A foundational understanding of marketing

Principles , strategies, and best practices practices .

2.0 MARKETING ENVIROMENT

3.0 CONSUMER AND BUSINESS MARKET

4.0 MARKET SEGMENTATION , TARGETING AND POSITIONING

5.0 PRODUCTS

6.0 PRICING

7.0 MARKETING CHANNEL

8.0 INTEGRATED MARKETING COMMUNICATION

2. Final examination (FE) - 40 %

3.Quiz - 5%

4.Test - 15%

5.Case study -10%

6.Presentation - 30 %

~ Quiz (Topic 1)

0.5 hours tutorial

WEEK 3

~ 4 hours lecture

WEEK 4

~ 3.5 hours lecture

~ 0.5 hour Tutorial

WEEK 5-6

~ Case study (Topic 4)

1 hour

WEEK 7-8

~ 6 hours lecture

~ 2 hours tutorial

WEEK 9-10

~ Test (Topic 4,5&6)

1 hour

WEEK 11-12

~ 5 hours lecture

~ 3 hours tutorial

Week 13-14

~ Presentation (Topic 5,8)

0.5 hours