HSS MP Lecture by Debby Wegener https://padlet.com/wegenerdebby/hssJune16 Made with a wish on a star en-us 2016-06-10 00:16:42 UTC 2016-06-10 06:26:49 UTC hello@padlet.com Debby's example from WARC wegenerdebby https://padlet.com/wegenerdebby/hssJune16/wish/114275156
US children's book landscape
Nielsen, April 2015
This report presents data on children's book-buying in the US and offers key takeaways for marketers. 
Quote = "Females are the primary purchasers of children's books".]]> 2016-06-10 00:44:44 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114275156 https://padlet.com/wegenerdebby/hssJune16/wish/114290011 hello]]> 2016-06-10 06:10:01 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290011 https://padlet.com/wegenerdebby/hssJune16/wish/114290039
Child Survival India: No child brides 
Case Studies on Warc, 2015This case study describes a campaign by Indian NGO Child Survival India to raise awareness about the plight of child brides. ]]> 2016-06-10 06:11:02 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290039 Television vs digital: the battle forchildren's (and mums') attention https://padlet.com/wegenerdebby/hssJune16/wish/114290058 Carruthers, January 2016
This event report looks at the changing viewing habits of children as digital devices become commonly used among even the youngest age groups.]]> 2016-06-10 06:11:38 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290058 Advertising or games? Advergames on the internet gaming sites targeting children https://padlet.com/wegenerdebby/hssJune16/wish/114290061 84% of young people aged 8 to 18 have internet access and spend 1.5 hours a day using internet. 95% of these gaming websites contain some type of commercial activity promoting the sale of goods or services.]]> 2016-06-10 06:11:48 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290061 A gamification effect in longitudinal web surveys among children and adolescents https://padlet.com/wegenerdebby/hssJune16/wish/114290064 Aigul Mavletova
The paper measures a gamification effect in longitudinal web surveys among childrenand adolescents 7–15 years old.]]> 2016-06-10 06:11:54 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290064 Missing Children Society Of Canada: World's most valuable check-inCannes Creative Lions, Creative Effectiveness Lions, 2014This case study describes how the Missing Children's Society of Canada (MCSC), a not-for-profit organisation that organises the search and rescue of missing children, developed an alert system that improved rescue rates and encouraged donations.  https://padlet.com/wegenerdebby/hssJune16/wish/114290080 2016-06-10 06:12:11 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290080 Children's well-being in UK, Sweden and Spain: The role of inequality and materialism https://padlet.com/wegenerdebby/hssJune16/wish/114290081 2016-06-10 06:12:12 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290081 Childhood Obesity: Issues and Insights https://padlet.com/wegenerdebby/hssJune16/wish/114290082 INTRODUCTION

The Issue of Childhood Obesity

Childhood obesity is a hot topic which shows no signs of abating. Media messages regarding the ever increasing weight gain of children today and their poor state of nutrition are becoming ever more prevalent – epitomised by the recent TV programme, 'Jamie's School Dinners' documenting his battle against the Turkey Twizzler. The World Health Organisation (WHO) last year described the problem as a ”global epidemic” 1 and certainly their published statistics are disturbing. Over 22 million children under 5 years of age can be described as 'severely overweight' and amongst children of a school age this figure rises to 155 million (2). In the European Union there are 14 million overweight school-age children, of whom 3 million are obese (3). There are approximately one million obese children In the UK who are less than 16 years of age (4).

Yujun, Shi Qin, Haziqah

]]> 2016-06-10 06:12:13 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290082 https://padlet.com/wegenerdebby/hssJune16/wish/114290089 2016-06-10 06:12:21 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290089 https://padlet.com/wegenerdebby/hssJune16/wish/114290092 2016-06-10 06:12:23 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290092 http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=ca814bb1-a735-4c69-8700-a49056a6d81c&q=children+AND+language+acquisition&CID=A11636&PUB=ADMAP  https://padlet.com/wegenerdebby/hssJune16/wish/114290093 2016-06-10 06:12:25 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290093 http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=36605e6d-195f-4117-a581-abe8321a0018&q=child+labour&CID=A107401&PUB=ESOMAR https://padlet.com/wegenerdebby/hssJune16/wish/114290095 2016-06-10 06:12:26 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290095 Adopted Children https://padlet.com/wegenerdebby/hssJune16/wish/114290100

Adopted Children
Encyclopedia of Genetics, Genomics, Proteomics and Informatics
George P. Rédei. Vol. 1. 3rd ed. New York: Springer, 2008. p37. COPYRIGHT 2008 George P. Redei
Sheena, sabrina, Xinyi , Sofia
]]> 2016-06-10 06:12:29 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290100 Effects of violent television programmes on advertising effectiveness among young children: Findings from a field experiment of kindergarten samples in South Korea https://padlet.com/wegenerdebby/hssJune16/wish/114290104
Eunji Cho and Seung-Chul Yoo

This article talks about how children are more drawn to cartoons and television programmes that have higher amounts of violence, rather than those that do not. 

"A recent content analysis of children’s programmes reveals that the TV programmes targeted at those aged 12 and younger contain higher-frequency violent actions and more programming time devoted to violence than those in prime-time hours (Wilson et al. 2002)"]]> 2016-06-10 06:12:32 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290104 Red alert: understanding the demand and supply side of girl child trafficking using a behavioural science approach https://padlet.com/wegenerdebby/hssJune16/wish/114290107 This article identifies the levers for behaviour change that could positively impact both the demand and supply of trafficked girls in India.]]> 2016-06-10 06:12:35 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290107 Marketing to children: understanding media literacy, consumption habits and attitudes to privacy https://padlet.com/wegenerdebby/hssJune16/wish/114290114 2016-06-10 06:12:43 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290114 https://padlet.com/wegenerdebby/hssJune16/wish/114290129 2016-06-10 06:12:59 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290129 Save The Children: Skip Lunch - Save A Life - Advertising Success on a Plate Includes video content Recommended by Warc editors Trends Best Practice Julie Davey, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992 How advertising acted as a catalyst for media attention and public donation for a special campaign by Save the Children to raise funds for the threatened famine in Africa (1991). https://padlet.com/wegenerdebby/hssJune16/wish/114290134 2016-06-10 06:13:04 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290134 Definition of Children https://padlet.com/wegenerdebby/hssJune16/wish/114290135 http://www.dictionary.com/browse/children]]> 2016-06-10 06:13:04 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290135 Definition of Children https://padlet.com/wegenerdebby/hssJune16/wish/114290139 http://www.dictionary.com/brows]]> 2016-06-10 06:13:08 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290139 Children and the internet https://padlet.com/wegenerdebby/hssJune16/wish/114290140 Denise Gardiner and Anne Verrept, Admap, January 2000Children's culture today entails more choice and more power than ever before. The technology explosion has resulted in an environment in which children are surrounded by more TV channels, comics, magazines, cinema screens, telephones, PCs and so on]]> 2016-06-10 06:13:08 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290140 https://padlet.com/wegenerdebby/hssJune16/wish/114290143 2016-06-10 06:13:13 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290143 How Zespri got kids across China to slice 18 billion kiwis https://padlet.com/wegenerdebby/hssJune16/wish/114290155 This case study details how Zespri, the fruit company, overcame the challenge of making kiwi fruit interesting and fun to kids across China.

  • Normally fruit brands target mothers but Zespri realised it would have to create emotional bonds with children to really win the 'fruit war' in China.
  • Zespri worked with Fruit Ninja, a popular game, to launch the game on WeChat, the mobile app.
  • It also advertised on college campuses and created a 14 day challenge with Zespri Kiwi fruit themed rewards.
  • The collaboration was successful as 18 billion Zespri-branded kiwis were sliced and diced in the game and 680,000 kids completed the 14 day challenge just two months.

]]> 2016-06-10 06:13:26 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290155 The Digital World of Children and Young Adolescents - Children's Emotional Engagement with Digital Media https://padlet.com/wegenerdebby/hssJune16/wish/114290167 September, 2011.
This presentation is based on a study led by Dr. Barbie Clarke, Family Kids and Youth, with the support of Andrew Harrison, CEO, The Carphone Warehouse, and Marc Goodchild, Head of Interactive and On-Demand, BBC Children's. 
http://www.warc.com/Content/Documents/A92381_The_Digital_World_of_Children_and_Young_Adolescents_Childrens_Emotional_Engagement_With_Digital_Media.content?PUB=ESOMAR&CID=A92381&ID=7c451fad-22df-4655-ad7f-11609f806b73&q=The+Digital+World+of+Children+and+Young+Adolescents+-+Childrens+Emotional+Engagement+with+Digital+Media&qr=]]> 2016-06-10 06:13:51 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290167 Effects of violent television programmes on advertising effectiveness among youngchildren https://padlet.com/wegenerdebby/hssJune16/wish/114290169 Eunji Cho

University of Wisconsin-Madison

Seung-Chul Yoo

Loyola University, Chicago

]]> 2016-06-10 06:13:52 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290169 Children and the internet https://padlet.com/wegenerdebby/hssJune16/wish/114290207 Denise Gardiner and Anne Verrept, Admap, January 2000Children's culture today entails more choice and more power than ever before. The technology explosion has resulted in an environment in which children are surrounded by more TV channels, comics, magazines, cinema screens, telephones, PCs and so on. 

]]> 2016-06-10 06:14:03 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290207 https://padlet.com/wegenerdebby/hssJune16/wish/114290225 malik saifuk nizam]]> 2016-06-10 06:14:19 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290225 https://padlet.com/wegenerdebby/hssJune16/wish/114290233
Television vs digital: the battle forchildren's (and mums') attention

Brian Carruthers

This event report looks at the changing viewing habits of children as digital devices become commonly used among even the youngest age groups.

  • Research from Sky shows that toddlers are using the full range of devices but television remains the most popular and is the most effective medium for reaching this age group.
  • Toddler viewing mostly takes place with mothers who observe their reactions to advertising and may make purchases on that basis.
  • As children get older, content discovery becomes important and this is facilitated by the choice of device.
  • The on-demand culture also means that children are spending more time online than with the television set.



]]> 2016-06-10 06:14:28 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290233 Television vs digital: the battle for children's (and mums') attention https://padlet.com/wegenerdebby/hssJune16/wish/114290238 The generation of children growing up today are often referred to as digital natives but television continues to play a major role in their lives. That much was evident from a variety of research presented at the MRS Kids and Youth Research Conference held in London in January 2016. There's no doubt, however, that their relationship with the medium is changing.
http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=13f66892-57c8-4497-9257-9a1eb23b93b7&q=children&CID=A106706&PUB=EVENT-REPORTS]]> 2016-06-10 06:14:37 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290238 https://padlet.com/wegenerdebby/hssJune16/wish/114290248
The Lake: Campaign against child sexual abuse 
EACA Care Awards, Winner, 2015This case study demonstrates how the Council of Europe, the 47-nation body regarded as the continent's 'human rights watchdog', used an online video strategy to combat child abuse.]]> 2016-06-10 06:14:48 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290248 Luxottica: The most important story you will ever read to your child The Communications Council, Gold, Australian Effie Awards, 2015This case study explains how OPSM, an Australian opticians chain, used a story book to increase numbers of children's eye tests.  https://padlet.com/wegenerdebby/hssJune16/wish/114290252


]]> 2016-06-10 06:14:53 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290252 US children's book landscapeNielsen, April 2015.This report presents data on children's book-buying in the US and offers key takeaways for marketers. View SummaryThis report presents data on children's book-buying in the US and offers key takeaways for marketers.Females are the primary purchasers of children's books, they over-index in the under 45 age group and Hispanic families are 27% more likely to buy books for their children.Brands such as Minecraft, the video game, and Disney, the entertainment company, are driving growth in the non-fiction category.In-person modes of discovery, such as store placement, book fairs, and partnerships with librarians and teachers, remain critical.Children's books are not being purchased in digital formats to the same extent as all books are, although the gap between the two is shrinking. https://padlet.com/wegenerdebby/hssJune16/wish/114290266 2016-06-10 06:15:06 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290266 As the role of children in society becomes more prominent, their participation in research seems set to increase. In this paper we review whether we are getting the ethics ofchildren’s research right. We show that, since the late 1980s, children have been treated universally as a special case and that they have been accorded their own special set of human rights (UNCRC), which primarily grants them rights to protection and participation. We go on to argue (with practical examples) that the core MRS research principles of well-being, voluntary informed consent and privacy/confidentiality must be applied tochildren with particular caution and care. We note that, as research with children grows and as new techniques are developed, we are presented with fresh challenges for keeping children safe and maintaining their trust. We end by presenting the results of a survey that sought children’s views on being research participants in a quite sensitive piece of research. We found that children are highly appreciative of being consulted about their lives in general and being asked about their feelings. However we also found that some children can be uncomfortable with some of the issues raised and can feel compelled to answer the questions. We conclude that, while we have good industry codes, ethics evolves with shifting social, political and cultural patterns, and we need to keep challenging ourselves to maintain best practice. https://padlet.com/wegenerdebby/hssJune16/wish/114290276 2016-06-10 06:15:19 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290276 Tang: Kid empowerment movement leads to saving the environment Jean Kristle Yu, Warc Prize for Social Strategy, Shortlisted, 2014This case study describes a campaign in the Philippines by Tang, a beverage brand owned by Mondelez, which targeted and aimed to empower children with a recycling drive.  https://padlet.com/wegenerdebby/hssJune16/wish/114290277 2016-06-10 06:15:21 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290277 Unilever: Why bring a child into this world? https://padlet.com/wegenerdebby/hssJune16/wish/114290286 2016-06-10 06:15:27 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290286 Researching children: are we getting it right? A discussion of ethics https://padlet.com/wegenerdebby/hssJune16/wish/114290291 As the role of children in society becomes more prominent, their participation in research seems set to increase. In this paper we review whether we are getting the ethics ofchildren’s research right. We show that, since the late 1980s, children have been treated universally as a special case and that they have been accorded their own special set of human rights (UNCRC), which primarily grants them rights to protection and participation. We go on to argue (with practical examples) that the core MRS research principles of well-being, voluntary informed consent and privacy/confidentiality must be applied tochildren with particular caution and care. We note that, as research with children grows and as new techniques are developed, we are presented with fresh challenges for keeping children safe and maintaining their trust. We end by presenting the results of a survey that sought children’s views on being research participants in a quite sensitive piece of research. We found that children are highly appreciative of being consulted about their lives in general and being asked about their feelings. However we also found that some children can be uncomfortable with some of the issues raised and can feel compelled to answer the questions. We conclude that, while we have good industry codes, ethics evolves with shifting social, political and cultural patterns, and we need to keep challenging ourselves to maintain best practice.]]> 2016-06-10 06:15:34 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290291 Unilever: Why bring a child into this world? https://padlet.com/wegenerdebby/hssJune16/wish/114290305 The research showed that children are key to motivating adults to want to adopt more sustainable lifestyles and a powerful influence on parents to change their behavior.

]]> 2016-06-10 06:15:44 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290305 The impact of event sponsorship on Portuguese children’s brand image and purchase intentions: The moderator effects of product involvement and brand familiarity https://padlet.com/wegenerdebby/hssJune16/wish/114290382 The goal of this study is to understand the influence of event sponsorship on children and their ability to fully understand its persuasive intent. A wide range of research addresses the effects of sponsorship on adults, but not much looks at children. We study the effects of sponsorship on a new target: children between the ages of 7 and 11. We analyse effects on the sponsor’s brand image and on purchase intentions, and study the moderator effects of product involvement and brand familiarity. A structured questionnaire was completed by a sample of 334 children in the defined age range. Findings suggest that sponsorship can influence children’s image of the advertised brand and their purchasing intentions, especially in the case of non-familiar brands. Additionally, our research suggests that sponsorship can affect the purchasing intention for low-involvement products, while brand image is more affected in the case of high-involvement products, contrary to our expectations. Moreover, results show that the majority of childrendo not recognize sponsorship’s persuasive intent, and therefore our research has important managerial implications, highlighting the caution that should be used in the case of sponsoring activities with children.

]]> 2016-06-10 06:17:08 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290382 https://padlet.com/wegenerdebby/hssJune16/wish/114290396 Save The Children: Skip Lunch - Save A Life - Advertising Success on a Plate]]> 2016-06-10 06:17:23 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290396 Researching children: lying, tracking and best practice https://padlet.com/wegenerdebby/hssJune16/wish/114290467 2016-06-10 06:19:21 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290467 Researching children: lying, tracking and best practice https://padlet.com/wegenerdebby/hssJune16/wish/114290474 2016-06-10 06:19:30 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290474 Barb, P. A. (1990, November 1). A Study of 2 X 2 Toddler Story Times at the Westerville Public Library. https://padlet.com/wegenerdebby/hssJune16/wish/114290630 2016-06-10 06:23:26 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290630 The Influence of Gender Difference on the Information-Seeking Behaviors for the Graphical Interface of Children's Digital Library https://padlet.com/wegenerdebby/hssJune16/wish/114290633 Hsieh, T., & Wu, K. (2015). The Influence of Gender Difference on the Information-Seeking Behaviors for the Graphical Interface of Children's Digital Library. Universal Journal Of Educational Research, 3(3), 200-206.]]> 2016-06-10 06:23:31 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290633 https://padlet.com/wegenerdebby/hssJune16/wish/114290634 Liu, D., & Channell, L. (2015). The predominance of literacy activities in urban early childhood education. Universal journal of educational Research, 3(11), 897-905. ]]> 2016-06-10 06:23:32 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290634 Zembat, R., Turasli, N. K., Güven, G., Sezer, T., Aksin, E., Yilmaz, E., & Bayindir, D. (2016). Validity and Reliability of the DeMoulin Self-Concept Developmental Scale for the 36-72 Month Old Children. Journal Of Education And Training Studies, 4(2), 143-158. https://padlet.com/wegenerdebby/hssJune16/wish/114290642 2016-06-10 06:23:36 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290642 https://padlet.com/wegenerdebby/hssJune16/wish/114290643 Liu, D., & Channell, L. (2015). The Predominance of Literacy Activities in Urban Early Childhood Education. Universal Journal Of Educational Research, 3(11), 897-905.]]> 2016-06-10 06:23:36 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290643 MEDLAR, A. (2016). Envisioning a Twenty-First Century Children's Library. Children & Libraries: The Journal Of The Association For Library Service To Children, 14(1), 29-33. https://padlet.com/wegenerdebby/hssJune16/wish/114290648 2016-06-10 06:23:42 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290648 Thomas, J. (2008). Wonderful "Ones". Children & Libraries: The Journal Of The Association For Library Service To Children, 6(1), 23-27. https://padlet.com/wegenerdebby/hssJune16/wish/114290675 2016-06-10 06:24:12 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290675 Ramos, A. M. (2012). Learning to read before you walk: Portuguese libraries for babies and toddlers. IFLA Journal,38(1), 78-85. doi:10.1177/0340035211435396 https://padlet.com/wegenerdebby/hssJune16/wish/114290683 2016-06-10 06:24:23 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290683 MILLS, J. E., ROMEIJN-STOUT, E., CAMPBELL, C., & KOESTER, A. (2015). Results from the Young Children, New Media, and Libraries Survey. Children & Libraries: The Journal Of The Association For Library Service To Children, 13(2), 26-35. https://padlet.com/wegenerdebby/hssJune16/wish/114290747 2016-06-10 06:25:45 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290747 Soni, P., & Singh, R. (2012). Mediation of TV advertising to children. Society and Business Review, 7(3), 244-259. doi:http://dx.doi.org/10.1108/17465681211271323 https://padlet.com/wegenerdebby/hssJune16/wish/114290798 2016-06-10 06:26:49 UTC https://padlet.com/wegenerdebby/hssJune16/wish/114290798