SUCCESs Principle SWD G2 by https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md Made to Stick - en-us 2021-03-25 15:21:35 UTC 2026-03-14 18:42:40 UTC hello@padlet.com https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359658383 create mystery]]> 2021-03-27 10:41:56 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359658383 Interesting https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359658418 2021-03-27 10:41:58 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359658418 Actionable https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359658490 2021-03-27 10:42:03 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359658490 Memorable https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359658567 2021-03-27 10:42:09 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359658567 https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359659656 wanting to know what happens next]]> 2021-03-27 10:43:22 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359659656 Mysterious https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359659755 How does it end?]]> 2021-03-27 10:43:28 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359659755 M U P https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359660049 2021-03-27 10:43:50 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359660049 Surprise https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359660162 what would my audience find surprising or counterintuitive about this topic]]> 2021-03-27 10:43:59 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359660162 https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359660389 relateable (Car crash) -> Could happen to me]]> 2021-03-27 10:44:14 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359660389 safety message https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359660670 2021-03-27 10:44:32 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359660670 Example: Safety Commercial https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359660726 2021-03-27 10:44:36 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359660726 car accident unexpected https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359660999 2021-03-27 10:44:56 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359660999 story telling https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359661054 2021-03-27 10:45:01 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359661054 personal story https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359661254 donating for a country isn't as effective as donating for a person]]> 2021-03-27 10:45:16 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359661254 money is just a number, the story leads to the emotion https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359662837 2021-03-27 10:46:44 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359662837 make your audience care https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359663578 2021-03-27 10:47:38 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359663578 https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359663795 the curse of knowledge]]> 2021-03-27 10:47:53 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359663795 Sequence Struggle, Protagonist, Setting https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359664105 2021-03-27 10:48:17 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359664105 personal story https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359664708 a personal story is more concrete than a statistic about 3 million hungry children]]> 2021-03-27 10:48:58 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359664708 try before you buy https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359665049 election in the USA .. are you better of today than 5 years ago?]]> 2021-03-27 10:49:22 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359665049 personal story https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359665702 a personal story is easy to understand...]]> 2021-03-27 10:50:07 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359665702 Instead of overwhelming your audience with information, you need to keep this simple and to the point https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359666189 2021-03-27 10:50:43 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359666189 Just because I care doesn't mean that the audience cares https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359666273 2021-03-27 10:50:49 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359666273 its more important to deliver 1 message than speak about 10 ineffectively https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359666379 2021-03-27 10:50:55 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359666379 Ring of Saturn -> you want to know the "ending" of the story https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359667280 2021-03-27 10:51:54 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359667280 surprising statistic https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359667578 2021-03-27 10:52:14 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359667578 think about the Core Message you want to tell https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359667591 2021-03-27 10:52:15 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359667591 tell enigmas of the mystical -> everbody wants to know the "solution" https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359667750 2021-03-27 10:52:26 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359667750 our brain is wired to remember concrete data https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359668024 2021-03-27 10:52:44 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359668024 What is my audience expection to hear related to this topic? https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359668228 and what would be exciting?]]> 2021-03-27 10:52:59 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359668228 make it authentic and believable https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359668795 2021-03-27 10:53:34 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359668795 people care about people, not numbers https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359669360 2021-03-27 10:54:11 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359669360 make your story "visible" https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359670056 2021-03-27 10:55:03 UTC https://padlet.com/petra_kletzenbauer/sq7jts6q0rvc21md/wish/1359670056