This source explained the effectiveness of shock advertisement and which demographics are most affected by it. I plan to use shock advertising in my advertisement as I believe it will the most powerful emotion to get my point across to the younger audiences.

This article also explained other tactics used by companies to manipulate consumers and get their point across more effectively. With the use of shock advertising, I also plan to pair it with another depressing emotion to have an overall effect on the audience.

Toy Drops, baby starts crying. Mum turns around to grab toy off floor. 

Car drifts into other lane. Another car can be seen in background of shot. 

Car crash sound. Screen goes black.

Establishing shot of p-plated car driving down the road. Close up on both Driver and Friend Diegetic music is blasting (Slowmo).

Establishing shot of another car further down the road ready to turn into lane.

Close up of driver visibly looking away from road, then snapping head back. breaks can be heard and black screen.

Mum or teen visibly wakes up from bad dream. (closeup of childs potrait in the background if mum) (mise en scene).

Text appears "Distracted driving is the lead cause of injury and death in South Australia. Wake up" 

I believe that despite the fact that teenagers are aware of what causes car accidents, they do not care about their safety or the safety of others. This is probably due to the fact that they are not mature enough.

After they have seen my video, i hope they will feel shocked and more weary around driving. I also hope that they become more aware of common dangers and distractions on the road, leading to less accidents.

I hope to use the a variety of emotions such as excitement then shock then sadness to really create realism in my video. This will not only entertain my audience but relay my message across.

I believe a use of grey-scale colours such as blacks and greys will need to be used to represent these emotions. This will allow me to create realism in my piece, and hopefully connect with my audience on an emotional level.