Carol Vernallis's theory by sam volante https://padlet.com/volantemedialdn/swuclyljb9b en-us 2017-06-13 13:17:20 UTC 2025-12-04 04:10:16 UTC hello@padlet.com volantemedialdn https://padlet.com/volantemedialdn/swuclyljb9b/wish/176246938 Carol Vernallis analysed the editing and camerawork in music videos. These are her main points:]]> 2017-06-13 13:20:00 UTC https://padlet.com/volantemedialdn/swuclyljb9b/wish/176246938 Continuity editing rules are broken to draw attention to the subject of the shot. volantemedialdn https://padlet.com/volantemedialdn/swuclyljb9b/wish/176247068 2017-06-13 13:20:47 UTC https://padlet.com/volantemedialdn/swuclyljb9b/wish/176247068 Wipes and special effects etc. are used to draw attention to a shot. volantemedialdn https://padlet.com/volantemedialdn/swuclyljb9b/wish/176247219 2017-06-13 13:21:49 UTC https://padlet.com/volantemedialdn/swuclyljb9b/wish/176247219 Jump cuts are common. volantemedialdn https://padlet.com/volantemedialdn/swuclyljb9b/wish/176247240 2017-06-13 13:21:58 UTC https://padlet.com/volantemedialdn/swuclyljb9b/wish/176247240 Giving video a structure is achieved by a master shot (base track). volantemedialdn https://padlet.com/volantemedialdn/swuclyljb9b/wish/176247395 2017-06-13 13:22:54 UTC https://padlet.com/volantemedialdn/swuclyljb9b/wish/176247395 Camera movement can work in time with music, and the same is possible with cuts. volantemedialdn https://padlet.com/volantemedialdn/swuclyljb9b/wish/176247468 2017-06-13 13:23:19 UTC https://padlet.com/volantemedialdn/swuclyljb9b/wish/176247468 New Americana - Halsey volantemedialdn https://padlet.com/volantemedialdn/swuclyljb9b/wish/176247834 Shots are cut in time with the beat, to emphasise the pace of the story in the video and create an alignment between the song and the visuals.]]> 2017-06-13 13:24:53 UTC https://padlet.com/volantemedialdn/swuclyljb9b/wish/176247834 Still Into You - Paramore volantemedialdn https://padlet.com/volantemedialdn/swuclyljb9b/wish/176248519 This video is very centred around colours and a visual aesthetic. There are lots of close-ups of the lead singer's face to show A) that her hair and makeup matches this aesthetic and B) the music and video is from her perspective.]]> 2017-06-13 13:28:21 UTC https://padlet.com/volantemedialdn/swuclyljb9b/wish/176248519 Emperor's New Clothes - Panic! At the Disco volantemedialdn https://padlet.com/volantemedialdn/swuclyljb9b/wish/176249387 This video is composed of a mastershot, and the camera moves with the melody of the song and the movement of the singer in the video, as the two are in sync. The jerky movements of the camera reflect the tone of the song and help to create an atmosphere of panic among the visuals.]]> 2017-06-13 13:32:16 UTC https://padlet.com/volantemedialdn/swuclyljb9b/wish/176249387 You Belong With Me - Taylor Swift volantemedialdn https://padlet.com/volantemedialdn/swuclyljb9b/wish/176541191 As described below in the screencast I created, this is a perfect example of jump cuts being used to jump forward in time and further the plot in the video]]> 2017-06-15 12:45:01 UTC https://padlet.com/volantemedialdn/swuclyljb9b/wish/176541191 CRZY - Kehlani volantemedialdn https://padlet.com/volantemedialdn/swuclyljb9b/wish/176543443 I explained in this screencast why continuity editing is broken. Switching between different locations and scenes is common in music videos, often to make them visually interesting.]]> 2017-06-15 13:01:02 UTC https://padlet.com/volantemedialdn/swuclyljb9b/wish/176543443 New Love - Dua Lipa volantemedialdn https://padlet.com/volantemedialdn/swuclyljb9b/wish/176544877 A cross fade is used here to attract the viewer's attention and make the video visually unique. It also adds a mysterious air to this particular example.]]> 2017-06-15 13:10:57 UTC https://padlet.com/volantemedialdn/swuclyljb9b/wish/176544877