Digital Business and Marketing Technologies by Irene Garcia https://padlet.com/iregarcia/scgg01j1pz6a SeminarThursday11group3 en-us 2017-02-13 14:58:17 UTC 2017-02-22 16:13:42 UTC hello@padlet.com Mobile Commerce and Applications https://padlet.com/iregarcia/scgg01j1pz6a/wish/154268015
Used in Advertising 

Tesco - Scan as you should 

RBS, Just Eat, Uber - mobile devices integrated into the process - 24/7 

Benefits - saves all your data, easier/encourages repeat purchase, 24/7, costs less, convenience for customers. apps have good interface (can use anywhere on any device), rewards (customer loyalty i.e. Starbucks stars, Boots app, Debenhams) 

Limitations - cost of creation/monitoring, security/ethics/privacy ("the privacy effect"), storage on phones, reliability 




]]> 2017-02-16 11:28:49 UTC https://padlet.com/iregarcia/scgg01j1pz6a/wish/154268015 Virtual Reality https://padlet.com/iregarcia/scgg01j1pz6a/wish/154268829 vitryal reality offers retailers opportunity to tranform how consumers shop.

virtual reality is used in the field of marketing to create a differential advantage from competitors in terms of a customers shopping experience. it allows customers to experience a shopping environment far beyond what is capable through traditional in-store methods. 

ikea: transport shoppers into virtual kitchens where they can inspect individual elements such as drawers, floors, worktops etc. 
Audi: take customer around the car to help create a vision of how the physical will look. Also allows for virtual driving test to help customer experience what the car is like to drive.

benefits: can eliminate customer pain points and create a differentiated, personalized customer experience. 
customers can have an in-store experience without the interuptions of physically being in the store
Negatives: Virtual Reality is expensive at the moment so only well established retailers can afford it, The technology is lagging as virtual reality is still in its early stages, graphics are low resolution which can ruin immersion for the customer. ]]> 2017-02-16 11:35:27 UTC https://padlet.com/iregarcia/scgg01j1pz6a/wish/154268829 Social Media https://padlet.com/iregarcia/scgg01j1pz6a/wish/154292089
The definition of social media is: "websites that allow users to create and share content, or to participate in social networking"

Social media is utilised by Marketers in both collecting data, (whether that be on consumers or products / trends etc.) or in promoting themselves, their product and developing a coherent brand image for their company.

Brands such as Topshop, Paddy Power and Tesco all have active social media sites, allowing them to promote new products, interact with consumers and gain key information relative to social buzz to help them influence the dynamic and relativity of their business and core brand image.
Pro's: 
Cheap 

Instant access to vast groups of people across all sectors 

Gives a more informal, personified company /brand image in many cases

Con's:
Very sensitive to transparency, i.e. if a company were to make a statement that was perhaps offensive, they open themselves up to backlash and widespread abuse

Difficult to keep the business formal and professional while maintaining frequent posts
]]> 2017-02-16 13:31:55 UTC https://padlet.com/iregarcia/scgg01j1pz6a/wish/154292089 Mobile Technology (Extra info) sandy_mackenzie https://padlet.com/iregarcia/scgg01j1pz6a/wish/155497116 PROS 
Integration of QR codes and rewards schemes- gives incentive to customers and increased loyalty 

Makes you highly visible to consumers as consumers spend a lot of time on their phones 

Allows all information to be in one place- I.e news, actual service and service information (good for consumer) 

Helps to build brand- create brand through interface design and build a good image- brand is tech savvy and forward thinking


CONS
Needs to be updated constantly to keep up with software developments and updates on mobile devices. Also applies to different screen sizes I.e iphone and iPad 


 
]]> 2017-02-22 16:12:28 UTC https://padlet.com/iregarcia/scgg01j1pz6a/wish/155497116