1. Collect information about Montañita regarding its location, hotels, tourist attractions, restaurants, photos, etc. to design a preliminary presentation. Summarize the most important aspects (in groups of five)

 

2. Socialize your presentation in groups of five. Then upload it on Padlet to assess each work formative 

 

3. Read the articles in Padlet about advertising on the radio, elements for effective advertising on the radio, radio advertising products and services, and radio marketing strategies to become familiar with the terminology and procedures ( individually)

 

4. Listen to five local radio commercials uploaded to the Padlet to analyze the elements described in the previous articles (individually) and (in groups of five)

 

5. Write a script to create a promotional radio advertisement, taking into account the parameters established in the previous articles and using the language functions to describe and explain facts. Then upload the information on Padlet to assess each work formatively (in groups of five) (check the rubric)

 

6. Record the radio advertisement to promote Montañita as a holiday destination and upload it on Padlet to assess each work formatively (in groups of five)

 

7. Read the brochures uploaded on Padlet about other tourist destinations in Ecuador to evaluate the structure and their elements, such as photos, texts, etc

 

8. Create five brochures (one per group). Each advertisement must have information about the different tourist attractions that Montañita can offer. Then upload them on Padlet to assess each work formatively (in groups of five)

 

9. Make the final presentation on day ten for the last summative assessment