A1 Kira Crutcher by Kira Crutcher

Commercial Partnerships Manager

kiracrutcher — 2024-03-27 06:28:56 UTC

As seen by the Sydney FC job description, the Community Partnerships Manager drives revenue growth through cultivating and managing strategic partnerships. Responsibilities include identifying and securing new commercial opportunities, managing existing partnerships to ensure mutual success, and developing innovative activation strategies to maximize value for both the club and its partners. This role requires strong negotiation skills, a deep understanding of the sports industry and its commercial landscape, as well as the ability to build and maintain relationships with key stakeholders.

Continued Attendance and Potential Stakeholders - Limited Suites Available in Remaining 2024 Games

kiracrutcher — 2024-03-27 07:00:27 UTC

Following the 2023 record attendance previously mentioned, a corporate Titans report from 21 March 2024 said that "demand for private suites... is at an all-time high" suggesting continued support, especially for membership and higher packages that often provide more community engagement. As the commercial partnerships manager, I would look to continue promoting these final suites, noting that they are limited, as that can drive people to act and book. Futhermore, I would work on making the experience of these fans as good as possible, so that they may book other games this season, or in the future, to turn them into part of our community, and potentially even stakeholders.

Rugby League Growth Across All Ages and Genders

kiracrutcher — 2024-03-27 07:00:59 UTC

In a NRL article, Colleen Edwards reported significant growth of 35% in rugby participation across Australia, with over 1.6 million individuals involved in rugby league activities in 2022-2023. Female participation was a key factor, increasing by 22%. This growth underscores the sport's profound impact on communities, fostering a sense of belonging, health, and teamwork. Such participation figures are crucial for promoting community engagement and partnership development as they showcase the sport's popularity and reach. For clubs like the Titans, leveraging rugby league's widespread appeal can attract partnerships, enhance community initiatives, and solidify the club's role as a unifying force within its community.

The Future of Rugby May Be Female

kiracrutcher — 2024-03-27 07:01:17 UTC

This Titans news article highlights the success of young players, contributing to a promising future for the team. Key data includes impressive performances by emerging talents and their positive impact on the club's trajectory. Promoting community engagement and partnership development is crucial, especially with increased participation of women in rugby throughout Australia, as stated in the NRL report by Edwards. This inclusivity broadens the fan base, attracts diverse partnerships, and fosters a sense of belonging, making the club more relevant and appealing to a wider audience. Specific partnerships can be made with women specific organizations, and more local female youth teams.

Following Through With Our Purpose - Building Community

kiracrutcher — 2024-03-27 07:11:01 UTC

As stated in our 2030 Roadmap, the Titans are always striving to instill pride in the Gold Coast community, infusing them with inspiration and foster unity through our achievements, both on and off the field. This is essential as it enhances the club's reputation, strengthens relationships with stakeholders, and expands the potential for partnerships, all of which align with the Board's objectives. By uniting the community, we become a more attractive partner, facilitating collaboration even amidst resource constraints and competing teams. This shared sense of pride and unity also fosters loyalty, driving sustained support and commercial success for the Titans.

NRL Community as Power for Change

kiracrutcher — 2024-03-27 09:00:32 UTC

According to the 2021-2022 Social Impact Report the NRL Community has seven marquee programs and projects that address critical societal issues including mental health, cohesion, education, health& wellbeing, inclusion, and more. In collaboation with leading experts across these various fields and the National Government, the NRL delivers best-practice programs that had a SROI ratio of 1:3.50 SROI for participants and the wider community and reached 53,642 participants in 2021. This connects to the Titans purpose noted in the strategic plan of helping communities thrive, and shows tangible, real life impact on the larger scale of the league.

Stakeholders and Their Importance to the Titans

kiracrutcher — 2024-03-27 09:01:14 UTC

Some examples of stakeholders include players, coaches, fans, sponsors, governing bodies, local communities and businesses, schools, non profits, and media. Identifying them involves assessing their influence, interests, and roles in community engagement. Engaging these stakeholders can enrich community involvement through sponsorship, volunteer programs, facility sharing, and grassroots initiatives. When analyzing stakeholders in elite sport systems and policy strittmatter et al found that the quality of policies and decisions are enhanced by engaging these stakeholders. Effective inclusion strategies involve understanding their needs, fostering collaboration, and aligning goals to enhance the sport and team's reach, social impact, and sustainability.

Connecting With Local Youth - NRL and Titans Deliver Roads to Regions Program

kiracrutcher — 2024-03-27 09:05:23 UTC

According to a Titans news release, the program, hosted alongside the NRL in attracted over 3700 participants in Ipswich and. the surrounding areas. This program involved Titans players and staff visiting regional areas, engaging with local communities through workshops, training sessions, and games. Such initiatives are vital for community engagement and partnership development as they foster strong connections between the club and its broader community. By reaching out to regional areas, the Titans strengthen our fan base, build a sense of community, enhance brand visibility, and create opportunities for potential partnerships with local businesses and organizations. The impact these programs has is reflected in the NRL Social Impact Report.

2023 Sees Record Attendance For Titans

kiracrutcher — 2024-03-27 10:34:56 UTC

According to data from AFL Tables, the Titans averaged 19536 fans at their 12 home games in the 2023 season, up 28.66% from the year prior and nearly a 30% increase from the average total across their 18 seasons. According to an article by Adrian Proszenko in the Sydney Morning Herald, this reflects the league average attendance increase of 22.6% with an average of 18,404. Having recorded a higher increase and average attendance than the league as a whole while finishing in 14th, shows promise for potential growth of the Titans fan base in years to come and arguably relates to the blind degree of optimism many sports fans have - one of the unique characteristics of sport.

Works Cited

kiracrutcher — 2024-03-27 10:42:01 UTC

AFLTables “Gold Coast Titans Attendance” 2024 https://afltables.com/rl/crowds/titans.html

Edwards, Colleen “Rugby league celebrates club participation growth across the nation” NRL, 19 April 2023

https://www.nrl.com/news/2023/04/19/rugby-league-celebrates-club-participation-growth-nationally/

Edwards, Colleen “Titans look forward to a bright future after young guns fire” Titans, 24 July 2023, https://www.titans.com.au/news/2023/07/25/titans-look-forward-to-a-bright-future-after-young-guns-fire/

NRL “NRL Community 2021/2022” 2022 https://www.nrl.com/siteassets/community/pdfs/2022-impact-report/08370_nrl_com_report_2022_a4_v9.pdf

Proszenko, Adrian “NRL attendance records tumble as fans flock back to footy” The Sydney Morning Herlad, 2 September 2023 https://www.smh.com.au/sport/nrl/nrl-attendance-records-tumble-as-fans-flock-back-to-footy-20230902-p5e1ib.html

Sydney FC “Community Partnerships Manager” https://sydneyfc.com/commercial-partnerships-manager/

Titans, “Building Titans 2030 Roadmap”

https://www.titans.com.au/contentassets/d90bfed6d0884854943cc643e7353d60/building-titans---2030-roadmap.pdf

Titans, “Over 3700 Participants Take Part in Roads To Regions” 4 Mar 2024 https://www.titans.com.au/news/2024/03/04/over-3700-participants-take-part-in-roads-to-regions/

Titans, “Last suites, move quickly to secure your private hospitality” 21 March 2024 https://www.titans.com.au/news/2024/03/21/last-suites-move-quickly-to-secure-your-private-hospitality/

Titans “Titans Together” https://www.titans.com.au/community/

Titans Together

kiracrutcher — 2024-03-27 10:54:17 UTC

According to the Titans Community webpage, as sports hold great power, the club tries to use their voice "to fuel positive change", with an emphasis on care, inclusion, uniting, and inspiring through actions. Key areas of emphasis are towards indigenous peoples, inclusion especially of local communities through specialized development and participation programs, school programs, and junior Rugby league. Initiatives such as this need to continue to be developed, promoted, and partnered to grow community engagement and expand partnerships for the club.