https://padlet.com/ajadeja/galaxy_group4 Made with an open mind en-us 2017-12-12 08:33:03 UTC 2025-10-27 14:55:27 UTC hello@padlet.com https://padlet.com/ajadeja/galaxy_group4/wish/215670098 2017-12-13 04:45:46 UTC https://padlet.com/ajadeja/galaxy_group4/wish/215670098 https://padlet.com/ajadeja/galaxy_group4/wish/215670215 2017-12-13 04:47:23 UTC https://padlet.com/ajadeja/galaxy_group4/wish/215670215 https://padlet.com/ajadeja/galaxy_group4/wish/215670748 Intertextuality is used in the advert through the use of a song that Audrey Hepburn sang in a movie that she starred in (Breakfast at Tiffany's) in 1961 called 'Moon River'. The song creates a sense of nostalgia for older viewers as it reminds them of Hepburn's glory as an actress back in the day.
The setting is in Italy and looks similar to the setting of 'Roman Holiday' - a movie that she starred in in 1953. The look alike in the Galaxy advert is wearing a dress that looks almost exactly like the one Hepburn wears in the black and white film.]]> 2017-12-13 04:53:53 UTC https://padlet.com/ajadeja/galaxy_group4/wish/215670748 https://padlet.com/ajadeja/galaxy_group4/wish/215671853 Stereotypes are used in an interesting way in the advert. In the beginning, both genders are fitting their stereotypical roles - the girl is in trouble and the boy rescues her. However, the advert takes an unexpected turn when the girl orders the boy to drive her and sits behind him, as if he's a chauffeur. This goes against the gender roles as women were seemed to be reliant on men and that they were in charge; the fact that she sits behind him, relaxing and eating chocolate, tells us that she's in control, not him. ]]> 2017-12-13 05:05:41 UTC https://padlet.com/ajadeja/galaxy_group4/wish/215671853 https://padlet.com/ajadeja/galaxy_group4/wish/215672557 The target audience is older women. This is due to the older generation knowing more about Audrey Hepburn, therefore the wave of nostalgia would affect them the most.
Furthermore, Hepburn starred in mostly romantic comedies, something that women are stereotyped to enjoy more. The setting of a romanticised Italy further supports this.]]> 2017-12-13 05:15:38 UTC https://padlet.com/ajadeja/galaxy_group4/wish/215672557 https://padlet.com/ajadeja/galaxy_group4/wish/215673105 The song in the advert is 'Moon River'. It was originally performed by Audrey Hepburn in the 1961 movie Breakfast at Tiffany's, winning an Academy Award for Best Original Song. The song also won the 1962 Grammy Awards for Record of the Year and Song of the Year.]]> 2017-12-13 05:24:01 UTC https://padlet.com/ajadeja/galaxy_group4/wish/215673105 https://padlet.com/ajadeja/galaxy_group4/wish/215673432 The advert was film on the Amalfi Coast in the village of Cetara on Via Marina]]> 2017-12-13 05:29:44 UTC https://padlet.com/ajadeja/galaxy_group4/wish/215673432 https://padlet.com/ajadeja/galaxy_group4/wish/215673459 The car she gets into is a 1954 Mercedes-Benz 300 – 300 Adenauer Cabriolet, interestingly its a right hand drive model, but with Italian plates. The 300 Adenauer Cabriolet was a symbol of status at its time.]]> 2017-12-13 05:30:00 UTC https://padlet.com/ajadeja/galaxy_group4/wish/215673459