Oh Polly Final Major Project Appendix by Serina McConway Cook

Appendix 6: The Oh Polly Customer Profile - VAL's Experiencer

serinamcc98 — 2020-08-06 14:44:02 UTC

Appendix 7: Competitors Social Purpose & Values

serinamcc98 — 2020-08-06 14:44:47 UTC

House of CB, Missguided & Pretty Little Thing

Appendix 8: SWOT Analysis of Oh Polly

serinamcc98 — 2020-08-06 14:45:41 UTC

Appendix 9: 'For Girls, By Girls' Tagline/ Podcast

serinamcc98 — 2020-08-06 14:46:19 UTC

Appendix 18: Glossier Pop-up Store Comp Shop

serinamcc98 — 2020-08-08 09:17:01 UTC

Appendix 14: PEST Analysis

serinamcc98 — 2020-08-08 10:26:22 UTC

Appendix 13: The Socially-Aware Foundations of 'Oh Polly'

serinamcc98 — 2020-08-08 12:54:41 UTC

This video was shown in the Primary Research focus group to investigate how brand perception can change amongst Gen Z once they relate a brand to a social purpose.

Appendix 17: The Benefit's & Risks of a pop-up store

serinamcc98 — 2020-08-08 13:11:56 UTC

Appendix 19: The Pop-up Store

serinamcc98 — 2020-08-08 13:50:18 UTC

Personal Shopping details, Colour Theory and CRM Strategy.

Appendix 10: The Value Proposition Canvas

serinamcc98 — 2020-08-08 14:16:42 UTC

Appendix 11: The Fawcett Society Campaigns

serinamcc98 — 2020-08-08 14:43:30 UTC

Appendix 20: TikTok Boom in users since Covid-19

serinamcc98 — 2020-08-08 14:51:00 UTC

Source: Statista. 2020. Tiktok Monthly Active Users UK 2017-2020 | Statista. [online] Available at: [Accessed 30 June 2020].

Appendix 15: 'Oh Polly's' social media following

serinamcc98 — 2020-08-08 14:57:31 UTC

Appendix 12: Recent PR Disasters

serinamcc98 — 2020-08-08 16:01:45 UTC

Appendix 4: Primary Research - Survey Results

serinamcc98 — 2020-08-12 06:04:45 UTC

Results from primary research survey.

Appendix 5: Primary Research - Focus Group Transcript

serinamcc98 — 2020-08-12 06:16:55 UTC

Results from primary research focus group.

Appendix 2: Primary Research - Focus Group Participants Signed Consent Forms

serinamcc98 — 2020-08-12 06:18:05 UTC

Appendix 1: Primary Research - Ethical Clearance Checklist Supervisor Signed Form

serinamcc98 — 2020-08-12 06:20:33 UTC

Appendix 16: 'Oh Polly's' Instagram Engagement

serinamcc98 — 2020-08-12 14:52:19 UTC

The engagement rates were collected from the previous 5 Instagram posts from 'Oh Polly' on 12/08/20

Appendix 21: References

serinamcc98 — 2020-08-12 15:34:44 UTC

Report, Presentation and Moodboard

Appendix 3: Primary Research Questions (Focus Group + Survey)

serinamcc98 — 2020-08-13 06:10:12 UTC