The key themes would be humour and fun. Most of these videos are created in order to make people laugh and get a reaction out of the audience, whether it's positive or negative.

The people benefiting from these videos are the creators more than the audience, as they can earn substantial income from the views and likes. However, there are obvious power dynamics. The people who are on the other end of these pranks do not benefit at all and are seen as the 'joke,' which could create an unfair situation (especially if they do not know it's going to be online).