Until last month, Ananas lost 37,96% of their followers on their website (serious decline).

=> To improve the efficiency of the website, it is necessary to take a number of measures such as:

+ Optimize website for mobile devices.

+ Implement marketing campaigns to attract more users.

+ Improve website content to attract users and increase time spent on the website.

=> Competitors: Sneakerdaily, Shooz, Bitis

• Affinity: Sneakerdaily (100%), Shooz (88.27%), Bitis (66.89%)

• Monthly Visits: Sneakerdaily (274.470), Shooz( 17.837), Bitis (391.138)

Traffic: Less than 5,000 visits in the last 3 months, with most of the traffic coming from direct traffic.

Engagement: Low engagement with a short average session duration of 7 minutes and 41 seconds, high bounce rate of 23.88%, and few pages viewed per visit (8.18).

Ranking: High global ranking of #5,724,147, but much lower national ranking of #93,752 in Vietnam and sector ranking of #35,339.

User Experience:

The low engagement metrics suggest a poor user experience.

The high bounce rate indicates that users are leaving the website quickly, likely because they are not finding what they are looking for or the site is not engaging.

The low number of pages viewed per visit suggests that users are not navigating through the site, potentially indicating a poor site structure or lack of engaging content.

Type & Quality of Content:

Limited information is available about the website content. However, the low traffic and engagement suggest that the website may not be offering valuable or engaging content.

The website needs to improve its content quality and offer more engaging content to attract more users and improve user experience..

In terms of responding to reviews, Blue Peach is proactive. They thank customers for positive feedback and address any issues raised in negative reviews promptly and courteously. This approach not only shows their commitment to customer satisfaction but also helps build trust and loyalty among their customers​.

Website Performance

Blue Peach Media: This site performs adequately, featuring a streamlined interface that loads quickly and is responsive across various devices. It offers a well-organized menu, facilitating easy navigation through different sections such as services, work portfolio, team information, and contact details​ (BLUE PEACH)​.

Blue Peach Jewelry on Shopee: This e-commerce platform also performs well, designed to handle high traffic with smooth navigation. It showcases a variety of products efficiently with clear images and descriptions, which enhances user engagement and potentially boosts sales​ (Shopee)​.

User Experience

Blue Peach Media: The user experience is strong, characterized by an engaging design that effectively highlights their video and animation services. The use of visuals and testimonials throughout the site helps in establishing credibility and trust with potential clients. Their emphasis on clear communication and detailed service descriptions makes it easy for users to understand what they offer and how they can benefit from their services​ (BLUE PEACH)​.

Blue Peach Jewelry on Shopee: The user experience on this platform is tailored for online shopping convenience. It provides a straightforward browsing experience with filters and categories that help users find products quickly. The site’s layout is user-friendly, with easy access to customer reviews and ratings, which assist shoppers in making informed decisions​ (Shopee)​.

Type & Quality of Content Published

Blue Peach Media: The content on this site is highly professional and focused on their core competencies in video production and animation. They provide detailed descriptions of their services, case studies, and client testimonials that demonstrate their expertise and successful project outcomes. Their blog or news section, however, seems limited, indicating a potential area for content expansion to engage visitors further​ (BLUE PEACH)​.

Blue Peach Jewelry on Shopee: The content here is primarily product-focused, featuring high-quality images, detailed product descriptions, and specifications. This type of content is crucial for an e-commerce site as it helps in providing necessary information to potential buyers. The inclusion of customer reviews also adds value, offering social proof to support purchasing decisions​ (Shopee)​.

Overall, both websites exhibit strong performance and user experience tailored to their respective audiences. Blue Peach Media excels in presenting their professional services, while Blue Peach Jewelry on Shopee effectively caters to online shoppers with detailed product information and a smooth browsing experience.

Performance in the Last 30 Days

• Followers Lost: -75 (down 23.5%)

• Media Uploads: 14 posts (down 33.3%)

• Following: No change

Follower Growth Chart

• The chart shows slight fluctuations in the number of followers, with some peaks and dips over the months.

• Monthly follower growth ranges from 0 to 2,000, with some spikes.

Media Upload Growth Chart

• The number of media uploads per month is relatively stable, but there was a significant drop around mid-2022.

• The chart shows some months with sharp declines, but it stabilizes afterward.

Type & Quality of Published Content

• The content is primarily images, as indicated by the 481 media uploads.

• However, the quality of content and current engagement rate are quite low, with no interaction from followers.

  
  

Floralpunk's total social media traffic for the period of April to June 2024 is 5,000 visits. The distribution of traffic by platform is as follows:

• Instagram: 55.83%

• YouTube: 24.91%

• Facebook: 19.26%

Performance

It can be seen that Floralpunk is performing well on social media platforms. Their total social media traffic of 5,000 visits is a relatively high number for a small business. Among these, Instagram is the most effective platform for Floralpunk, accounting for 55.83% of traffic. YouTube and Facebook are also effective platforms for Floralpunk, with traffic rates of 24.91% and 19.26%, respectively.

=> Ananas can launch marketing campaigns that target both gender or each gender individually (e.g Women's day, White Valentine,...)

=> The age group 25-34 is the age group with the highest proportion of users, followed by the age group 18-24. This suggests that the brand may be gaining interest among young adults.

• Grade: B

• Total likes (Last 30 days): +196

• Total talking about (Last 30 days): +637

=> The analysis showed social media drives 17,55% of the website's traffic, with Facebook (90,89%) being the top source. YouTube follows at 6,75% and Facebook Messenger at 2,36%.

=> On Facebook, Ananas regularly make posts that target certain subculture groups like rap communities, dancing communities, skateboarding communities, LGBTQ+ groups.... many of which are situated in the Southern region, the main region that Ananas operate in. Based on this, it's recommended to keep focusing on Facebook and reaching out to other (local) communities, preferably in the Northside.

• Positive: customers often praise the stylish design, shoes shape, product durability and reasonable price

• Negative: Others complain about shoe sizes being inconsistent, hard shoes causing foot pain, and not having many physical stores to make it convenient to buy products directly.

Common themes: Product quality (materials made of shoes, does it cause foot pain), customer services, price and size

Source:

https://voz.vn/t/sneaker-thim-nao-di-ananas-roi-vao-cho-em-xin-it-review.241962/

https://motreview.com.vn/review-giay-ananas/

https://yody.vn/post/review-giay-ananas

https://sneakerdaily.vn/review-giay-ananas-track-6/

“Awesome hidden gem”

Awesome store with great variety of accessories!! Perfect to find gifts for friends! The store was...

Reviewed May 23, 2019

“Unique monochrome fashion accessories store”

Floralpunk is a popular local fashion store that sells contemporary bags and shoes and also a large...

• The top 3 most used organic search keywords show that this website is focusing on selling ananas products, especially ananas shoes.

• Branded has a higher rate than non-branded shows that this website has good brand recognition. Despite the high growth rate of keywords (408% and 93%), the low proportions of total search traffic (2-6%) those keywords account for indicates that the “ananas” keyword is overlapped by similar brands. 

• Low non-brand traffic shows that this website has not attracted many new potential customers.

=> Conclusion: Ananas needs to invest more in SEO activities.

• Frequency:

Floralpunk’s email frequency vary based on their marketing calendar, product launches, and promotions.

They likely send emails strategically, avoiding excessive communication to prevent user fatigue.

• Design:

Clean, visually appealing designs consistent with their brand identity.

Monochrome aesthetics and high-quality visuals feature prominently.

Attention to detail and elegance are reflected in their email layouts.

• Content:

Floralpunk’s emails may include:

New product announcements.

Exclusive offers or discounts.

Fashion tips or styling inspiration.

Stories about their brand journey.

Customer testimonials.

Their content aims to inspire women’s fashion and lifestyle while empowering Vietnamese consumers.

However, there are also some critical reviews. Some customers complain about inconsistent sizing, long shipping times, and a few issues with the durability of certain products. The brand seems to generally respond to negative reviews in a professional and empathetic manner, offering to make things right.

Other Review Platforms:
On sites like Trustpilot and Reseller Ratings , Floral Punk maintains a similar 4-4.5 star average rating. Reviewers again praise the brand's unique style, sustainability efforts, and responsive support team. Occasional complaints cite problems with order fulfillment or product quality.

The brand appears to make a concerted effort to address customer concerns across review platforms. Their replies acknowledge issues and offer solutions, demonstrating a commitment to customer satisfaction.

Overall, the Floral Punk brand seems to have built a generally positive reputation, with customers appreciating the brand's creative vision and ethical business practices. The occasional quality or logistics issues are common for a growing label, but the brand's transparent and proactive responses help mitigate concerns.