Discover What People Want by Brandon Scruggs https://padlet.com/bscrug5532/sujd1n0ub8hl Made with big dreams en-us 2017-02-13 19:41:58 UTC 2017-02-13 20:20:36 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Lightdecrease.png Understand Buyer Behavior bscrug5532 https://padlet.com/bscrug5532/sujd1n0ub8hl/wish/153552309 -Economic market: all consumers who will purchase a product or service 
-Major goals of marketing
   -What do consumers want? 
-How much will they pay for it? ]]> 2017-02-13 19:47:00 UTC https://padlet.com/bscrug5532/sujd1n0ub8hl/wish/153552309 Consumer Spending Habits bscrug5532 https://padlet.com/bscrug5532/sujd1n0ub8hl/wish/153553948 -Price that fans will pay depends on their degree of interest and their perception of the benefits derived.
-Benefits Derived: the value people believe they receive from a product of service.
- Comparative advantage: the capability to produce products or services more efficiently and economically than the competition  ]]> 2017-02-13 19:51:44 UTC https://padlet.com/bscrug5532/sujd1n0ub8hl/wish/153553948 Consumers Wants and Needs bscrug5532 https://padlet.com/bscrug5532/sujd1n0ub8hl/wish/153555871 -Abraham MASLOW developed a hierarchy of needs. 
  -Physiological: food, water, sleep, and shelter
  -Security: physical safety and economic security 
  -Social: friends, family , and love
  -Esteem: respect, and recognition 
-Self Actualization: Realize full potential ]]> 2017-02-13 19:57:41 UTC https://padlet.com/bscrug5532/sujd1n0ub8hl/wish/153555871 Buying Motives bscrug5532 https://padlet.com/bscrug5532/sujd1n0ub8hl/wish/153558042 -Emotional purchase: buying with little thought during emotional highs or low 
-Rational purchase: buying based needs, wants, priorities, budget, research, alternatives, thought, and reasoning. 
-Patronage Purchase: buying based on loyalty to a brand or product.  ]]> 2017-02-13 20:04:31 UTC https://padlet.com/bscrug5532/sujd1n0ub8hl/wish/153558042 Buying Plan bscrug5532 https://padlet.com/bscrug5532/sujd1n0ub8hl/wish/153560486 -Businesses must buy merchandise that customers will buy from them.
  -Projecting winning teams and atheists is difficult
-Businesses also buy for their own use ]]> 2017-02-13 20:12:39 UTC https://padlet.com/bscrug5532/sujd1n0ub8hl/wish/153560486 Gathering Information bscrug5532 https://padlet.com/bscrug5532/sujd1n0ub8hl/wish/153561071 -Decision-Making Process
 -Recognize a need or want and the opportunity to satisfy it. 
  -Gather Information.
  -Evaluates choices
  -Decide what to purchase
-Evaluate the product after purchase.   ]]> 2017-02-13 20:14:38 UTC https://padlet.com/bscrug5532/sujd1n0ub8hl/wish/153561071 Decisions bscrug5532 https://padlet.com/bscrug5532/sujd1n0ub8hl/wish/153562085 -Consumers
  -Demographics and shopping behaviors 
-Business environment
  -Economic conditions 
 -Amount and quality of competition 
 -Government regulations and laws
  -Ethical issues ]]> 2017-02-13 20:18:25 UTC https://padlet.com/bscrug5532/sujd1n0ub8hl/wish/153562085