Marketing Communication Allianz and NRMA by https://padlet.com/ewor0001/sg677kl5mpm5 Discussion en-us 2019-08-13 10:01:53 UTC 2025-11-16 12:24:13 UTC hello@padlet.com https://padlet.com/ewor0001/sg677kl5mpm5/wish/374684993 Only real nibbas will know the ingredients of Gulliver’s Sandwhich]]> 2019-08-15 04:18:44 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374684993 QUESTION 3 Verbal (talking) & musical (instrumental song) encoding https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685291 2019-08-15 04:21:24 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685291 Challenges faced by NRMA https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685364 consumers dont see difference between large insurers and brands truth of experience needed to translate into meaningful propositions

their previous campaign wasn't effectively targeting the target audience]]> 2019-08-15 04:22:08 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685364 Q https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685370 2019-08-15 04:22:12 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685370 Q https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685371 2019-08-15 04:22:12 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685371 Q 3 Why was it effective? https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685373 It was effective bc it was engaging, pictures were strong visual queues, music helped focus attention, the characters/actors were relatable and appeared friendly. ]]> 2019-08-15 04:22:12 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685373 jaison badger https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685378 2019-08-15 04:22:13 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685378 Q ltra0006 https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685399 2019-08-15 04:22:27 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685399 Q.4 ltra0006 https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685405 sales promotion - membership coupons, loyalty benefits
direct marketing - leaving leaflets in mailboxes
personal selling - ]]> 2019-08-15 04:22:27 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685405 Q2: What is the message that is encoded to the audience in the ad? https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685428 Verbal: They wanted to let the audience know that whoever is driving the car, the driver would still be insured. ]]> 2019-08-15 04:22:42 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685428 Donghoon https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685449 2019-08-15 04:22:51 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685449 https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685500 Do you guys ever just wonder what is actually going on in this class tho?]]> 2019-08-15 04:23:36 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685500 https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685514 Lions hype]]> 2019-08-15 04:23:43 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685514 Gwolandula https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685700 2019-08-15 04:25:29 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685700 skrt https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685713 2019-08-15 04:25:37 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685713 Fool’s Gold? https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685894 2019-08-15 04:27:07 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685894 Roses are red https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685917 2019-08-15 04:27:20 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685917 https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685960 @the girl in black
coffee after? ]]> 2019-08-15 04:27:51 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374685960 Q https://padlet.com/ewor0001/sg677kl5mpm5/wish/374686392 2019-08-15 04:31:26 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374686392 Q 3 https://padlet.com/ewor0001/sg677kl5mpm5/wish/374686395 Jingle (musical), "AHHH" sound, Visuals of the people, visuals of the accident, verbal (in a humorous and engaging way)

]]> 2019-08-15 04:31:26 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374686395 i wish girls talked to me https://padlet.com/ewor0001/sg677kl5mpm5/wish/374686514 2019-08-15 04:32:43 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374686514 https://padlet.com/ewor0001/sg677kl5mpm5/wish/374686539 motivation: make the situations more relevant and people can relate to 
opportunity: using repetition so people remember it 


]]> 2019-08-15 04:32:56 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374686539 https://padlet.com/ewor0001/sg677kl5mpm5/wish/374686758 Flex on the haters ]]> 2019-08-15 04:34:51 UTC https://padlet.com/ewor0001/sg677kl5mpm5/wish/374686758