https://padlet.com/ab93373/sumdz3q8gjmw Made with an open mind en-us 2017-12-04 12:33:57 UTC 2023-03-10 14:16:16 UTC hello@padlet.com ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213332060 2017-12-05 15:21:31 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213332060 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213337649 2017-12-05 15:29:17 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213337649 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213337875 2017-12-05 15:29:37 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213337875 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213338982 Drake's name is the largest font size, so that it is quickly read by the audience, and ensures his name is remembered.  It is conventional for album adverts to have the name at the top, larger than any other text]]> 2017-12-05 15:31:16 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213338982 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213342090 The image is of the artist, and is placed under his name so that the audience can associate this picture with the artist, to make him more recognizable. 

The image is also a photo of his album cover at the time for 'Take Care', so people know what his album looks like, if they wanted to purchase it.

The way the artist looks down in the image, surrounded by gold props, next to the album name 'Take Care', could help the audience to connote that this album is probably about  his self, his and development to fame. From this it makes it easier for audiences to try to gather what the album is about before buying it.

The use of the expensive gold props, are conventions of the hiphop/ rap/ pop genre, and so makes it easier for audiences to understand what genre it is]]> 2017-12-05 15:35:44 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213342090 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213343981 The colours of the advert work really well, as the colours do not clash and go together.

The background is black and solid, and does not detract from the importance of the artist's name and his image.

It also helps to make the white text stand out more, making it more easy to be read.]]> 2017-12-05 15:38:25 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213343981 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213345719 The font is capitalized to make it stand out more when the audience reads it, further helping them to gather all the information they need about the artist (who he is, what his album looks like, when to purchase it)

What is written in the text is very short, simple, and easy to remember as it's format is an advert and not an article]]> 2017-12-05 15:41:07 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213345719 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213351615 The text names some of the other hit singles he has had, as well as some popular names he had worked with on the tracks.

This is good synergy for promoting his single, by mentioning his past success as well as names of other popular artists, so that those who had not hear of Drake, may feel inclined to listen to his music, due to the well known names he had worked with.]]> 2017-12-05 15:50:23 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213351615 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213353682 The titles seems like it is integrated into the design of the advert, which makes it look more visually pleasing. The use of the spray can effect in his name, connotes to street art and urban life which is used to show that the genre of this music could be rap, or hip hop]]> 2017-12-05 15:53:42 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213353682 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213355093 The image is of the artist, but he is edited in a stylised way, as his neck and arms look like it has been dipped in black paint. this could connote to ideas of being a black man in an urban world, maybe his album is about his struggles growing up. Or the inc could signify possible past of using spray cans.

Either way, behind him there are graphic images of buildings and dripping spray can inc further suggesting his music is about urban life.

The artist is holding a dimond Jesus Christ chain, which indicated the genre of the album, as money is associated with hip hop/ rap]]> 2017-12-05 15:55:47 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213355093 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213358259 The text is short and simple, and like Drake's advert, is capitalized for maximum audience readership, as the capitalization makes it feel urgent that audiences need to purchase his album.
The text includes information about some established artists he had collaborated with, so the synergy works here to appeal to fans from these existing artists.
It also tells you the release date, which is also a convention of magazine album adverts]]> 2017-12-05 16:00:52 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213358259 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213359994 There are logos of the current music purchasing shops (at the time), so that the audience know where exactly they can buy their albums]]> 2017-12-05 16:03:35 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213359994 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213362175 Jay Z's name is printed in bold at the very top of the page, similar to the other artists I have looked at.]]> 2017-12-05 16:06:57 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213362175 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213363082 The image is quite expressionist and artistic in its nature that Jay Z is not seen in the image, but we see many instruments painted white.

This could be because Jay Z is a very established musician, so people will know who he is just by reading his name.

Also the front page of the actual magazine uses Jay-Z's image, so they may not be any need to use it again in the album advert.]]> 2017-12-05 16:08:16 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213363082 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213364938 The colour scheme is white black and white, and is used through synergy of the magazine front page, as well as his album magazine cover.

The colours do not clash and look visually appealing]]> 2017-12-05 16:11:15 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213364938 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213365879 Like the other artist's album advert, they all use capitalized  text.

Also like the other artists, a  release date is included, for his album]]> 2017-12-05 16:12:50 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213365879 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213367897 2017-12-05 16:16:26 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213367897 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213368015 2017-12-05 16:16:39 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213368015 ab93373 https://padlet.com/ab93373/sumdz3q8gjmw/wish/213368272 2017-12-05 16:17:02 UTC https://padlet.com/ab93373/sumdz3q8gjmw/wish/213368272