AIDA Model of Effective Advertising by JENNY https://padlet.com/jennyhenggk1/aida Choose an interesting online ad, and apply the AIDA concept to the ad. See instructions in the post. en-us 2021-09-03 05:34:28 UTC 2025-12-16 01:12:32 UTC hello@padlet.com AIDA Model of Effective Advertising jennyhenggk1 https://padlet.com/jennyhenggk1/aida/wish/1714695285 Choose an interesting online ad, and apply the AIDA concept to the ad. 

Example below:
Attention: The part that grabs attention is the picture with a large snake and humour in the texts that says ....(elaborate). 

Interest: What grabs my interest was ....about the product, etc. (elaborate). 

Desire: By showing the benefits of the product .... (elaborate). 

Action: A message that calls people to buy was placed .... (elaborate).


]]> 2021-09-03 05:48:40 UTC https://padlet.com/jennyhenggk1/aida/wish/1714695285 Tey Kai Jin https://padlet.com/jennyhenggk1/aida/wish/1738456397 Attention: This advertisement uses a huge funny text and visual to grab people attention, trying to tell public that they are doing promotion. 

Interest: It tries to raise people interest by using a good promotion- 50% discounts of their products if they buy.

Desire: It uses headline and a very convenient deliver way (Grab) to convince people buy it.

Action: People can buy it by using the promo code as mentioned immediately after seeing the advertisement.]]> 2021-09-14 05:46:22 UTC https://padlet.com/jennyhenggk1/aida/wish/1738456397 Lee Jia Wen (Carmen) 0348488 https://padlet.com/jennyhenggk1/aida/wish/1738457547 Attention: The part that grabs my attention is a girl sitting on a Chanel perfume in the snow.

Interest: What grabs my interest was the whole vibes this advertisement is giving off. It makes me feel it is end of the year holidays feels.

Desire: The advertisement makes me wanting to buy the perfume especially during Christmas season because in the ads it is snowing, which indicates that it is end of the year where Christmas is one of the major holiday celebrated every end of the year.

Action: A message that calls people to buy the perfume is celebrating Christmas with Chanel's perfume collection.

]]> 2021-09-14 05:46:58 UTC https://padlet.com/jennyhenggk1/aida/wish/1738457547 Rachel Ann https://padlet.com/jennyhenggk1/aida/wish/1738461736
Attention: The part that grabs attention is a retired Mercedes CEO driving a BMW i8 Roadster.

Interest: What grabs my interest was how cool the roadster looks

Desire: By showing the benefits of the product which is less fuel consumption , many would desire.

Action: A message that persuades people to buy BMW as even Mercedes CEO changed to BMW right after retirement. ]]> 2021-09-14 05:49:19 UTC https://padlet.com/jennyhenggk1/aida/wish/1738461736 Voon Khai Bing https://padlet.com/jennyhenggk1/aida/wish/1738489553 Attention: The part that catches my eye is the image of the shoes with the fire, which fits the shoes well.

Interest: What grabbed my interest was the shoe design, and I felt like I was wearing shoes on fire.

Desire: This advertisement makes me want to buy the shoes because they look like vintage shoes. The shoes were created in collaboration with a singer named Travis Scott, and they commemorate the 35th anniversary of the Air Force 1 in white.

Action: The "LA FLAME" would entice people to buy it since it is the most recent shoe design with a distinctive design, so people may look for an official website to purchase it.]]> 2021-09-14 06:03:37 UTC https://padlet.com/jennyhenggk1/aida/wish/1738489553 Jonathan Ng Chun Kit https://padlet.com/jennyhenggk1/aida/wish/1738490816
Attention: This ad grabs everyone's attention because its a new phone with the word Iphone 12 pro making it grab everyone's attention

Interest: This phone gives off the feeling of something new which makes people want to change their old phones to replace it with this new Iphone

Desire: It makes the consumer think they need this phone now because they think their old phones are already old making them want to get this new phone

Action: The title "This is the Iphone 12" will make people buy this new Iphone because its the latest and great technology making it so people will get it through the official Apple store


]]> 2021-09-14 06:04:18 UTC https://padlet.com/jennyhenggk1/aida/wish/1738490816 Kim Veronay Arnolds 0347235 https://padlet.com/jennyhenggk1/aida/wish/1738490958 Attention
What grabs my attention is the tagline "Because you can't chew deodorant" it implies that the mint provides freshness for your mouth just as well as deodorant provides freshness for your body.

Interest 
What interests me about the product is the fact that it has a long lasting flavour. Compared to other products which usually have a temporary flavour and it becomes useless after some time.
 
Desire
A desirable benefit that Trident promises its customers is that their product "cleans and protects teeth". This is appealing to a lot of people especially those who are always on the go.

Action
This message calls out to the public and encourages good hygiene. It offers the people a lifeline for those times when minty fresh breath is needed with no accessible solution.]]> 2021-09-14 06:04:23 UTC https://padlet.com/jennyhenggk1/aida/wish/1738490958 Chuah Bi Ying https://padlet.com/jennyhenggk1/aida/wish/1738512580 Attention:
The part that grabs attention is that lady walking along the road attracted by the car and the humorous title that says " A gentleman takes off his hat when he meets a lady ", it is very interesting and relatable .

Interest :
What grabs my interest is that cool and classy volkswagen car .

Desire:
The ad uses a header " A gentleman takes off his hat when he meets a lady " and a subheader "A Classy Affair" to influence the perceptions of audience, by telling them their car is classy and owning a volkswagen car in one of the characteristics that a gentleman should have.  This will lead men to have desire to buy their car

Action:
A message that persuade men to buy volkswagen's car to become a noble and classy man. 

]]> 2021-09-14 06:14:12 UTC https://padlet.com/jennyhenggk1/aida/wish/1738512580 Jovi Wong Jian Ruen (AIDA) https://padlet.com/jennyhenggk1/aida/wish/1738517101
Attention
- The NIKE advertisement grab my attention with a beautiful NIKE sports running shoes and attractive slogan. 

Interest
- What grab my interest is the design of the NIKE sports running shoes is beautiful and creative which make myself feel excited.

Desire
- The design of the NIKE sports running shoes is informational and is ensure that wear comfortable and safely. 

Action
- Inform people the NIKE sports running shoes it have many benefit such as strong laces, achilles flex notch and support bridge. ]]> 2021-09-14 06:16:16 UTC https://padlet.com/jennyhenggk1/aida/wish/1738517101 Tan Nicole (0348152) https://padlet.com/jennyhenggk1/aida/wish/1738518544 Attention: The part that grabs my attention is the picture with Nike’s tagline “ Just Do It “ and the little boy just released it right there. 

Interest : This is an indirect advertisement approach .The whole concept that brings in humour and shows how strong and powerful the slogans are that grab my interest .

Desire: By looking at the advertisement it makes me want to check out the latest design of Nike .

Action : The branding is so strong that they do not need to leave any contact number nor any discount but the consumers are quickly reminded about the branding .

]]> 2021-09-14 06:16:53 UTC https://padlet.com/jennyhenggk1/aida/wish/1738518544