Productos Carmelo by fabricio pambi

Product

fabriciopambi — 2024-08-06 03:21:07 UTC

Segmentation

fabriciopambi — 2024-08-06 03:22:59 UTC

Our target market includes people looking for healthy snack options, mainly in the age range of 18 to 45 years. We focus on health-conscious consumers, athletes and families.

Positioning map

fabriciopambi — 2024-08-06 03:28:14 UTC

We position our Panela and Peanut snacks as a premium and healthy option within the snack market. We compete in quality and nutritional benefits.

Distribution Strategy

fabriciopambi — 2024-08-06 03:29:49 UTC

We use a mixed distribution strategy, which includes direct sales through our online store, presence in natural and healthy product stores, and alliances with supermarkets and specialty stores.

Price Strategy

fabriciopambi — 2024-08-06 03:32:02 UTC

We adopt a value-based pricing strategy, where the price reflects the superior quality and nutritional benefits of the product. The retail price is $3.50 per 100-gram package.

Promotion Strategy

fabriciopambi — 2024-08-06 03:33:05 UTC

Our promotional strategy includes social media campaigns, point-of-sale promotions, in-store tastings and participation in healthy food fairs.

Advertising

fabriciopambi — 2024-08-06 03:34:55 UTC

We use digital advertising through Google Ads and Facebook Ads to reach our target audience through a recognition campaign with an investment of $150 per month for each platform. We also collaborate with influencers in the field of healthy eating.

Promotion

fabriciopambi — 2024-08-06 03:36:45 UTC

We offer discounts and promotional packages during specific seasons, such as new product launches, holidays and special events.