1. Nama Syarikat / Name of the Company:

Axiata Group Berhad

2. Latar Belakang Syarikat / Company Background:

Axiata, formerly known as Telekom Malaysia International, was established in 1992. It is now one of Asia’s leading telecommunications groups, operating in several countries including Malaysia, Indonesia, Sri Lanka, Bangladesh, Cambodia, and Nepal. Axiata provides digital telco services, digital businesses, and infrastructure services, focusing on enterprise solutions, digital financial services, and digital advertising.

3. Produk atau Servis yang Ditawarkan / Products or Services Offered:

Axiata offers a wide range of services, including mobile network services, digital financial services, enterprise business solutions, and infrastructure services. Its subsidiaries include well-known mobile service providers such as CelcomDigi in Malaysia, XL Axiata in Indonesia, and Ncell in Nepal.

4. Misi Korporat / Corporate Mission:

Axiata aims to advance Asia by empowering its customers with digital solutions and contributing to the socio-economic growth of the region.

5. Visi Korporat / Corporate Vision:

Axiata strives to be the leading digital telco and infrastructure company in Asia, committed to innovation and sustainable growth.

6. Logo & Warna Korporat / Corporate Logo & Colors:

The Axiata logo features a colorful geometric symbol, representing the company’s dynamic and diverse presence in the digital landscape. Its primary colors include shades of blue and yellow, reflecting trust and energy.

7. Falsafah dan Budaya Korporat / Corporate Philosophy and Culture:

Axiata fosters a culture of innovation, integrity, and collaboration, aiming to create value for its stakeholders through technological advancements and responsible business practices.

8. Ahli-Ahli Lembaga Pengarah dan Jemaah Pengurusan / Board of Directors and Management Team:

Key figures include Vivek Sood (Group Chief Financial Officer), Anthony Rodrigo (Group Chief Information Officer), and Asri Hassan Sabri (Group Chief Corporate Officer). The Board of Directors is composed of industry experts leading Axiata’s strategic direction.

9. Struktur Korporat menurut subsidiari & segmen perniagaan / Corporate Structure by Subsidiaries & Business Segments:

Axiata operates through several subsidiaries in telecommunications, including CelcomDigi in Malaysia, XL Axiata in Indonesia, Robi in Bangladesh, and Smart Axiata in Cambodia. It also manages digital infrastructure through its subsidiary, edotco, and digital financial services through Boost.

1.0 PROFIL SYARIKAT/ COMPANY PROFILE – Any (1) Board Listed Company

a)Nama syarikat / Name of your company

b)Latar Belakang Syarikat / Company Backgrounds

c)Produk atau servis yang ditawarkan / Your product or service

d)Misi Korporat / Corporate Mission

e)Visi Korporat / Vision

f)Logo & Warna Korporat / Corporates Logo & color

g)Falsafah dan Budaya Korporat / The company Philosophy

h)Ahli-Ahli Lembaga Pengarah dan Jemaah Pengurusan / Boards of

Director and management

i)Struktur Korporat menurut subsidiari & segmen perniagaan / Company

Structure / Organization chart

2.0 ANALISIS DALAMAN/ INTERNAL ANALYSIS

Identification of Strengths and Weaknesses from all functions in the

organization including Vision & Mission, structure, culture, policy & ethics.

a)List 10 Strengths of your organization with the explanation.

b)List 10 Weaknesses of your organization with the explanation.

c)Develop IFE with explanation.

3.0 ANALISIS LUARAN/ EXTERNAL ANALYSIS

Identification of Opportunities and Threats from PESTEL Analysis and

Porter’s 5 Forces:

a)List 10 Opportunities of your organization with the explanation.

b)List 10 Threats of your organization with the explanation.

c)Develop EFE with explanation.

d)Develop a Competitive Profile Matrix (CPM) with the explanation.

4.0 ANALISIS & PEMBANGUNAN STRATEGI / Strategy Analysis &

Development

a)SWOT Matrix

- Recommend suitable strategies for your company with

justification.

b)SPACE Matrix

- Recommend suitable strategies for your company with

justification.

c)QSPM Matrix

- Select the best & suitable strategies for your company with

justification.

5.0 PENILAIAN STRATEGI / Strategy Evaluation &Monitoring

• Strategy – Evaluation Framework & Balanced Scorecard.

6.0 PENUTUP / KESIMPULAN/ Conclusion

1) 1a - 1c (Atif)

2) 1d - 1g (Amirul)

3) 1h - 1i (Yani)

1) 2a (Amirul)

2) 2b (Yani)

3) 2c (Atif)

1) 3a (Yani)

2) 3b (Atif)

3) 3c (Amirul)

1) 3d (Atif)

2) 5 (Amirul)

3) 6 (Yani)

1) 4a (Yani)

2) 4b (Atif)

3) 4c (Amirul)

6. Corporate Logo & Colours:

The Axiata logo features a colourful geometric symbol, representing the company’s dynamic and diverse presence in the digital landscape. Its primary colours include shades of blue and yellow, reflecting trust and energy.