https://padlet.com/ccoll115/slkvwkdlqdpnnbbn en-us 2023-01-31 22:28:15 UTC 2025-11-02 22:18:12 UTC hello@padlet.com ccoll115 https://padlet.com/ccoll115/slkvwkdlqdpnnbbn/wish/2463757752 Today, you will learn about the Always #LikeAGirl commercial and campaign.]]> 2023-01-31 22:32:43 UTC https://padlet.com/ccoll115/slkvwkdlqdpnnbbn/wish/2463757752 ccoll115 https://padlet.com/ccoll115/slkvwkdlqdpnnbbn/wish/2463762650 The phrase "like a girl" in our (Western, US) culture is used to indicate something being done weakly, poorly, or haphazardly.

It is a sexist insult, rooted in the idea that women are incapable of completing tasks to their maximum potential.]]> 2023-01-31 22:40:15 UTC https://padlet.com/ccoll115/slkvwkdlqdpnnbbn/wish/2463762650 ccoll115 https://padlet.com/ccoll115/slkvwkdlqdpnnbbn/wish/2463765878 Always is a brand that sells menstrual and urinary incontinence products. The majority of its customer base identifies as women.

This commercial appeals to its base by emphasizing how adult women and little boys have been groomed into patriarchy, through acceptance of the phrase "like a girl".
Sellnow defines patriarchy as, "the structuring of society around family units where a male is the authority figure and is responsible for the welfare of his family members and the community."]]> 2023-01-31 22:44:59 UTC https://padlet.com/ccoll115/slkvwkdlqdpnnbbn/wish/2463765878 ccoll115 https://padlet.com/ccoll115/slkvwkdlqdpnnbbn/wish/2463769764 The commercial juxtaposes the thoughts of adults and young boys with those of young, presumably pre-pubescent girls.

This juxtaposition is meant to highlight the difference in ideology of those who have been conditioned into patriarchy and those who have not.]]> 2023-01-31 22:51:41 UTC https://padlet.com/ccoll115/slkvwkdlqdpnnbbn/wish/2463769764 ccoll115 https://padlet.com/ccoll115/slkvwkdlqdpnnbbn/wish/2463771582 The commercial primarily promotes the aims of second-wave feminism.
The commercial seeks to drive home the idea that men and women are equally capable, the core point of second-wave feminism.

Sellnow defines second-wave feminism as, "focus[ing] on the goals of equal rights and opportunities for women and men." ]]> 2023-01-31 22:54:52 UTC https://padlet.com/ccoll115/slkvwkdlqdpnnbbn/wish/2463771582 ccoll115 https://padlet.com/ccoll115/slkvwkdlqdpnnbbn/wish/2463773365 Third-wave feminism is the most recent wave of feminism. Sellnow discusses it as being ,"focus[ing] not only on women’s issues but also on a variety of standpoints. Standpoints are essentially our understanding of the world as shaped by where we are situated within it (our life experiences) based on class, gender, race, sexual identity, and so on."

Based on the goals of third wave feminism, this commercial is found lacking. This commercial focuses solely on the differences in gender expectations, without looking at the intersection of different identities. For example, is the phrase "like a girl" received differently based on the racial or socioeconomic status of those being asked.]]> 2023-01-31 22:57:49 UTC https://padlet.com/ccoll115/slkvwkdlqdpnnbbn/wish/2463773365