"I love Lily Allen," Lagerfeld said of his choice. "She looks a lot like Gabrielle Chanel and she is a self-made woman. She is cool, young and extremely witty." 

(Allen, 2018, p.20) She continues 'It's as if i had joined the family firm - The Allens: our business is fame! - without earning my own stripes. That's what got to me: this assumption that i had it easy, that i just snuck in the door.'' (p.102)

Allen goes on to reflect on how leading the narrative of her star image is important to her to feel valid, stating that when she wasn't in control (during her third album ‘Sheezus’) is when she felt lost, in similar interviews reflecting on that time she refers to it as an identity crisis.

The headline 'Lily Allen iIs Writing Her Own Headlines' along witht he GQ photographs of Allen present the sense that Allen is in control and this sophoisticated side, as depicted by the blazer, make up and facial expressions is a part of the new and mulitfaceted image Akken wishes to portray

From <https://www.gq.com/story/on-no-shame-lily-allen-is-writing-her-own-headlines> 

The press promoted her image of provocation.

I don’t. Well, I did on Sheezus. That’s why I had a breakdown. I can’t talk about myself as a product. It makes me feel ill. If it had been my intention to have massive commercial success, I wouldn’t have signed a five-album deal for £25,000. 

With Sheezus, I didn’t give enough respect to it. I was having an identity crisis. I was listening to everybody else for the first time. Maybe I had postnatal depression. All I wanted was to get on the radio.
I was writing while thinking about radio, hooks, being “Lily Allen” — bolshy, confident, snarky. I was writing music for people’s expectations rather than for me.
I’d always been in control of my image, but I’d been a mum in slippers and a dressing gown for two years. I hired a team to dress me up with slick hair, nails, makeup; all harsh and pop star-y. I felt like I was in Alice in Wonderland. “Who am I? What is all this? What are these songs? Why am I nowhere near my children?” Heh. “Where’s the vodka?”

You lost your anchor.

I lost my sense of self. I lost my identity.

My goal has always been to have a laugh and not compromise my sense of self. Social media is there for people to converse. I’m not in it for fake engagement. I’m not in it for that game. I’m a disruptor.

You described yourself as a disruptor. Is that how you view your role in 2018?

I think of myself as a nonconformist. I’m not going to censor myself to be more brand-friendly. That’s not a world I want my daughters to grow up in. It’s sterile nothingness. If someone asks me a question I’m not gonna say, “I won’t answer that because it might affect my career.” That’s how Donald Trump got into power. I don’t set out to annoy people or grab headlines. I say the truth because that’s all I have.

From <https://www.vulture.com/2018/05/lily-allen-on-her-comeback-metoo-and-not-growing-up.html>