- CHANGE- Tesla Motors can change the production of carbon dioxide. Their cars run using electricity. Burning of fossil fuel causes climate change (Unit1- external environment)

- CULTURE: Tesla maintained a culture of innovation and excellence (Unit 5- Research and Development)

- GLOBALIZATION: Tesla Motors promotes globalization by sharing their innovation to other parts of the world. (Unit 4- Role of Marketing)

- INNOVATION: Tesla Motors made some major innovations (Unit 1- Growth and evolution) (Unit 4- Market Research)

- ETHICS: Tesla's actions improve the company's position due to the positive implications for the company's brand and goodwill. (Unit 5- Production Methods)

- STRATEGY: Tesla offers such a clever and different marketing strategy that give another competitive advantage over the long term compared to other competitors. (Unit 4- Marketing Planning)