https://padlet.com/jazzlynhou/snouubit0u1vz43c en-us 2021-04-27 15:24:12 UTC 2021-04-27 15:47:55 UTC hello@padlet.com jazzlynhou https://padlet.com/jazzlynhou/snouubit0u1vz43c/wish/1464870735 -The Walt Disney Company has an increasing variety of product lines beyond its initial media and entertainment products. Hence, Disney now manages such diverse products under the following categorization:

1. Media Networks (cable, television, and radio programs.)
2. Parks and Resorts (Walt Disney World Resort, Disneyland Paris, themed hotels, and others.)
3. Studio Entertainment (motion pictures, direct-to-video content, musical recordings, and stage plays.)
4. Consumer Products & Interactive Media (Books, magazines, comic books, video games, merchandise, and online video content.)

]]> 2021-04-27 15:24:58 UTC https://padlet.com/jazzlynhou/snouubit0u1vz43c/wish/1464870735 jazzlynhou https://padlet.com/jazzlynhou/snouubit0u1vz43c/wish/1464891605 -This part of the marketing mix presents the places that the company uses to strategically distribute its products to customers in the entertainment and mass media, consumer goods and retail, and parks and resorts markets. The nature of these industries and markets determines the places or venues that Disney uses to distribute its products. Therefore, Disney’s product distribution involves the following places:

1. Movie theaters
2. Disney stores (Disney Baby, Disney Gallery, and others.)
3. Official websites (Go.com and others.)
4. Mobile apps
5. Licensees and other parties (cable, satellite, telecommunications service providers, and others.)

]]> 2021-04-27 15:28:52 UTC https://padlet.com/jazzlynhou/snouubit0u1vz43c/wish/1464891605 jazzlynhou https://padlet.com/jazzlynhou/snouubit0u1vz43c/wish/1464914283 -The Walt Disney Company uses different strategies, depending on the kind of product being promoted and therefore their communications mix involves the following strategies and tactics:

1. Advertising (uses advertisements for its movies and parks and resorts.)
2. Direct selling (direct communications with other firms for various opportunities that Disney offers, such as brand exposure in Marvel and Pixar movies, and in Disneyland parks and resorts.)
3. Sponsorship (sponsoring of various activities, such as community development programs of nonprofit organizations.)
4. Sales promotion (package deals that come with discounts.)
5. Public relations (maintaining a strong image for the company’s brand.)

]]> 2021-04-27 15:33:02 UTC https://padlet.com/jazzlynhou/snouubit0u1vz43c/wish/1464914283 jazzlynhou https://padlet.com/jazzlynhou/snouubit0u1vz43c/wish/1464966641 -Pricing strategies that Walt Disney had applied for its diverse product mix:

1. Market-oriented pricing strategy (for products like movies, which are priced according to prevailing industry standards.)
2. Value-based pricing strategy (the multinational business optimizes its prices as long as it maintains a strong brand image and effective marketing campaigns.) 

]]> 2021-04-27 15:42:08 UTC https://padlet.com/jazzlynhou/snouubit0u1vz43c/wish/1464966641