BMGT495 Spring 2026 - Brand Extension Process by Gregory Marr https://padlet.com/gregorymarr/ss40e5eklvzah14c en-us 2024-03-19 19:48:52 UTC 2026-04-01 16:14:53 UTC hello@padlet.com In assessing UA's criteria for Brand Extension Decisions (to new products/new markets), do you agree with the choices they've made? gregorymarr https://padlet.com/gregorymarr/ss40e5eklvzah14c/wish/2925654664 2024-03-19 19:51:09 UTC https://padlet.com/gregorymarr/ss40e5eklvzah14c/wish/2925654664 UA's strategy for extending the brand - how did it work? What were the most important criteria they used? gregorymarr https://padlet.com/gregorymarr/ss40e5eklvzah14c/wish/2925655989 2024-03-19 19:52:31 UTC https://padlet.com/gregorymarr/ss40e5eklvzah14c/wish/2925655989 Was it a good move to go into wearables? To fashion? gregorymarr https://padlet.com/gregorymarr/ss40e5eklvzah14c/wish/2925661248 Do these moves fit with the original brand's purpose? Do they enhance or dilute the brand's core values?

]]> 2024-03-19 19:58:10 UTC https://padlet.com/gregorymarr/ss40e5eklvzah14c/wish/2925661248 Were they right to pass on workwear? Medical? gregorymarr https://padlet.com/gregorymarr/ss40e5eklvzah14c/wish/2925661454 Do these moves fit with the original brand's purpose? Do they enhance or dilute the brand's core values?

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