https://padlet.com/vapelo98/secavwyd73nw The Effects on Population and it's Different Trends en-us 2017-10-23 13:43:36 UTC 2026-01-24 18:52:55 UTC hello@padlet.com vapelo98 https://padlet.com/vapelo98/secavwyd73nw/wish/199567603

“Finding Your Social Media Target Audience.” EClincher, 25 July 2017, eclincher.com/blog/finding-your-social-media-target-audience/.

Key Terms: Appeal, Marketing information system, advertising, unique.

"The first step in creating your social media marketing strategy is to create buyer personas."

Summary: It is important to learn about your users inorder to make the experience about them. Often times, methods such as survays are used to learn more about other users. Look for commenalities and intrests in your specific group and ensure that you have mastered them on your site.

Opinion: In order to be sucessful in any kind of business you need to establish who your market is. This way you can establish a plan of action to stay in business. The idea of analyzing your users and adpting to them is very important and crutial to social media.

Reliablilty: Although it has no specific author the website has   an adress and contact information. This proves that the writer would like to be contacted for further information. In additon, it has validity because it has similar information to other websites.

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“Social Media Fact Sheet.” Pew Research Center: Internet, Science & Tech, 12 Jan. 2017, www.pewinternet.org/fact-sheet/social-media/.

Key Words: Young Adults, demographics, usage, adapting.

"Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves"

Summary:  Although the number of people using social media over the age of 29 has increased over the years, it still remains fairly low in comparison to their biggest target market of people ages 18-29. It is important to analyze who uses each site in order to make the best experience for the people on it. Other graphics include race, ethnicity, and differences in different outlets. This information is studied often by marketers and upgrades or modifications of sites usually revolve around information obtained from users.

Opinion:  Social media marketers should focus on marketing for older people in increase their usage of social media. In a business prospective, it is obvious that making it easier for them to access could increase diversity and population using the sites.

Reliable: Yes because they ensure to state where and how they have created all facts and figures. There are several forms of evidence to show that the writers have done their job. In addition, it is put together by corporate people in social media meaning that they have firsthand experience with the topics.

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Ta, Jenny Q. “What Impact Has Social Media Truly Had On Society.” Business 2 Community, 13 Aug. 2014, www.business2community.com/social-media/impact-social-media-truly-society-0974685#DRTvtSkUoeWI451G.97.

Key Words: Globalization, communication, bandwagon, influential.

Summary: The biggest impact social media has had on society is though globalization. Although this topic is familiar to many, not all truly understand its impact. In politics, people are able to hear and see the opinions of people all across the globe and "join the bandwagon." Business put advertising and builds customer loyalty though the internet. In addition, social media has impacted socialization, and even become a source for bullying.

Opinion: Social media has made it easier to contact people at great lengths, whether it is an informational article, add, or leisure conversation with a friend, it has become an outlet for everyone to use. In all, ideas have become merged and trends become more popular.

Reliable: This business journal article is credible because it has factual information with sources. Additionally, it has article information and content validity.

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Shellabarger, RuthAnne. “Social Media's Impact On Society.” The Odyssey Online, 22 Sept. 2017, www.theodysseyonline.com/social-medias-impact-society

Key Terms: Side effects, negatives, positives, anxiety.

Summary: While social media is mostly looked at as a positive tool to help gather information, it has also had many several negative side effects. The biggest of those side effects being mental and emotional distress.  First, it is linked to strong addictions and dependency leading to anxiety, depression, and even  failure to concentrate. Then there is cyberbullying. After that fall several different side effects including the need to fit in.

Opinion: This article was very truthful to some of the personal problems that people go through every day when scrolling through a social media -page. While it can be a fun time, it can also remind you of the things you do not have.

Reliable: This source is reliable, it has seral sources, an author and contact information. In addition, it seems the author went to great lengths to put the webpage together.

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MaFt.co.uk. “Step-by-Step Guide to Netflix.” New On Netflix UK, uk.newonnetflix.info/stepbystep.

Key Terms: Stream, monthly subscription, package, popular.

Summary: Netflix is a very popular internet website used to stream movies. While streaming may be its most popular option, Netflix offers a variety of packages to fit the user’s needs, wants and ensure the viewer has a good time. The viewer can then, for an affordable price, play as many movies as they wish. The major differences in the packages include the ability to get CD's sent to your home address, and the number of screens you get. Keeping this in mind, Netflix is still very successful.

My opinion: This website was helpful for basic facts and figures. Although it is from the UK, it backs up the claim that Netflix has a huge following and has expanded internationally. In addition, knowing the story of Netflix helps guide my theory that social media could succeed with pricing. Netflix started in a market where there were already plenty of movie sites and venues available. As long as you find a niche businesses can often be successful.

Reliable: The website gave plenty of factual information that I know from both being a Netflix user and the Netflix website itself. Despite the weird format, the content is valid and very informational.

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Wang, Christine. “Netflix Posts Its Biggest-Ever Quarterly Subscriber Growth, Stock Surges 8%.” CNBC, CNBC, 19 Jan. 2017, www.cnbc.com/2017/01/18/netflix-fourth-quarter-2016-earnings.html.

Key Terms: Earnings, boost, subscribers, growth. 

Summary: Netflix is growing immensely over the years and showing a spike in growth through 2016. Netflix is doing everything in its power to stay on top of every other movie streaming website. They try to introduce new movies and deals as much as they can. This has shown to be successful because they have grown both internally and internationally by great numbers. Netflix has a verity of different categories in order to successfully satisfy all of its market.

Opinion: It is interesting to see how despite the announcement in increased price changes Netflix has their users hooked and takes every advantage they can. As long as you have a good niche, companies can be successful.

Reliable: This is a news source and is thus reliable. In additional it has factual information and sources.

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Madden, Mary. “Older Adults and Social Media.” Pew Research Center: Internet, Science & Tech, 26 Aug. 2010, www.pewinternet.org/2010/08/27/older-adults-and-social-media/.

Key Terms: Growth, engagement, participates, research.

Summary: Overall, social media is dominated by a younger population of teens and young adults. For this reason, many different social media outlets have tried to engage people outside of this group, sometimes being somewhat successful. The biggest thing that social media outlets enjoy doing is sending out a call of action. Inviting them to join the site. In addition, surveys and personalization have been attempted.

Opinion: While there are various different attempts, I do not think this has ever been a focus because a specific target market is easier to work with. However, I believe that expanding the product could bring those companies more profit and power. In other words, if they want to keep a concentrated market, they could do a whole different spin off of a website. For instance Facebook could focus on the market they currently focus on and make a separate site just for those in older age categories.

Reliable: Yes, it is reliable site because the research was completed by an experienced professional. The website also has a contact page to reinforce the fact that all the information is reliable.

 

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MPS, Anita Kamiel RN. “A Hot Trend: The Internet, Social Media & The Elderly.” The Huffington Post, TheHuffingtonPost.com, 7 Mar. 2016, www.huffingtonpost.com/anita-kamiel-rn-mps/older-people-social-media_b_9191178.html.

Key Terms: Social Media, elderly, trend, increase, promotions, personalization.

Summary: Big social media outlets like Facebook and Twitter have taken it upon themselves to expand to this large area of the population. Where there are many successes there are also several failures. It seems they have been able to attract the attention of the older population. Unfortunately, it does not seem they have been able to establish much loyalty and keep old people as customers.

Opinion: In order to ensure loyalty, you have to ensure you understand the person so you meet all their needs. Further research on trends and likes of people of your new target age will help this section.

Reliable: This is a blog on Huff post. This could potential not be the best source because of the format that it is in. On the other hand, it has several key things that show its content validity. 

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“The Impact of Technology on Your Social Media.” Digital Solutions, 5 Jan. 2017, ds6.net/the-impact-of-technology-on-your-social-media/.

Key terms: Cause, usage, increase, ease, communication.

Summary: Technology is rapidly improving and expanding. As technology continues to grow, social media goes "hand in hand". With technology like phones and portable laptops, it has made it easy to access social media on the go, wherever you go. In other words, as new phones with a nicer cameras come out, more users being to post pictures. Technology is the physical aspect needed for the communication in social media to occur. As time goes on, we are expected to have different skill of technology and social media/ networking.

Opinions: I agree, when I got my first iPhone I was excited because I could check Instagram on the go. Now, whenever I am bored I can just pop out my phone and look though my social media cites. Technology definitely aids social media.

Reliability:  This website has valid content but also seems to be very informally written. There is no author or contact information listed and for this reason it is not the highest reliability but it is still reliable.

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Influence of Technology on Social Media.” Your Business, yourbusiness.azcentral.com/influence-technology-social-media-15702.html.

Key Terms: Influence, negative, necessary, growth.

Summary: Technology is essential for social media to occur. This can be a good thing because many of the potential social media users have access to technology. The downfalls of realizing on technology for social media include if technology is out of reach in anyway. For instance if someone goes to an exotic island where they do not have many computers. In addition, another downfall is if the internet is down, not only does the computer lose some of its usage but the social media outlet suffers too. Business insiders seek ways to improve social media by using technology and by having set plans on how they will pay and promote. 

Opinion: It is interesting to think that technology could set someone back. Like everything else on this earth, technology is not perfect and requires many things in order to work. If technology is down, so is social media. While some people may think that we are too reliant on technology, I believe that a tool technology is a tool that serves a great purpose. Over the years technology has improved and a majority of its glitches have been resolved. In other words, it would be wasteful not to use a valuable resource in everyday life.

Reliable: Yes, this article is written by a professional business person analyzing the events that occur in today's society. Using his knowledge and analysis, he compiled a list of things that stood out and made them available to the public to read.

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Spangler, Todd. “Netflix Raises U.S. Subscription Prices for New and Existing Customers.” Variety, 6 Oct. 2017, variety.com/2017/digital/news/netflix-raises-us-streaming-prices-1202581394/.

Key Terms: Packages, stock, increase, profit.

Summary: Netflix has serval different packages meant to please a variety of different viewers. Some packages include DVD delivery via mail and more screens. It is shown that every package is used over a million times every day. Keeping this in mind, when Netflix prices increased by a dollar, people were so hooked it did not matter. In the grand scheme of things a dollar does not seem like too much. For a business, a dollar increase brings more than millions of dollars in revenue. 

Opinion: Keeping all viewers entertained is a good quality Netflix has. Its viewers are loyal. Another thing is that there are few alternative options for the same price. For this reason they can afford to increase prices. I feel that other companies could do this too if needed.

Reliable: There is all kinds of author information and contact information.

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Murphy, Joe. “Chart: Compare the Average Age in Each U.S. State, 2005-2014.” The Denver Post, The Denver Post, 23 May 2016, www.denverpost.com/2015/10/08/chart-compare-the-average-age-in-each-u-s-state-2005-2014/.

Summary: This is an article written by The Denver Post is of information gathered through surveys and census. Having little text, the webpage was a massive chart showing the mean age in each state at different years. When comparing any two years, it is evident that the population is getting older overall. In other words, the population is greying. Marketers need to tackle this into account for future investments and profit.

Opinion: Social media usually focuses on a specific target market and loses out on a large range of potential users. With a greying population it is essential to learn to market to older age groups and modify to make sites user friendly.

Reliable: It is a very reliable source. I was able to find the author, information about the author, dates of publication, souses and more. It is evident that the author is experienced on the topic.

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• Cakebread, Caroline. “One Chart Shows Why Shareholders Are so Happy about Netflix's Price Increase.” Business Insider, Business Insider, 6 Oct. 2017, www.businessinsider.com/netflix-has-raised-prices-before-without-losing-subscribers-chart-2017-10.
• Key Terms: Increase, revenue, domestic streaming revenue, price.
• Summary: Having a short explanation, this article talks about Netflix's success despite their three time price increase. It is interesting to note that there is a point in which customers are willing to pay for a service. It appears that Netflix has doe their research by staying very diverse and knowing exactly how to increase prices and charge.
• Opinion: I think that charging for social media usage can be very feasible if a method like that of Netflix is used. Unlimited usage at a small price. Once the audience is hooked, small price increases can be performed. 
• Reliable: Overall, the source seems very reliable because the information is compiled in a very neat fashion. In addition, there is an author and website information.

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Hendricks, Drew. “Complete History of Social Media: Then And Now.” Small Business Trends, 6 May 2013, smallbiztrends.com/2013/05/the-complete-history-of-social-media-infographic.html.

Key terms: Communication, evolution, technology, history.

Summary: Communication has evolved greatly though the years. At first it was mainly symbols and drawing pictures to get ideas across. As time went on, technology got more and more advanced and thus, communication has changed a vast amount along with it. People can access others from the other side of the globe in just a few seconds. The first social media site was also a lot different. They started as chatting sites and slowly moved to be what they are today.

Opinion: The change in social media overtime is a good thing. People are inventing ways to make life simpler and more efficient. Not using technology would be wasting valuable tools.

Reliable: This source is very reliable because the website is backed up by business professionals. In additional all souses are quoted and it is valid.

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 “Number of Social Media Users Worldwide 2010-2021.” Statista, www.statista.com/statistics/278414/number-of-worldwide-social-network-users/.

Key Words: Increasing, billions, worldwide, communicate.

Summary: Worldwide social media usage is increasing over the years and is becoming more accessible to all. Social media is so popular that "social networking is one of the most popular online activities with high user engagement rates and expanding mobile possibilities." In the United States specifically more than 81% of people have social media profiles thus, showing how widespread and important it has become.

Opinion: Social media is used by almost everyone I know. In other words, I find it harder to find someone who does not use social media than someone who does. I agree with this article and it's statistics about social media's growing usage.

Reliable: Yes, this site is reliable because it has various different sources and forms of contact. The use of a graph and visuals also helped convey the information.

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