additionally,i think it would be good to improve the feedback with the clients at the reception so that customer’s requests are accepted.I really understand that it is not easy and requires a lot of work, but it would be better to pay more attention to such details to preserve your reputation and attract more clients.

Apart from these aspects, everything was great, I enjoyed arriving at your hotel,I wish you only prosperity!

Kind regards,Alima

Dear Hotel Rose Management,

I hope this message finds you well. I am writing to share some feedback from my recent five-day stay at your hotel in City D. As a longterm client of yours our company has always appreciated the professionalism and hospitality consistently demonstrated by your team, which has been a key reason for our continued cooperation over the past years

However, a few aspects of the experience did not fully meet the standards I have come to see in Hotel Rose. Upon arrival, the assigned room differed from the one requested during booking. Additionally, the cleanliness of the room was below the usual level,  and two service requests made at the reception unfortunately went unanswered.

I completely understand that unexpected circumstances may occasionally occur, and I share this feedback with the intention of helping maintain the high quality your hotel is known for. As a result of these issues, I would appreciate it if you could kindly review the situation and consider potential refund.

Our company values the strong and positive relationship built with Hotel Rose and I trust that this matter can be resolved in a way that reinforces our ongoing partnership.

Thank you for your time and attention. I look forward to hearing from you soon.

Warm regards,

Mrs. U

Senior Representative

Dear, Hotel Rose

I greatly value the hotel for providing me the best services for two years. Unfortunately, I was disappointed the last time I have been there. I am writing to share some of my experiences from my recent stay at Hotel Rose in city D. As a log-standing partner of yours, I have always witnessed the high service standards the hotel provides.

During the last visit, I can mention several issues that were unexpected. The assigned room was not in the place I originally requested and in also did not meet the previous levels of tidiness. Additionally, I want to mention that some of my requests were ignored at the reception.

I would appreciate if the hotel will consider the refund for this stay as a support of our relationship. I am confident that this issue will be solved easily and our partnership will continue flawlessly. I attached the cheque and bank card information.

(cheque)

(info)

Thank you for your attention.

Kind regards,

Client A

Subject: Recent experience in Hotel Rose

Dear Mr. Parker (Hotel Rose manager)

I really appreciate our partnership, and I value to be your business partner. I hope our business relationship will continue and grow successfully. 

I am writing to share some feedback regarding my experience in Astana. For my last business trip I chose to stay in The Hotel Rose. Unfortunately, the real service dissatisfied me. When I arrived, I noticed that the assigned room differed from my original booking request. There also was something wrong with cleanliness of the room. Additionally, two of my service requests at the reception went unanswered, which caused some inconvenience during my stay.

I completely understand that occasional oversights may happen, and this letter will be a feedback to help maintain the good partnership our company has had with Hotel Rose for the past two years. I would appreciate it if you could kindly review this case and consider a refund to my account. Card number is 0000 0000 1111 1111 - Kaspi Bank - Mary Jane.

Thank you for your time and understanding. I look forward to continuing our positive cooperation in the future.

Kind regards, Mary Jane.

Dear representative of the Hotel Rose,

I would like to express my sincere appreciation for our partnership and am proud to be working with you. I deeply value our partnership and hence wish only the best for you and your company.

However, I stayed at your hotel for five days and was quite disappointed with the services provided. When I was checking in, the receptionist ignored my requests, and when I arrived to see my room, it was completely different from what I booked. Moreover, it was not properly cleaned. I would like to request a refund, and attached the receipt and the card information

Best regards, Aigerim 

Dear Hotel Rose management,

In our company we highly respect the excellent service and warm hospitality that you provide in a beautiful Hotel Rose throughout our two-year partnership. I would like to share some feedback about my recent 5-day stay in City D.

Unfortunately, some aspects of the experience were not at the level that we expected. The assigned room differed from the original booking request, as well as overall cleanliness was below expectations. In addition, we have sent two service requests and they were ignored at the reception. I understand that such issues may not happen often, and I’m confident that it was a normal accident and it will not affect the reputation of your hotel. I would like to ask you to investigate this situation and process a refund. I look forward for the feedback about the next steps for a complete refund process. Thank you for your attention.

Sincerely,

Client A

Dear Hotel Rose Management,

I hope you are doing well. I have stayed at Hotel Rose several times in the past two years, and I have always been happy with your service. That is why I chose your hotel for my recent business trip to City D.

During my five-day stay, I had a few problems. The room I received was different from what I booked, it was not very clean, and two requests I made at the reception were not answered.

I understand that mistakes can happen. Considering our long partnership, I would appreciate it if you could think about a partial refund as a goodwill gesture.

I value the relationship my company has with Hotel Rose and hope we can continue working together in the future. Thank you for your attention.

Best regards,

Client A

Dear Hotel Rose Management,

I hope this message finds you well. I’m a Zhuldyz Abdildina writing on behalf of YYA Company. Our company has enjoyed a partnership with Hotel Rose over the past two years. In this message i want to share my experience regarding my recent five day stay during business trip to City D.

Although i have always been impressed with the service provided by your hotel, i was quite disappointed with the recent feedback. First the room i was given was not the one i requested and the cleanliness was not up to standards. Second, two of my requests for assistance at the front desk were ignored.

I would like to bring to your attention the following matters, as i believe they do not match with the level of service your Hotel usually secure.

I would highly value if you would review the circumstances or consider taking appropriate action towards offering a refund.

Hotel Rose is a valued partner of our company, and we look forward to continuing our successful collaboration in the future.

Sincerely,

Abdildina Zhuldyz

YYA Company

Phone: 874789*****

From: Betty Cooper

Subject: Feedback Regarding Recent Visit to Hotel Rose

 Dear Mr. Alvarez,

I hope this message finds you well. I would like to take a moment to express my appreciation for the longstanding partnership between TechSolutions Ltd. and Hotel Rose. Over the past two years, our collaboration has always been highly valued, and I have personally enjoyed many positive experiences at your hotel.

However, I would like to share some observations from my most recent stay at Hotel Rose during my business trip to City D, which took place from 5 November 2025 to 10 November 2025. While I am confident in the overall quality of your services, a few aspects of this stay did not meet the high standards I have come to expect:The room assigned to me appeared less clean than anticipated; The location of the room differed from my original booking request, which caused minor inconvenience; Two service requests made at the reception were not addressed during my stay.

I understand that occasional oversights can occur, and I am sure this is not reflective of the usual level of care your team provides. Given these circumstances, I would greatly appreciate it if the matter of the room charges could be reviewed, and if possible, a partial refund be considered as a gesture of goodwill.

I value the professional relationship we share and am confident that these observations will be addressed to enhance future stays. I look forward to continuing our cooperation and to many more successful visits at Hotel Rose.

Thank you for your attention to this matter. I appreciate your understanding and efforts to maintain the high standards we have come to respect.

Sincerely,

Betty Cooper

From: assel.sagdatova@gmail.com 

Subject: refund for accommodation 

Dear Hotel Rose Administration, 

I am writing to you to express my dissatisfaction with my recent stay in your hotel (5.11.2025-10.11.2025). 

Nevertheless, I am grateful for our long-standing partnership. I haven’t had any complaints about the quality of your work during these two years. 

Unfortunately, my recent stay for five days in the Almaty city was not very pleasant. I hope these inconveniences were temporary. 

In particular, I would like to point out the shortcomings in the room’s preparation for our arrival: 

• firstly, the level of cleanliness in the room was lower than I expected; 

• secondly, the allocated room differed from the original booking request 

• thirdly,  2 service requests at the reception were not responded to in a timely manner by the personnel. 

Since these factors significantly affected my comfort throughout my stay, could you please take them into consideration. I hope these inconveniences were temporary and you will be able to eliminate them. 

I would like to ask you to consider the possibility of refunding the funds due to the above mentioned reasons. I have attached my bank account information for further refunds. 

I look forward to continuing our partnership and believe that it will be successful! 

Best regards, 

Assel Sagdatova 

Dear Mr. Kaisar,

I hope you're doing well. As a long-time partner with Hotel Rose, I have always valued the service you provide. I’m writing to bring up a few issues from my recent stay at your hotel during my business trip.

During my stay from November 2, I noticed a few things that didn’t meet the usual standards. First, the room I was assigned was not as clean as I expected. Also, the room location was different from what I had originally requested when making the booking, which caused some inconvenience. In addition, I made two service requests at the reception, but unfortunately, I did not receive any response.

I understand that things can periodically go wrong, and I’m confident this is not typical for your hotel. Given these issues, I would appreciate it if you could consider providing a partial refund for this stay and I believe this would be a fair way to resolve the situation.

Thank you for your time and attention. I’m confident that our future experiences will meet the high standards we’ve always enjoyed.

Best regards,
Abdikali Elnaz

Dear Hotel Rose Management,

I hope you are doing well. I have stayed at Hotel Rose several times in the past two years, and I have always been happy with your service. That is why I chose your hotel for my recent business trip to City D.

During my five-day stay, I had a few problems. The room I received was different from what I booked, it was not very clean, and two requests I made at the reception were not answered.

I understand that mistakes can happen. Considering our long partnership, I would appreciate it if you could think about a partial refund as a goodwill gesture.

I value the relationship my company has with Hotel Rose and hope we can continue working together in the future. Thank you for your attention.

Best regards,

Client A

Dear Hotel Rose Team,

I hope this message finds you well. I'm writing to you not just as a guest, but as a long-time partner. Our company has trusted you for two years, and that's why I want to share my experience from my last business trip openly.

My recent stay felt different from what I'm used to at Hotel Rose. The room I received didn't match the one I had booked, and it was regrettably not clean upon my arrival. I also visited the reception twice for assistance, but sadly, the help never arrived. This made my stay less comfortable than I had expected.

I'm sharing this because I believe in your hotel and know this isn't your usual standard. I would be grateful if you could look into what happened. Perhaps we could find a suitable solution, like a partial refund for those specific days.

Thank you for your time and understanding. I truly value our partnership and look forward to many more successful collaborations.

Warmly,

Client A

Dear Hotel Rose Team, 

We have worked with Hotel Rose for over 2 years and we value our partnership. Maintaining our collaboration is very important for us. 

However, I’m writing this to bring your attention to some aspects that made my recent experience disappointing. 

Firstly, the assigned room location differed from the booking request. That was disappointing, since the original room location cost more. Secondly, the room service was not provided properly and my room was dirty. Thirdly, I informed hotel workers about issues but two of my requests were left unanswered. 

I hope that the matters will be addressed to ensure quality stay.

I would like to request a refund to my account. I attached the receipt and account information below. 

I hope this situation will not affect our collaboration. Looking forward for your replay.

Best regards, 

Danelli

Dear Hotel Rose management,

We value your commitment of successful partnership with our company and we appreciate the cooperation we have shared. Although the experience of my recent stay could have been improved upon. Firstly, the condition of the room upon arrival was below the expected level of cleanliness. Secondly, the location of the assigned room differed from what was originally requested in the booking. And lastly, two of my service requests submitted at the reception remained unattended.

I would like to kindly request a refund for my recent stay. For your convenience, my account information is as follows: (Information). I understand the reasons for such service could be substantial and I truly appreciate your attention to this matter. I hope that we can continue our positive collaboration in the future.

Sincerely yours,

Client A

Dear Rose Hotel Management!

I am writing on behalf of a company that has been working with your hotel for two years. During this time, we have highly appreciated the consistently high quality of service and professionalism of your staff.

However, during my recent stay in City D, during which I stayed at your hotel for five days, I encountered several inconveniences that I believe deserve your attention. The room provided was different from the one originally booked and did not meet the expected level of cleanliness. Furthermore, two service requests made at the front desk were unfortunately not fulfilled.

I fully understand that such situations sometimes occur, and I hope this review will be received in a constructive spirit. I would be grateful if you would look into this matter and consider a show of goodwill, such as a refund.

We value our long-standing partnership with the Rose Hotel and look forward to continuing our relationship in the future. Thank you for your time and attention.

Best wishes,

Client A

Dear Hotel Rose Management,

Our company has been working with your hotel for two years, and we always appreciated your high-quality service. However, I was disappointed that my recent stay in Astana was not as pleasant as usual.

During my station, my room was not so clean, and it was different from the one I booked. Also, I asked for help twice at the reception, but nobody answered. These problems made my stay less comfortable than I expected.

I understand that mistakes can happen, but I want to share this feedback so that future stays can be better for me, my colleagues and guests. I would be grateful if you could review this situation and consider a refund to my bank account.

Thank you for your attention and understanding. I hope you will improve your service.

Sincerely,
Mrs. A
Senior Representative, CD

I am writing concerning my recent five-day business stay at Hotel Rose in City D. As a representative of the company , we value our two-year partnership, and I am sharing this feedback to address specific issues that did not meet our mutual quality standards.

 My recent stay was impacted by several unexpected aspects:

1. The cleanliness standards in the room were unsatisfactory.

2. The assigned room location differed from my original booking request.

3. Most critically, two separate service requests made directly to the reception desk were completely ignored.

I respectfully request that you review the details of my stay and provide a full refund for the five-day booking to our company’s account.

I trust that we will continue to maintain our strong business relationship.

I look forward to your prompt response and confirmation of the refund request processing.

Best regards,

Aidana

Dear Hotel Rose Management,

I hope this message finds you well. Our company has always appreciated the professionalism and hospitality that Hotel Rose has shown over the past two years of our cooperation. It is for this reason that we continue to choose your hotel for our business trips to City D.

During my most recent five-day stay, however, I unfortunately encountered several difficulties that did not reflect the high standard of service we have come to expect. The room assigned to me was located differently from what had been requested during booking, and upon arrival, its cleanliness left something to be desired. In addition, two service requests made at the reception desk remained unanswered during my stay.

I understand that occasional oversights can occur, and I am confident these incidents do not represent your usual level of service. Nevertheless, they did affect the overall experience. I would appreciate it if you could review this matter and consider a suitable adjustment, possibly in the form of a refund to my account.

We truly value our long-standing partnership with Hotel Rose and hope to continue our cooperation under the high standards that have always distinguished your establishment.

Sincerely,

Client A

Dear Management Team,

I am writing to you today following our recent stay at Rose Hotel from 10 November to 15 November. Our team always valued our relationship with your hotel and mostly enjoyed the high standards of your Hotel.

Unfortunately, our previous stay was not pleasant as always. I must bring to your attention some concerns that were during my visit.

Before my arrival I booked a room that could satisfy my request, but upon arrival I was told that the room was not available for me. Furthermore, upon entering the room, it was evident that the housekeeping standards were not of Hotel Rose's usual cleanliness. I also experienced difficulties on two separate occasions when my service requests, made politely at the reception desk, were not acted upon.

I would like to stay in a respectful relationship with you even though that happens to me. But I would ask you to make refund to me because my stay was not meet with standard that you usually have

My card information: 1234 567 890

I appreciate your answer, and cooperation in the future, and I hope this will not happen again

Best Regards, Customer A

Dear Alizhan,

During these 5 days of my stay there were some situations that dissatisfied me.

Firstly, when i arrived the room location was different from the one that we agreed upon.

Secondly, when I was settling up in the room, i noticed that the was not cleaned properly.

Lastly, i was ignored at the reception after filing a request 2 times.

I would like to request a refund if its possible.

But, in the end, during these 5 days it was a great stay not considering these inconveniences. And I hope this will not affect our relationship.

Dear Hotel Hilton Management,

I am writing on behalf of ForteBank. During my recent five-day stay in Almaty, I faced some issues: the room was different from my booking request, it was not properly cleaned, and two service requests were ignored.

I kindly ask you to review this case and consider a partial refund. We value our cooperation and hope for better service in the future.

Best regards,

Mustafa Nursultan

ForteBank

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Dear Hotel Rose management team,

I am Client A, a senior representative of Company A. First of all, I appreciate our two years of good cooperation. Thank you for providing me with a room in your hotel. Unfortunately, I am writing to you to tell that an unpleasant situation occurred during my last five-night stand.

I faced three issues. First, it seems that a mistake occurred, because the room that I was assigned didn’t match with the one I booked. Second, the room was not prepared and cleaned enough. Third, two of my requests at the reception were not considered as well.

I understand that such things happen sometimes and believe that they occurred by mistake. But in this case I am asking you to return the amount I paid for this service on my card: 1234 xxxx xxxx 6789.

I hope that this will not affect our cooperation. Thank you in advance for approaching my request.

Best regards,

Client A

Dear Ms Kelly,

I hope this email finds you well.

Recently I had an opportunity to stay at Hotel Rose during my five-day business trip. I cannot thank you enough for the warm welcoming that I was given upon my arrival. I found the hotel to be splendid and impressive.

Unfortunately, regardless of my high opinion on the hotel, I feel that some expectations of mine were not fulfilled. I would love to address several inconveniences that I experienced throughout my stay.

Firstly, the room service appeared to be inconsistent and superficial. The cleaning staff did not seem to be available everyday, and on the days when the cleaning services were provided, the room often looked untouched.

Secondly, I was assigned with quite a different room in comparison with my booking request. Namely, I booked a room with a sea view, but was checked in a room with the windows facing the street side.

Thirdly, the reception was not as operative as I wish it was. For example, on two different days I requested my room to be changed and asked for cleaning services.Both requests were not satisfied in a timely manner.

I deeply appreciate our cooperation and I understand that my stay correlated with the busy season, thus I believe that the inconveniences were a result of an unfortunate coincidence. Please, take the named situations into account. I am sure that fixing these issues could perfect the experience of customers.

On this occasion, I would love to kindly request a full refund. I am providing you with all the necessary documents, namely the receipt and the bank account information, in the attachment below. Let me know if any additional details or documents are required to process the refund.

Looking forward to your reply.

Best regards,

Diana Khamitova

Attachments:

Receipt 🧾 + Bank account information 🪪

Dear Ms. Hinchcliffe,

I hope this email finds you well. I am writing to you in order to inform about the changes in our participation status in the upcoming «Taste of the Beach» event.

On behalf of «Zodiac» restaurant, we have been enjoying being a part of your event in the past, and had previously agreed to attend one that is scheduled for this summer. However, we faced unexpected troubles with our kitchen facilities. As a result, we have started major and extensive remodeling, due to which we cannot operate.

I am sincerely sorry to say that we will not be able to take a part in the event and provide you with the promised products. We were very excited to experience the huge diversity of food and beverages, as well as the unique and pleasant ambience, for which your events are known. We were also very impressed by the scale of the event and the performers it will host. Our admiration for you and your efforts is beyond description.

We understand that we might cause inconveniences with the refusal. To make up for it let us gift you a coupon for a dinner for two. Please note that the coupon will not be valid until October because of the renovations mentioned above.

Once again, we cannot stress enough how grateful we are for the invitation and how sorry we feel about having to turn it down. We hope that the event will pass in the best way possible.

We value our cooperation and are looking forward to further mutual projects.

Best regards,

Ms. Keen

Director

«Zodiac» restaurant

Dear Ms. Hinchcliffe,

Thank you so much for inviting our restaurant to take part in this year’s “Taste of the Beach”. We have always been glad to support your organization in the past. However, we are facing some unexpected circumstances.

Unfortunately, at this time our kitchen requires capital repairs, which will limit our ability to prepare and deliver dishes for your events. Because of this, we regret that we will not be able to participate this year.

We know that “Taste of the Beach” is an important event that supports Big Brothers Big Sisters of America. We are sure that this year’s holiday, with its food, wine, music, and art, will be successful.

Although we cannot join as participants, we would like to help. We would be happy to provide a dinner-for-two gift certificate for your silent auction. It will be valid starting in October, after our renovation is finished.

Thank you again for your invitation. We hope to join the event next year.

Warm regards,

Ms. Maddison
Director
The Zodiac Restaurant

Dear Ms. Hinchcliffe,

I hope your preparations for this year’s "Taste of the Beach" are going smoothly. We have always appreciated the opportunity to take part in such a vibrant and meaningful event, and it has been a pleasure to collaborate with your team over the years.

Over the past few weeks, our restaurant has been undergoing several unexpected operational changes. In particular, our kitchen facilities required immediate, large-scale renovation work. Although this project will be beneficial in the long run, it has temporarily limited our ability to operate as usual.

Because of these unforeseen circumstances, we will unfortunately be unable to participate in this summer’s event as previously planned. We regret needing to step back, especially knowing how much effort goes into organizing such an impressive gathering of chefs, artists, and performers.

Despite our inability to join you this year, we want to express our continued support for the event. As a small gesture of appreciation, we would be happy to provide a complimentary dinner for two at "Zodiac" redeemable once our renovations are complete in October.

We are grateful for your understanding and truly hope the festival is a wonderful success. We look forward to the possibility of participating again in the future when we are fully operational.

Best regards,

Mr. Bricks
Director
"Zodiac" Restaurant

Thank you for the invitation to participate in this year’s Taste of the Beach. We truly appreciate being included in this event. 

I’m writing with sincere regret to let you know that we won’t be able to participate this year. Our place is facing unexpected and extensive renovation, which makes it impossible to prepare and deliver the quality offerings we are committed to providing. 

Although we can’t take part in this event, we would like to support your efforts by donating a dinner for two certificate for the silent raffle, redeemable once our renovations are completed in October. 

We wish you great success with this year’s Taste of Beach and look forward to participating in the future. Thank you for your understanding, and please don’t hesitate to reach out if we can assist in any other way.

Warm regards, 

Director, The Zodiac

 Ms. Diane Hinchcliffe Taste of the Beach

310 Ocean Avenue, Suite 304 Carmel-by-the-Sea, CA 93521

Subject: Participation in Taste of the Beach event

Dear Ms. Hinchcliffe,

Thank you for the opportunity to take part in this summer’s Taste of the Beach event, we really appreciate your gesture.

As you may know, we agreed at first to provide some dishes from our many to your festival, however, we suddenly recognized that our kitchen facilities require major and extensive remodeling due to its time worn condition.

We are sorry to inform you about that as you may already include us in your plans. That is why as our apologetic gesture we would like to offer you a coupon for a dinner for two in our restaurant after the renovation will be finished in October.

We hope that this summer the event will be as enjoyable and fun as usual, and we definitely would like to participate next time.

Sincerely,

Andrew Rassel

Director of The Zodiac

310 Ocean Avenue, Suite 304 Carmel-by-the-Sea, CA 93521

Subject: Participation in “Taste of the Beach” event

Dear Ms. Hinchcliffe,

I hope that you are doing well. The reason why I am writing to you is to warn you that I cannot participate in this upcoming event “Taste of the Beach” this summer.

“Zodiac” restaurant enjoyed participating in all previous events and really grateful to you for giving such opportunity. However, our kitchen facilities faced unexpected problems and need remodeling, so I have to say that we cannot attend the event we had agreed to.

We are really sorry for this incident and for not being able to provide with our dishes. “Taste of the Beach” event is known for its large selection of delicious food and different music, artistic offerings. I believe that this event will be held at the highest level again.

Again we apologize for all inconveniences and want to offer you a coupon for a dinner for two. Please, do not forget that it cannot be used until October because of that issue.

Best regards,

Sheraliyeva Aida

Director of “Zodiac” restaurant

Dear Ms. Hinchcliffe,

I hope this message finds you well. Thank you so much for inviting us to take part in this year’s “Taste of the beach” event. We have always appreciated the opportunity to work with your team and it has been a pleasure participating in past events. We truly value the impact Taste of the Beach has, especially in supporting Big Brothers Big Sisters of America. 

Unfortunately, I need to let you know that we will not be able to take part in this upcoming event.

The reason is that our kitchen is under major renovations, making it impossible for us to prepare the hors d’oeuvres we had hoped to offer.

Although we cannot take part this year, we would still like to help by offering a dinner for two certificate for the silent raffle. It will be valid in October once our renovations are complete.

Thank you for your understanding. We hope to participate in the event next year and continue our positive partnership.

Sincerely,

Danelli Satybaldy

Director of The Zodiac Restaurant

Balgabek Karina

Smakov Arman

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