- Product rotation is fast and the latest trends are brought from design tables to stores as quickly as possible. 

 ENVIROMENTAL IMPACT & HUMAN RIGHT VIOLATIONS:

-Synthetic fibers like polyester and nylon are  made of plastic and don’t biodegrade at all
- Cotton requires enormous quantities of water and pesticides in developing countries. It takes a 2,500 liters to make on cotton shirt. 
- worker’s health is constantly being jeopardized through their long hours, lack of resources, exposure to harmful chemicals, and often physical abuse.
-Low wages, child labour