Summer Fridays Tinted Sunscreen by PAIGE SPELLBURG https://padlet.com/paige_spellburg/sffpopqqdwm3g6fd Share your ideas and comment on others! en-us 2025-05-12 00:53:59 UTC 2025-05-12 01:06:34 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/3821161246/8d8492c1ccdb9365ced815f8db42596b/Summer_Fridays_Logo.jpg Research Overview paige_spellburg https://padlet.com/paige_spellburg/sffpopqqdwm3g6fd/wish/3445456910

  • Goal: Understand consumer needs for the new tinted sunscreen

  • Audience: Ages 18–35, skincare enthusiasts

  • Methods:

    • Anonymous poll (50+ responses)



    • ]]>     2025-05-12 01:00:22 UTC https://padlet.com/paige_spellburg/sffpopqqdwm3g6fd/wish/3445456910     Key Findings paige_spellburg https://padlet.com/paige_spellburg/sffpopqqdwm3g6fd/wish/3445458877

  • 73% interested in tinted sunscreen

  • 20% are new to Summer Fridays

  • TikTok is the most preferred platform

  • Top priorities:

    • Cream-based texture

    • Clean ingredients

    • Dermatologist-tested

    • Cruelty-free


    • ]]>     2025-05-12 01:01:37 UTC https://padlet.com/paige_spellburg/sffpopqqdwm3g6fd/wish/3445458877     What Consumers Want paige_spellburg https://padlet.com/paige_spellburg/sffpopqqdwm3g6fd/wish/3445461630

  • Multi-functional products

  • Natural, glowy finish

  • Diverse shade range

  • Real-skin visuals – no retouching


    • ]]>     2025-05-12 01:03:02 UTC https://padlet.com/paige_spellburg/sffpopqqdwm3g6fd/wish/3445461630     Platform and Influencer Strategy paige_spellburg https://padlet.com/paige_spellburg/sffpopqqdwm3g6fd/wish/3445463934

  • Primary channels: Instagram & TikTok

  • Target: Gen Z

  • Tactics:

    • Micro & mid-tier influencer gifting

    • UGC (User-Generated Content)

    • Authentic reviews

    • ]]>     2025-05-12 01:04:20 UTC https://padlet.com/paige_spellburg/sffpopqqdwm3g6fd/wish/3445463934     Launch Messaging paige_spellburg https://padlet.com/paige_spellburg/sffpopqqdwm3g6fd/wish/3445465658

  • Tinted sunscreen = skincare + SPF + coverage

  • Key themes: Clean, glowy, real

  • Visuals: Real people, unedited content

  • Leverage TikTok trends and tutorials


    • ]]>     2025-05-12 01:05:24 UTC https://padlet.com/paige_spellburg/sffpopqqdwm3g6fd/wish/3445465658     Conclusion paige_spellburg https://padlet.com/paige_spellburg/sffpopqqdwm3g6fd/wish/3445467446

    • High market potential among Gen Z

    • Focus on authenticity and TikTok-driven buzz

    • Finalize campaign creative and influencer list

    • Launch planned for [insert month]


    ]]>     2025-05-12 01:06:33 UTC https://padlet.com/paige_spellburg/sffpopqqdwm3g6fd/wish/3445467446