Coke advert 2000s Print advertising

The print uses visual language to communicate sharing through a bottle being exchanged between two hands , this image has no written language so the images message has to be strong and well understood. Where as in TV advertisements there will usually dialogue of some sort in the form of a slogan as well as people handing a bottle of coke to each other which is an easily understood message. Print advertisements need to exploit the use of bright colours and bold eye catching figures in order to attract the viewer and communicate the message , written language is usually used on many prints as it makes the picture better understood as well as putting valuable information in that may not be explainable through use of visuals alone however text cant be used in larger amounts as there is only a select amount of space for the advert. The hands coming together promotes an emotional kind of union which can be related to how coke wants to make us feel towards the product.

Coke radio advert (number 5)

The radio advert uses sound to make its message because it has no other way . So sounds like opening up a can and drinking noises are used to make the audience of the advert thirsty they then think of coke and go to buy the drink as they want the refreshing taste of coke. Although the advert doesn't have any acknowledgement to the product its self therefore if heard it the audience might not understand what drink brand it was for. Where as both of the other formats have other ways of putting across their message as visual communicate is usually easier.

Coke TV advertisement (number 6)

The advert uses a storyline of a 100 year old man travelling across the world to see a relatives new born baby that advert has been created to celebrate the brands 100 year anniversary, it creates an emotion connection between the product and miracles such as child birth this is linked to the idea that coke its self is a miracle just like birth. Although the advert also express an urge to combine good health like the man who has survived to 100 years of age with drinking coke, towards the end of the video it shows everyone in the village playing games together with the bottle caps and celebrating and drinking the product which subconsciously and subliminally makes our brains associate a good time/celebration with the brand. This means that when thinking of a drink to buy we immediately remember that coke makes people happy and have a good time so we buy the product. Advert also promotes a preferred audience response by not offending the anyone and also by making the caste of the advert multi ethnic showing that the brand spreads joy cross nationally. At the end it thanks the audience for 100 years of happiness making us feel emotionally connected to the product as it adds a personal the feeling, doing this directly addressing the audience. This advert uses visual and spoken language to communicate the message.

Overall I believe the most persuasive advert is the print format as it puts the point across simply, its eye catching and unlike the TV advertisement it is quick and therefore there is no chance of losing interest. It uses semiotics of giving and the symbolism of union to create a thought provoking message form the brand therefore allowing us to process the thoughts and opinions we may have which keeps us thinking about it and may cause us to talk about it to another in conversation which therefore spreads the advertisement. Although TV advertisements are see more regularly the actual layout and length of the advert is wrong which causes us to lose and interest and not fully get the point of the advert this has similarities to the miss communication posed by the radio advertisement where there is also a risk that the audience may not understand or infer the message in the way the creators intended.