Group 7 (09.05.2022) by NPD Skills 2022 https://padlet.com/kamilaochedalska/sx7rqip5gz5yksim INSTRUCTIONS: JUST CLICK ON + AND WORK AT THE TIME ON YOUR PERSONA... JUST WRITE IN OR YOU CAN ALSO ADD IMAGES, LINKS, TEXT, ETC. en-us 2022-05-04 13:44:21 UTC 2022-05-09 07:35:42 UTC hello@padlet.com https://padlet.net/icons/png/1f643.png Persona Exercise kamilaochedalska https://padlet.com/kamilaochedalska/sx7rqip5gz5yksim/wish/2169936097 2022-05-04 13:44:21 UTC https://padlet.com/kamilaochedalska/sx7rqip5gz5yksim/wish/2169936097 Case Study: New Food Ingredient “GOODY” kamilaochedalska https://padlet.com/kamilaochedalska/sx7rqip5gz5yksim/wish/2169936098 2022-05-04 13:44:21 UTC https://padlet.com/kamilaochedalska/sx7rqip5gz5yksim/wish/2169936098 Persona Instructions kamilaochedalska https://padlet.com/kamilaochedalska/sx7rqip5gz5yksim/wish/2169936100 - Read the “GOODY” case (5 min)
- Imagine the user of the a new food ingredient “GOODY”    
- Create your “real” persona (25 min)
   Describe:
- Personal characteristics - What type of person he/she is… (e.g. on a diet, stressed)
- Needs, motivations, goals – Why does he/she needs this product? (e.g. convenience)
- Feelings – How does she/he feels about this product? (e.g. excited, guilty)
- Key feature(s) of the product, developers need to consider in connection to persona? 
- Quote a persona, e.g. What he/she thinks about the product or why she/he needs it?
- Situations - When would he/she use the product?
]]> 2022-05-04 13:44:21 UTC https://padlet.com/kamilaochedalska/sx7rqip5gz5yksim/wish/2169936100 https://padlet.com/kamilaochedalska/sx7rqip5gz5yksim/wish/2175232734 Type 1 : sport active people, aware of all new trends in functional foods, tries to improve health balance 
Age : 25 +

Type 2: people with special diet treatments, degustive issues, cholesterol level problems
Age : 40 +

]]> 2022-05-09 07:20:22 UTC https://padlet.com/kamilaochedalska/sx7rqip5gz5yksim/wish/2175232734 Motivation https://padlet.com/kamilaochedalska/sx7rqip5gz5yksim/wish/2175247322 - reduce meat consumption
- sustainability 
- fashion, trendy 
- followers/ influencers
- convenience 
- high fibre and protein food]]> 2022-05-09 07:30:56 UTC https://padlet.com/kamilaochedalska/sx7rqip5gz5yksim/wish/2175247322 Feelings https://padlet.com/kamilaochedalska/sx7rqip5gz5yksim/wish/2175255204 Positive attitude, they can share and promote]]> 2022-05-09 07:35:21 UTC https://padlet.com/kamilaochedalska/sx7rqip5gz5yksim/wish/2175255204