Concalma by Ilia Ferrer https://padlet.com/if0120a/Concalma en-us 2022-01-11 23:16:37 UTC 2022-02-26 22:19:32 UTC hello@padlet.com Client: Concalma if0120a https://padlet.com/if0120a/Concalma/wish/1989306660 Concalma is a Puerto Rican fair trade, locally designed, and manufactured handbag line. Its main focus is to provide customers with durable and quality products. ]]> 2022-01-13 00:18:59 UTC https://padlet.com/if0120a/Concalma/wish/1989306660 shopconcalma.com if0120a https://padlet.com/if0120a/Concalma/wish/1989311282 2022-01-13 00:24:21 UTC https://padlet.com/if0120a/Concalma/wish/1989311282 Objectives if0120a https://padlet.com/if0120a/Concalma/wish/1989320167 1. Build brand awareness specifically in the United States market.
2. Encourage the targeted audience from the US market to buy handbags from the brand.]]> 2022-01-13 00:32:18 UTC https://padlet.com/if0120a/Concalma/wish/1989320167 Channels if0120a https://padlet.com/if0120a/Concalma/wish/1989325640 • Instagram
• Facebook
• TikTok
• Influencers
• Partnerships
• Display
• Search]]> 2022-01-13 00:38:23 UTC https://padlet.com/if0120a/Concalma/wish/1989325640 Audience if0120a https://padlet.com/if0120a/Concalma/wish/1989341456 • US Women
• Ages 22-35
• Dedicated or interested in sustainable and eco-friendly living and fashion.
• Household income: 50K+]]> 2022-01-13 00:53:41 UTC https://padlet.com/if0120a/Concalma/wish/1989341456 Strategy if0120a https://padlet.com/if0120a/Concalma/wish/1989355268 Build brand awareness in the US market using digital channels by emphasizing the brand's principles, range and the quality of the products to make the brand stand out from other competitors. ]]> 2022-01-13 01:06:58 UTC https://padlet.com/if0120a/Concalma/wish/1989355268 Ideas if0120a https://padlet.com/if0120a/Concalma/wish/1989379191 • Have TikTok and Instagram influencers show and talk about the different handbags that the line offers and why they should buy them. Also, make the influencer show the audience how they can style the bags with different outfits.
• Do partnerships with US brands that are known for being eco-friendly and fair trade.
• Use TikTok and IG reels to show behind the scenes of the photoshoots and how the products are made, how to use them, and participate in challenges. 
• Create Facebook and display ads that showcase the different products. 
• Use popular hashtags related to our products, like #fairtrade, #sustainble, #locallymade, on different platforms.]]> 2022-01-13 01:26:27 UTC https://padlet.com/if0120a/Concalma/wish/1989379191