https://padlet.com/gcornish15/sipbjbwtlzkk Week four individual assignment MKT/435 en-us 2017-01-09 15:27:48 UTC 2026-03-12 01:36:00 UTC hello@padlet.com gcornish15 https://padlet.com/gcornish15/sipbjbwtlzkk/wish/146014630 2017-01-09 15:38:55 UTC https://padlet.com/gcornish15/sipbjbwtlzkk/wish/146014630 gcornish15 https://padlet.com/gcornish15/sipbjbwtlzkk/wish/146015027

Using a well known and respected celebrity to endorse Neutrogena products will help attract newer customers and retain precious ones such as in advertisement 1.

By adding a coupon to the bottom of advertisement 2, Neutrogena is attracting new customers, as well as keeping previous customers interested.

Advertisement 3 is introducing a brand new product to peek the interest of older consumers and new as well.

]]> 2017-01-09 15:39:52 UTC https://padlet.com/gcornish15/sipbjbwtlzkk/wish/146015027 gcornish15 https://padlet.com/gcornish15/sipbjbwtlzkk/wish/146015259

Comparative advertising: comparing Neutrogena products to unnamed competitor products to showcase the products superiority. This will show the consumers that they are getting quality product.

In advertisement 2 there are too many words so that should be shoretened to just hit the important facts about the product and it's key selling points.

The first two advertisements lack any bold color patterns. Nothing makes it stand out in the way advertisment 3 does. Adding a pop of color will attract the attention of the reader.

]]> 2017-01-09 15:40:17 UTC https://padlet.com/gcornish15/sipbjbwtlzkk/wish/146015259 gcornish15 https://padlet.com/gcornish15/sipbjbwtlzkk/wish/146017528 In all three advertisements, Neutrogena communicates the focus of customer satisfaction. By using well know celebrities as endorsers, Neutrogena is painting the image that the average consumer can also use the same products as these celebrities for an affordable price. 
Also the addition of coupons shows that they are rewarding the consumers for being loyal customers and keeping them satisified

]]> 2017-01-09 15:46:42 UTC https://padlet.com/gcornish15/sipbjbwtlzkk/wish/146017528 gcornish15 https://padlet.com/gcornish15/sipbjbwtlzkk/wish/146020712 2017-01-09 15:55:57 UTC https://padlet.com/gcornish15/sipbjbwtlzkk/wish/146020712 gcornish15 https://padlet.com/gcornish15/sipbjbwtlzkk/wish/146020837 2017-01-09 15:56:17 UTC https://padlet.com/gcornish15/sipbjbwtlzkk/wish/146020837 gcornish15 https://padlet.com/gcornish15/sipbjbwtlzkk/wish/146034784
All three advertisements are utilizing postive message framing by disclosing all the benefits there are of using these three products. How would sales be effected if Neutrogena tried negative message framing instead? Showing the consumers what they would be missing if they did not choose these products. Is that something that could draw in more consumers?]]> 2017-01-09 16:33:04 UTC https://padlet.com/gcornish15/sipbjbwtlzkk/wish/146034784