Tutorial 2 by https://padlet.com/tusharagarwalmca/sd25f6q5wrqydvhj Sony Corporation Market Research en-us 2020-12-08 07:06:31 UTC 2020-12-10 10:02:53 UTC hello@padlet.com 1. Identify the type of research you would conduct. tusharagarwalmca https://padlet.com/tusharagarwalmca/sd25f6q5wrqydvhj/wish/997150549 a) Qualitative research is a method that collects data using conversational methods. Participants are asked open-ended questions. The responses collected are essentially non-numerical. This method not only helps a researcher understand what participants think but also why they think in a particular way.
b) Quantitative methods deal with numbers and measurable forms. It uses a systematic way of investigating events or data. It is used to answer questions in terms of justifying relationships with measurable variables to either explain, predict, or control a phenomenon.]]> 2020-12-08 07:07:49 UTC https://padlet.com/tusharagarwalmca/sd25f6q5wrqydvhj/wish/997150549 2. What sample size would be suitable for this research project? tusharagarwalmca https://padlet.com/tusharagarwalmca/sd25f6q5wrqydvhj/wish/997152700 50
100
1000]]> 2020-12-08 07:08:54 UTC https://padlet.com/tusharagarwalmca/sd25f6q5wrqydvhj/wish/997152700 3. Explain the research methods you would use in your research. tusharagarwalmca https://padlet.com/tusharagarwalmca/sd25f6q5wrqydvhj/wish/997153263 1. PRIMARY: is collected first-hand for this project or study
• Will be current and relevant 
• Degree of accuracy will be known
• Methods: surveys, observation, experiments, focus groups, in-depth interviews
2. SECONDARY: has been collected previously for another purpose
• May not be recent or relevant 
• May be inaccurate
• Sources: government, industry bodies, net, reports, previous studies
]]> 2020-12-08 07:09:11 UTC https://padlet.com/tusharagarwalmca/sd25f6q5wrqydvhj/wish/997153263 4. Describe the sampling techniques you would use. tusharagarwalmca https://padlet.com/tusharagarwalmca/sd25f6q5wrqydvhj/wish/997153549 1. Probability sampling: Probability sampling is a sampling technique where a researcher sets a selection of a few criteria and chooses members of a population randomly. All the members have an equal opportunity to be a part of the sample with this selection parameter.
2. Non-probability sampling: In non-probability sampling, the researcher chooses members for research at random. This sampling method is not a fixed or predefined selection process. This makes it difficult for all elements of a population to have equal opportunities to be included in a sample.]]> 2020-12-08 07:09:20 UTC https://padlet.com/tusharagarwalmca/sd25f6q5wrqydvhj/wish/997153549 You have been asked by Sony Corporation to submit a market research proposal to determine the music preferences of 18 to 22-year-olds. You need to prepare a proposal which should outline your approach to the study. Answer the following questions in your proposal: tusharagarwalmca https://padlet.com/tusharagarwalmca/sd25f6q5wrqydvhj/wish/1005049506 2020-12-10 05:27:53 UTC https://padlet.com/tusharagarwalmca/sd25f6q5wrqydvhj/wish/1005049506