Characteristics and Challenges of B2B marketing by Marilou Maderazo https://padlet.com/mmaderazo/sku0g5jz8h5gojdv Unique group of workers en-us 2020-10-18 11:00:19 UTC 2025-03-11 06:56:58 UTC hello@padlet.com multilevel architecture refers to a software engineering which presentation, application processing and data management functions are physically separated. https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990288727 2022-01-13 13:10:25 UTC https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990288727 In information technology, data architecture is composed of models, policies, rules or standards that govern which data is collected, and how it is stored, arranged, integrated, and put to use in data systems and in organizations. https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990289158 2022-01-13 13:10:41 UTC https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990289158 we have three levels of business record, so firstly, the site which refers to the location of the company, the office store, shipping and billing, then moving to the parent company section that refers a unique identifier such the DUNS number and the ABI code, and lastly, the contacts which basically focuses on various types of induvial that have a relationship with the company, such as gate-keeper, and influencers. https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990289630 2022-01-13 13:10:55 UTC https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990289630 https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990290517 2022-01-13 13:11:25 UTC https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990290517 G4 Maryam , Nahla , Layla , Shouq https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990291517
  • Companies tend to gather data by themselves rather than receive or get it from other companies 
  • Data can be gathered, through surveys, interviews,  observations, and records

    • ]]>     2022-01-13 13:11:59 UTC https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990291517     Data hygiene is the process of ensuring that a company has clean data. This means that data is free of errors, consistent and accurate. Cleaning data prevents companies from struggling with the issues caused by dirty data. Data is seen as dirty when there is duplicate information, incomplete or outdated data. so keen attention to data hygiene is particularly important in B2B https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990294422 2022-01-13 13:13:34 UTC https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990294422 Data hygiene is important because... https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990294607 - it prevents data decay 
    - wasting time and resources on on leads that aren't even receiving the messages 
    - inactive users can lead to a higher bounce rate ]]>     2022-01-13 13:13:41 UTC https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990294607     Marketers store two types of data in their database, data of customers and prospects. Customers are who they already interacted with, so they store their information. Prospects are people or companies they want to work with in the future, so they store information about them to use them in the future. https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990295924 2022-01-13 13:14:26 UTC https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990295924 data hygiene is the process of ensuring that a company has clean data bc a lot of employee and business go and come https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990307386 2022-01-13 13:19:56 UTC https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990307386 Examples of prospects:- Foundation Businesses- Strategically Expanding Businesses.- Intensively Developing and Expanding Businesses https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990311191 2022-01-13 13:21:54 UTC https://padlet.com/mmaderazo/sku0g5jz8h5gojdv/wish/1990311191