My E-Commerce Wall by Nisha Garg https://padlet.com/nisha_coach/ecommercetrends E-Commerce is on a hike to build the online reputation of your products and services. Go grab it! en-us 2018-01-09 10:39:07 UTC 2018-09-11 07:34:34 UTC hello@padlet.com 3 E-Commerce Trends To Be On The Lookout For In 2018 nisha_coach https://padlet.com/nisha_coach/ecommercetrends/wish/219664002 In today's market, having an online presence is no longer a matter of choice for most businesses. This is because it has become a basic tool of survival for all those who wish to keep up with their competitors.

One of the more important aspects of any online business campaign is e-commerce. The reason for this is that over the years this particular field has managed to totally change how companies conduct their online operations.

As a result, it is essential that you stay up-to-date with its ever-evolving trends.

3 e-commerce trends to be on the lookout for in 2018

1. Voice and search purchases

Since their introduction, smartphones together with other smart devices have enabled users to conduct online searches and act on them with just a word.

Around 40% of millennials have used some form of voice assistant tool to make a purchase, and this trend is not likely to go away in 2018.

At the moment, most of the voice searches systems out there focus on local areas or are designed to answer simple questions or facilitate minor tasks like ordering a pizza, looking up a restaurant, or finding the closest bank in one's vicinity.

However, all this is set to change in 2018 as more businesses have realized the potential of voice and search purchases.

As a result, one of the trends we can expect to see are managers optimizing their Google My Business listings to make sure that their local pages are indexed and have unique URLs.

This includes inputting data such as your name, phone numbers, address, and any other pertinent information in your on-page content.

2. The Omni-device and Omni-platform aspect

It is expected that in 2018 most of the online devices and platforms people use to access e-commerce sites will become highly integrated.

This means that it will no longer be enough for businesses to simply have a presence on several online channels, they will also have to integrate all of them in order to remain competitive.

In fact, according to Google, approximately 85% of online shoppers start off making their purchase on one device and end up finishing on another.

This means that in 2018 if businesses wish to reach multi-channel shoppers, they will have to offer them a seamless visual and UI experience starting from one platform to the next.

Such a scenario means a higher rate of lead conversions since consumers will feel as though they are interacting with just one entity despite the various platforms.

3. Chatbots and messenger apps

According to industry experts, it is more than likely that 2018 will see chatbots providing instant connections between e-commerce sites and clients on a 24/7 basis.

This is because one of the quickest adopters of these chatbots in the market are the millennials, with about 60% of them having already utilized chatbots and a further 71% stating they would like to try them out.

Chatbots that operate via messenger apps will also likely play a significant role in 2018 since businesses can utilize them to send clients personalized information, offer purchasing suggestions, and tell them about special deals.

Conclusion

The e-commerce trends mentioned above are a just small portion the e-commerce trends people should be on the lookout for in 2018 since so many factors can lead to new innovations at any time during the year.

This is why businesses have to keep up with them if they want to remain relevant.

Join the most experienced ecommerce mentors at the Zaarkly.

Related Topics

E-commerce Marketing Checklist 2018
How do I Start an eCommerce Business?]]> 2018-01-09 10:41:24 UTC https://padlet.com/nisha_coach/ecommercetrends/wish/219664002 Tips to choose the right packaging material for products nisha_coach https://padlet.com/nisha_coach/ecommercetrends/wish/247746517 Product packaging is a crucial factor of consideration in order to earn customer trust. Keep yourself in the shoes of a customer and think..

"If you buy a product online and you see the product packaged so unwell that the product might damage, will you want to trust the seller and repurchase the same?"

Obviously, no!

It is the same concept here. In addition to being careful about product quality and shipping strategies, proper product packaging is also an essential factor in gaining customer satisfaction.

While you sell at Amazon, and if you are an Easy Ship seller, then congratulations, Amazon will completely handle your packaging.

However, one should themselves be well equipped with what packaging works in what situation.

Here are some suggestions to help you comprehend packaging:

For fragile products

It is recommended to use enough bubble wrap before putting the item in the cardboard box if the product is something like a mirror, click, glass product, etc.

Make sure you give enough cushioning from every corner of the product. This is to assure that the product does not move even an inch within the package.

Moreover, if your product is a heavy item, it is always preferable to double box it. You may also mention the up-side of the product through a label.

Do not forget to mention ‘fragile product’ and ‘handle with care.’ These labels allow the person involved in shipping, as well as anyone who comes in contact with the product, realize the fragility of the product.

Electronic items

In case of electronic goods like mobiles, cameras, music players, shave, etc., make sure to bubble wrap the product correctly. However, first place the product in a double-boxed cover.

For larger electronic appliances, thick cardboard or plastic placement in the box becomes mandatory to avoid breaking of the product if it bangs somewhere.

Moreover, make sure every device you ship is switched off to prevent short-circuits.

Sharp objects

The packaging of sharp objects like tools, scissors, knives or anything that can cause physical damage to a person needs careful packaging.

You can use blister wrapping or bubble wrapping for these products. However, make sure to pack it in the side-edge corrugated box.

Baby products and toys

You may be selling a baby product or toys like dolls, teething rings, soft toys, etc. except for the soft toys, cover everything with a bubble wrap or a poly-bag wrap.

Only then place the product in the cardboard box.

In case of soft toys, use polybag covers only. Furthermore, since these are baby products, do add labels regarding child safety on these packages.

Liquid products

If you are shipping liquid products such as shower gels, lotion, spray, etc., make sure to seal the product properly. If the product isn’t double sealed, you may consider wrapping the container in a fully sealable plastic sheet or a bag.

However, double sealing is the best you can do to keep your product safe. Before sending it to ship, try mishandling the product yourself.

Find out if it leaks. Then give sufficient amount of cushioning to these products too.

Books

In case of paperback books or hardcover books, you can pack them in jiffy bags or craft paper bags or else ¼ bubble sheet.

The jiffy bags are padded covers that give a layer of protection to the books inside.

Another benefit of jiffy bags is they are waterproof and thus evade the possibilities of the books damaging at any levels.

Fashion accessories and apparels

In case of these products, first, place your product in a plastic cover. Then cover it with self-adhesive plastic bags. This protection keeps your product away from dust and dirt.

Be it jewelry, shoes, bags or any other fashion accessory, make sure to first pack them in plastic boxes before putting them in the carry bag.

Final words

These are some of the basic tips one should know about packaging. Packaging is an integral part of product security and customer satisfaction.

However, there is a lot more to consider to acquire and retain customers.

The best way to learn everything about Amazon online selling is to join Amazing selling machine. It is an Amazon selling training that equips you with all the tips and strategies right from scratch to building a big business.

I hope you enjoyed the post today! Have a nice day.
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