Branding with The Hero's Journey by Megan Carlson https://padlet.com/megcarlson/herosjourney5670 Molly Malone, Owen Kortz, Megan Carlson | INTE 5670 en-us 2022-04-21 22:56:00 UTC 2025-12-12 22:24:51 UTC hello@padlet.com Marcus megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157059127 Marcus is a recent LDT graduate who is hoping to work for the Red Cross designing training videos and tutorials. The Red Cross has recently automated quite a bit of their basic training, such as basic first aid and CPR, and has found it effective in reaching a wider audience. ]]> 2022-04-25 17:49:39 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157059127 Emily megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157064063 Emily is a recently trained therapist who is hoping to build up a clientele of adolescents. She is willing to accept sliding scale payment, and connect with her clients over digital services such as phone calls and texts as well as in person sessions. She holds multiple prestigious degrees and certificates, and is raising two of her own adolescent children successfully. ]]> 2022-04-25 17:51:57 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157064063 Eric megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157067762 Eric is a middle school Social Studies teacher who is trying to fundraise enough money to take all of the students in his eighth grade class on a trip to Washington, D.C.. He has personally partnered with local restaurants to earn a percent of a night’s proceeds, sold chocolate bars, and hosted babysitting nights, and posted about these efforts on his social media, but he still hasn’t made a dent in the overall costs. He’s decided to try a GoFundMe page. ]]> 2022-04-25 17:53:48 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157067762 The Hero megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157070998 Who is the hero in this scenario?

What do they want?

respond in the comments below after discussing in small groups

]]> 2022-04-25 17:55:32 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157070998 The Problem megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157072533 What is the hero's problem?

What is the villain (what is the greatest failure/ fear/ danger possible in this scenario)?

respond in the comments below after discussing in small groups
]]> 2022-04-25 17:56:15 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157072533 The Guide megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157076050 Who is the guide in this situation?

respond in the comments below after discussing in small groups]]> 2022-04-25 17:57:37 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157076050 The Hero megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157076657 Who is the hero in this scenario?

What do they want?

respond in the comments below after discussing in small groups

]]> 2022-04-25 17:57:55 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157076657 The Hero megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157076983 Who is the hero in this scenario?

What do they want?

respond in the comments below after discussing in small groups

]]> 2022-04-25 17:58:06 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157076983 The Problem megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157077377 What is the hero's problem?

What is the villain (what is the greatest failure/ fear/ danger possible in this scenario)?

respond in the comments below after discussing in small groups
]]> 2022-04-25 17:58:19 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157077377 The Problem megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157077784 What is the hero's problem?

What is the villain (what is the greatest failure/ fear/ danger possible in this scenario)?

respond in the comments below after discussing in small groups
]]> 2022-04-25 17:58:32 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157077784 The Guide megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157078040 Who is the guide in this situation?

respond in the comments below after discussing in small groups]]> 2022-04-25 17:58:40 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157078040 The Guide megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157078323 Who is the guide in this situation?

respond in the comments below after discussing in small groups]]> 2022-04-25 17:58:50 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157078323 The one- liner megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157168833 Once you've identified the first few elements of his story, post in the comments a one- liner statement for Marcus using the formula:

The problem I solve is, I solve this problem by, the positive experience that will occur as a result is…]]> 2022-04-25 18:50:18 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157168833 The one- liner megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157169213 Once you've identified the first few elements of her story, post in the comments a one- liner statement for Emily using the formula:

The problem I solve is, I solve this problem by, the positive experience that will occur as a result is…]]> 2022-04-25 18:50:33 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157169213 The one- liner megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157171016 Once you've identified the first few elements of his story, post in the comments a one- liner statement for Eric using the formula:

The problem I solve is, I solve this problem by, the positive experience that will occur as a result is…]]> 2022-04-25 18:51:36 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157171016 What is the story for your own business, organization or learning design? megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157181719 Who is the Hero? 

What is the problem? What is the villain (what is the greatest failure/ fear/ danger possible in this scenario)

How can you position yourself as the guide? 

Feel free to respond in the comments below, or create your own new post in this section.

]]> 2022-04-25 18:58:04 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157181719 Your own one- liner megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2157184869 After reflecting on the elements of your own story, try writing a one- liner to reflect your own mission: 

The problem I solve is, I solve this problem by, the positive experience that will occur as a result is…

You may choose to respond in the comments below, or by creating a new post in this section.]]> 2022-04-25 19:00:10 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2157184869 Reflect & Discuss megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2165317955 Was it easy or difficult to identify the Hero, Guide and Problem in the scenarios or your own story?]]> 2022-04-30 15:14:30 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2165317955 Reflect & Discuss megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2165318392 Was casting yourself as the guide intuitive? Useful? ]]> 2022-04-30 15:15:18 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2165318392 Reflect & Discuss megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2165318979 When you identified the problem, is it the problem that you actually solve, or one that you want to solve? ]]> 2022-04-30 15:16:38 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2165318979 Resources for further exploration megcarlson https://padlet.com/megcarlson/herosjourney5670/wish/2165322679
https://mystorybrand.com/

Building a Story Brand by Donald Miller
]]> 2022-04-30 15:24:02 UTC https://padlet.com/megcarlson/herosjourney5670/wish/2165322679