About the cute aesthetics of women in East Asia shaped by consumerism

 How it responds to a community, site or collection?

Cute Japan Collection from VA museum.

 Details on your proposed outcomes?

Maybe books.

 Why are you realising the project in this way? Is there a relationship between form and content?

Beacuse this a good way to contact with my audience.

 Include any appropriate reference material?

Rhythm 0

Le Deuxième Sexe

Das Kapital

About the cute aesthetics of women in East Asia shaped by consumerism

Girls power 

 How it responds to a community, site or collection?

Cute Japan Collection from VA museum.

 Details on your proposed outcomes?

Maybe books or moving image 

 Why are you realising the project in this way? Is there a relationship between form and content?

Beacuse this a good way to contact with my audience.

 Include any appropriate reference material?

Rhythm 0

Le Deuxième Sexe

Das Kapital

The single pathological pursuit of cute style is the way consumerism exploits women

We have to learn to live with this temptation

 What have you already made and why have you made it in this way?

digital drawing / character design 

Because I wanna find a proper visual language to communicate with my audience.

 What else do you intend on making? What materials do you need to realise this idea? How else can this idea be realised? What workshops will you need to access?

moving image

digital equipment

book bind/ digital 

 A proposal for how you could display your work? Consider alternative ways that the work could be exhibited? Provide at least 3 different ways of displaying the project?

Booklet 

Sketchbook

Video

谁（だれ）だって可爱（かわい）く変（か）わりたいんだ

知（し）らない颜（かお）しても意识（いしき）し合（あ）ってる

背伸（せの）びしたメイクドキドキ（めいくどきどき）だけど

気付（きづ）いてくれなきゃダメ（だめ）なんだから

谁（だれ）が好（す）きだとか付（つ）き合（あ）ってるとか

流行（はや）りの服（ふく）とか期末试験（きまつしけん）とか

毎日毎日（まいにちまいにち）忙（いそが）しいのは

女（おんな）の子（こ）だから仕方（しかた）ないじゃん

めんどくさがり屋（や）でちょっと人（ひと）に流（なが）される

隠（かく）し事（こと）だってあって 普通（ふつう）にケンカ（けんか）もして

悩（なや）める少女（しょうじょ）は王子（おうじ）さまを见（み）つける

「おはよう」だって胜负（しょうぶ）なの

笑（わら）い返（かえ）して！

好（す）きで好（す）きでたまんなくて嘘（うそ）をついた

香（かおり）付（つ）きのリップ（りっぷ）も覚（おぼ）えたてメイク（めいく）だって…

朝昼晩（あさひるばん）一日中（いちにちちゅう）君（きみ）の事（こと）

考（かんが）えています

想像（そうぞう）だってしちゃいます

会（あ）えない时间（じかん）に负（ま）けない

可爱（かわい）くなるから见（み）つけてね？

Why:
A fashion style that distinguishes itself from others through self-alienation is a hot trend in contemporary Japan and even around the world
Mainly among young female audiences

Now what:
I will find out the cause of alienation through reading and visual experiments, and express this alienation through visual language