Task A2 FLP skills plus by Josie Kelly

2025-07-16 17:33:03 UTC

Lusterland has unique cultural nuances that may influence customer preferences therefore Trimayr needs to redefine what customers want to see in this market as in Dazzland consumers are price sensitive which created the two different segmented markets Trimayr Pop and Sheen

Creating value

2025-07-16 17:33:54 UTC

Focus would shift from mid- and upmarket customers to downmarket since customers in Lusterland are primarily young people looking to be in line with fashion trends rather than celebrities.

2025-07-16 17:34:46 UTC

Lusterland operates in a larger demographic with adults with increased disposable income, it may be worth for Trimayr to operate the Trimayr sheen salons in that location to attract customers who are willing to pay high prices

2025-07-16 17:35:58 UTC

Trimayr needs to review if Lusterland customers value aligns with their

2025-07-16 17:36:03 UTC

Trimayr will need to research to see if they need a price differentiator market in Lusterland because as we can see from Barbaras report, the large demographic in Lusterland have increased disposable income. This shows that there may be more demand for the Trimayr sheen services in comparison to Trimayr pop as they may be more willing to pay higher prices for the quality they receive.

Delivering value

2025-07-16 17:36:09 UTC

Trimayr will operate a chain in a foreign country on top of its existing two national chains. The other aspects such as combining hair styling with shopping for products will likely remain relatively unchanged.

2025-07-16 17:36:35 UTC

Increased marketing spend will be needed to educate new customers about the brand. Some track record will albo be required to establish high quality reputation in a new country.

2025-07-16 17:36:49 UTC

They currently operate in areas that are convenient for their customers, another challenge will be to establish what this will be for the new market, they will need to see what lifestyle the people in Lusterland have and what timings and locations will benefit them the most.

2025-07-16 17:36:52 UTC

Franchise regulations in the new country may prevent Trymair to operate in the same way they currently do

Capturing value

2025-07-16 17:36:59 UTC

having different franchise and employment laws and regulations this could make things easier or more difficult as far as opening up shops for Trimayr depending on these rules and regulations.

2025-07-16 17:37:05 UTC

Supply chain, can our existing

suppliers still supply our products or do we need to source suppliers locally

2025-07-16 17:37:07 UTC

In order to create value, Trimayr works with a number of stakeholders. Trimayr is known for both reputation and quality and operates in both mid-market and upmarket segments. Trimayr would need to ensure that the markets are aligned in the new country.

2025-07-16 17:37:33 UTC

Franchise regulation may differ from Dazzland, which could favour Franchisees in the form of lower royalties, marketing contribution, training provision. All of which could materially impact cash inflows and outflow

2025-07-16 17:37:52 UTC

Even though there's a demand in lusterland,we need to validate the demand by engaging in thorough market research to establish the right pricing strategy because we are used to selling to up-market and midmarkets in dazzland

2025-07-16 17:37:58 UTC

highly growing market which increases the potential for Trimayr to eventually open up the potential to operate franchises in the area once they have entered the market and have settled in. An expansion like this will align with how Trimayr currently captures residual value as they can grow in Lusterland the same was as they do in Dazzland by attractive franchisees into the industry who will then pay monthly royalties.

Capturing value

2025-07-16 17:38:13 UTC

Franchising can remain as the main way of capturing value although Trimayr may opt for initially owning and operating their salons themselves.

Customers are willing to pay premium prices at Trimayr because of it's recognizable name of Trimayr Sheen and Trimayr Pop. It is unknown whether we are known in Lusterland. This highlights the challenge if we need to build a new reputation and whether we can charge the premium prices and if customers are willing to pay higher prices.

2025-07-16 17:38:41 UTC

Triymer would create significant value when deciding to operate in Lusterland, as this will give apprentices a chance to prove themselves

2025-07-16 17:38:54 UTC

2025-07-16 17:39:11 UTC

Lusterland would need to first identify their stakeholders and what they would value. Since it's a hair saloon they'd might need to consider pricing, styles etc.

2025-07-16 17:39:23 UTC

cultural differences may mean that the customers won't be necessarily willing to pay premium prices. market segments should be analized

2025-07-16 17:39:24 UTC

Opportunity to franchise local independent salons and accelerate growth quickly. This will also give access to some local nuances and cultural asepcts

Risk of fluctuations in service quality, establishing franchises in lusterland will require a robust management plan from our franchise management team in terms of monitoring the franchises efficiently

2025-07-16 17:39:31 UTC

Delivering Value

2025-07-16 17:39:56 UTC

Lusterland has a larger demographic of young adults with increased disposable income. The expansion could capture the upper market segment by providing services that would attract more value. The growing interest in fashion and beauty trends are more likely to attract a significant interest in the Trimayr brand as their business model is based on offering value through latest fashion trends

Defining Value

2025-07-16 17:40:03 UTC

Trimayr defines value by offering customers a consistent, professional, and stylish hairdressing experience. It provides services under two brands: Trimayr Sheen for the upmarket segment and Trimayr Pop for the midmarket. Customers receive high-quality haircuts, treatments, and styling supported by professional-grade products that are not available in supermarkets. The value lies in trust, service consistency, and the appeal of a well-known brand.

2025-07-16 17:40:12 UTC

need to know about law and regulations in Lusterland. if the law are different Trimayr will need to adjust to them. Proving more training to their staffs and franchisee

2025-07-16 17:40:30 UTC

Finding talent: Skills may differ significantly requiring larger investment into training or higher wages.

Trimmer will deliver value to its new market / customers by proving the new set of skills that they have and the premium quality that they produce - aligning with the business model and also enhancing the customer turnover and satisfaction

2025-07-16 17:40:51 UTC

Creating Value

2025-07-16 17:41:06 UTC

Trimayr creates value by operating a large network of franchised salons. It ensures quality through the Trimayr Academy, which trains apprentices, hairdressers, and franchise principals. The Hair Technology team helps keep the brand at the forefront of fashion by developing new styles and evaluating haircare products. Standardized salon designs, business support, and performance tracking systems all contribute to strong franchise operations.

Delivering value

2025-07-16 17:41:39 UTC

Trimayr delivers value through its extensive salon network across Dazzland. Customers receive consistent service in professionally designed spaces, using quality products and up-to-date techniques. Salon principals are supported with data reports and feedback to improve operations and customer satisfaction. Marketing and media appearances further enhance the reach and reputation of the brand.

Capturing residual Value

2025-07-16 17:42:00 UTC

Trimayr captures residual value through ongoing royalty payments from franchisees, sales of haircare products, and training fees. Its focus on franchising reduces capital investment since it leases properties and does not own most salons. The strength of the brand allows the company to charge premium prices and expand its network efficiently, ensuring long-term profitability.

Entering the new market in a different country would significantly impact the financial statements in a positive way as the market value will increase from customer services

2025-07-16 17:42:04 UTC

As Triymar is best known also for quality, entering the Lusterland will allow customers from there to experience the quality treatment from Triymar. Fashion icons, models and also celebrities will be also be exposed to the business

2025-07-16 17:44:58 UTC

2025-07-16 17:53:15 UTC

For how they'd deliver the value- as the customers will have a high income so they can put a higher price for their products. As the customers are known to be shopping and get their haircut, they can advise their products at higher luxurious shops. As they are unsure if their original ideas would match the current values, they can open their hair saloons in shopping mails etc to test the waters.

2025-07-16 17:56:41 UTC

In termsof keeping in touch with the business regulations in Lusterland, Trimayr would need to check if there are restrictions covering the leasing of salon premises and how it is treated? . Is there a regulation covering how royalties are calculated i.e. on gross profit and not revenue?

2025-07-16 18:00:38 UTC

Capturing residual value- New country would have different regulations, so they'd need to research the new country that would they can capture the value. Could hire people who know the country and their regulations. Trimayr would need to accept they might take some financial loses as they accustomize themselves to the new country.