BRANDING & DESIGN PRINCIPLES by Sabrina Bisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz Research en-us 2021-10-19 17:50:53 UTC 2023-02-10 11:38:47 UTC hello@padlet.com https://padlet.net/icons/png/1f4da.png Brand New - Brand New - Wally Olins Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1828063015 Corporate Social Responsibility (CSR)
Charities and NGOs

AUTHENTICITY 

Brands are emphasising heritage. But are they real? Where do they produce and manufacture, is it so authentic or is it emphasised by brand identity and messaging? 

"Why are they so successful? Because they are authentic, or they seem to be. There doesn’t appear to be any kind of barrier between us, the consumers, and the people who bring us the stuff. They grew it, or they caught it in the sea, or they reared it and butchered it, and now they stand behind a stall selling it. We know where it comes from, or we think we do. Authenticity means provenance. It not only tastes good but it gives us a feeling of well-being. We are doing the right thing, both for ourselves and for the planet.

“ The more the world goes global, the more we prize the local and the authentic” 

Is it just a trend? 
Case study: difference between Kellogg’s FMCG fast moving consumer goods 

Quality of an authentic brand: 
Simple/ austere / understated. 

The packaging silently screams authenticity and provenance

Authenticity is not a movement; it’s not like Occupy. It’s not anti-capitalist. It’s not antianything, and it doesn’t dominate our lives. It’s one strand of several. It’s for things that, in our hearts, we know are right – such as moderation and honesty. No group is behind it, but millions of individuals are driving it. It’s a manifestation of the spirit of our times. And, somehow, we are all beginning to be influenced by it. At last, ‘authenticity’ is beginning to have a significant impact on product brands and branding. Many big organizations are beginning to recognize the feeling for it all around them and they understand that they have to come to terms with it. Or, as a trendy young marketer I know put it: ‘Authenticity is the new thing. Now we have to learn how to fake it.’ Of course, authenticity directly relates to, and is a manifestation of, the sustainability movement. Give or take a bit, some people in some places – an increasing number – are concerned about the major environmental issues. Is global warming a reality? Are we busily destroying our own environment? Are we ruining the planet for our children and grandchildren and their children? The influence of this kind of thinking –

Olins, Wally. Wally Olins. Brand New : The Shape of Brands to Come, Thames & Hudson, Limited, 2014.
]]> 2021-10-19 17:53:12 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1828063015 WASTE / PACKAGING Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1830062265 2021-10-20 11:44:10 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1830062265 Where the recycling goes? Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1830063593 2021-10-20 11:44:52 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1830063593 UK DUMPS PLASTIC WASTE TO OTHER COUNTRIES Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1830107841 The UK is a major contributor to the world’s plastic crisis, generating more plastic waste per person than any other country except the USA. Our recycling system is already overwhelmed by plastic waste. Now our waste is overwhelming other countries’ recycling systems too, causing serious harm to their citizens and environment, particularly in India, Indonesia and Malaysia.

(source Greenpeace)

Action needed:

Most importantly, the UK needs to drastically cut the amount of plastic produced in the first place. Reducing single-use plastic by 50% would not only allow the UK to end waste exports, but would also mean less plastic going into incineration and landfill. The government must mandate a 50% reduction in single-use plastic by 2025 – and supermarkets and major brands must deliver it.

FACTS

- UK is the second in the world generating plastic waste per person. (science Advances, 2020)

-Grocery retail sector is one of the major contributor of global plastic crisis. Because they are highly dependent on PACKAGING, design to single use and thrown away.

- In 2018 the UK generated and estimated 5.2 million tonnes of plastic waste.

- analysis by Greenpeace and the Environmental Investigation Agency (EIA) found that the top 10 UK supermarkets actually increased their plastic footprints by 1.2% between 2017 and 2019, from 886,000 tonnes to nearly 897,000 tonnes.

- LESS THAN 10% OF HOUSEHOLD PLASTIC PACKAGING GETS RECYCLED IN THE UK, The British Plastics Federation (BPF) estimates that 46% of the UK’s plastic waste is incinerated, 19% is exported and 17% goes to landfill. Yet the government and companies continue to emphasise recycling as the way to deal with plastic waste.

- 2.3 to 2.4 million tonnes of plastic packaging every year, largely from households. RECOUP, an industry body established to promote recycling, indicates that the UK recycles just 230,000 tonnes of household plastic packaging waste each year.

- THE ENVIRONMENT AGENCY’S NATIONAL PACKAGING WASTE DATABASE SHOWS THAT IN 2020, 688,000 TONNES OF PLASTIC PACKAGING WASTE WERE EXPORTED FROM THE UK [Where? Turkey (209,642 tonnes – 39%), Malaysia (65,000 tonnes – 12%) and Poland (38,000 tonnes – 7%)]

- burning plastic waste poses a serious threat to people's health

- Plastic waste affects sealife, Greenpeace tested fish in Turkish waters and found out that almost half contained MICROPLASTICS.





]]> 2021-10-20 12:07:40 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1830107841 D&AD 2019 - THE BLACK SUPERMARKET Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1830747108 Client: Carrefour 

A few year ago I participated to the famous creative festival D&Ad. This French project got my attention in therms of challenging the unlawful laws that are currently existing within the food market. THEY MADE IT on the 19th 2018 (The French General Assembly on Food.
 
Carrefour launched the Black Supermarket, a campaign that defies the law to change the law.
Illegal BlackSupermarkets were created in Carrefour’s stores nationally to sell illegal varieties of cereals, vegetables, and fruits. 
We asked people to join the cause by buying the illegal products in our stores and by signing our petition on Change.org to change the law. 
Print, outdoor, web films and our instore BlackSupermarket installations revealed the absurdity of the law, and turned our illegal producers into national heroes. 

SOURCE: 
Primary research and article below: 
https://creativepool.com/sarah-lemarie/projects/black-supermarket-for-carrefour]]> 2021-10-20 15:17:53 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1830747108 Once upon a time in the supermarkets Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1831026748 Interview to my Grandpa Francesco: 
"Before the 60s plastic didn't exist, the bulk supermarket had different products wrapped up in paper. The products were differentiated by coloured paper: brown for meat, blue for pasta, etc. There were well designed containers for biscuits that we use to keep as container for other things. 
There weren't too many brands and the food was local and tastier. 
Although, it wasn't so hygienic, food was touched by human hands." 




]]> 2021-10-20 16:43:10 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1831026748 WHAT'S THE REAL PRICE OF GETTING RID OF PLASTIC PACKAGING? Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1831078399 More than 78 million tonnes of plastic packaging is produced worldwide every year by an industry worth nearly $198 billion.

About eight million metric tonnes of plastic are thrown into the ocean annually, according to data cited by Earth Day Network


Many of the companies attempting to tackle the amount of plastic waste generated by their products admit it will eat into their profits. Coca-Cola, for example, produces 38,250 tonnes of plastic packaging in the UK each year and estimates indicate it sells more than 110 billion single-use plastic bottles globally.

Coca-Cola says these efforts will increase costs.

The Pacific island nation Vanuatu became the first in the world to ban single use plastic bags, straws and polystyrene food containers!!

Several major supermarkets, including multinationals Tesco and Walmart, have already promised to reduce the amount of plastic packaging they sell their products in. Alongside Coca-Cola, drinks manufacturers Pepsi, food and cleaning multinational Unilever, food producer Nestle and cosmetics company L’Oreal have also pledged to ensure all their packaging is either reusable, recyclable or compostable by 2025. There is the probability that will make the goods we buy more expensive.

Fifty years ago, before the plastics revolution had gathered pace, most drinks were sold in glass bottles. Today almost all soft drink bottles are made from a tough plastic material called polyethylene terephthalate, or PET.

While the cost of producing bottles can vary depending on the raw material and energy prices at the time, it is generally not that much more expensive to produce a glass bottle versus one made from PET – about $0.01 more, according to some analysis. Transporting produce in glass bottles, costs start to rise.

A 330ml plastic soft drink bottle contains around 18 grams of material while a glass bottle can weigh between 190g and 250g.Transporting drinks in the heavier containers requires 40% more energy, producing more polluting carbon dioxide as they do and increasing transport costs by up to five times per bottle.

One report estimated environmental costs would be five times higher if the soft drinks industry used alternative packaging like glass, tin or aluminium instead of plastic

Food costs are going to increase – there can be no doubt about that,” says Dick Searle, chief executive of the British Packaging Federation

“I think people underestimate the benefits of plastics in reducing food waste,” says Anthony Ryan, professor of chemistry and director of The Grantham Centre for Sustainable Futures at the University of Sheffield.

The shrink wrap used on cucumbers for instance, can more than double the length of time the vegetable can last, allowing it to be kept for up to 15 days in the fridge and cutting food waste in half.
]]> 2021-10-20 17:00:46 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1831078399 Futerra / Change-makers cards Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1842162991 Webinar about single use plastic. 

In the "imagine better series" creatives from the Japanese company Cow and Pepsi&Co talked us through their work and mission on single use plastic packaging. 

What I gained from it: 
- lower resources and lower emissions 
- needs to fit easily within people's lifestyles
- offer a good value 
- ReTHINK : innovation 
- EDUCATING: simple message, right information, make it easy and desirable to use the product.


ALL FACTORS INTO ACCOUNT: 
- life cycle of the packaging and alternatives 
(evaluating different types of materials) 
- carbon footprint 
- recyclability 
- functionality 
- hygiene 
- food safety 
- Consumer: usability / acceptability / desirability 
- no leakage / no petroleum-based plastic 


]]> 2021-10-25 15:46:06 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1842162991 FUTERRA / The imagine better series Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1842503041 In this post-covid online conference, creatives from Cow and Pepsi&Co talk about  how to tackle single-use plastic packaging and the approaches that are using in their company.

ALL FACTORS INTO ACCOUNT

- lifecycle of materials
- offer good value
- carbon footprint
- recyclability
- lower resources / lower emissions
- functionality
- Hygene
- food safety

CONSUMER BEHAVIOURS

- usability
- fits easily within people's lifestyles 
- acceptability 
- desirability 
- convenience/ value 
- EDUCATING: right information, easy messaging: easy to use + REINFORCE THGE MESSAGE THROUGH DIFFERENT CHANNELS 




]]> 2021-10-25 17:32:26 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1842503041 POC packaging / Felix Pöttinger Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1842550002 The designer created a sustainable alternative to plastic food packaging using washed-up seagrass.

The dried seagrass fibre is bound together using a cellulose-based extract from the plant. Once mixed, the seagrass is pressed into a metal mould and baked until completely dry.

POC packaging as part of his Design Products masters, claims the material is not only completely biodegradable but has antibacterial properties that help keep dry food fresh. 

"It's a natural waste material, and past research showed that it is highly resistant against mould," the designer told Dezeen. "I'm only using the dead seagrass fibres that appear on the beaches of the Mediterranean coast, so there is no industrial harvesting process to harm the population of the seagrass or any living being."

He continues testing it to ensure the material can meet EU food packaging regulations.

Source: 
https://www.dezeen.com/2017/03/30/felix-pöttinger-biodegradable-poc-packaging-seagrass-design/



]]> 2021-10-25 17:48:16 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1842550002 Plastics Pacs Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1842579249 Is an organisation that aims to reduce the impact on our planet of plastic waste.

"Plastic packaging plays an important role in protecting goods as they move through the economy and importantly in reducing food waste and its climate impact. However, the current plastics system is failing. Our throwaway culture has led to increasing levels of plastic waste in our natural environment."


]]> 2021-10-25 17:58:22 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1842579249 Plastic report / WRAP Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1842580290
  • I’m worried that my recycling just isn’t worth it.
  • Is recycling just an excuse to carry on producing more plastic?
  • What about bio-plastics, biodegradable and compostable plastics?
  • Why can’t we replace plastic
    with other materials such as glass or paper?
  • Why can’t we just ban all plastic packaging?
  • What can I do to reduce plastic pollution?
  • What are the types of plastic and what are they used for?
  • Why reuse and refill plastics?

    • ]]>     2021-10-25 17:58:45 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1842580290     RECUP / Germany Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1862138100 German startup offers a simpler way to recycle your coffee cup aim to replace disposable cups and bowl. 

    It wasn’t initially part of the plan, but part of their latest idea is to expand towards the to-go food products as well, and they seek to do this with the REBOWL. The REBOWL was introduced last year and is aimed at the market for take-away dishes.

    How does it work? 
     
    Coffee shops have the reusable cups/ which you can get giving one euro deposit, that would return back when you bring the cup in one of the business joining the initiative.  
    https://www.youtube.com/watch?v=NHoUqD7b5rg
    ]]>     2021-11-02 16:04:24 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1862138100     Samsung / out side the box Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1862156888 2021-11-02 16:10:27 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1862156888 Insightful video of the recycling system in the US Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1865148869 2021-11-03 15:58:21 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1865148869 Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1880814730 2021-11-10 09:37:11 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1880814730 Sustainable Clubbing Sabrinabisi https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1881307800 2021-11-10 13:51:10 UTC https://padlet.com/Sabrinabisi/sbsendzfp29exuyz/wish/1881307800