Vocab Menu by Judaea Coakley

AIDA Model

judaeacoakley — 2024-02-26 04:47:47 UTC

Attention, Interest, Desire (or, in some variations, Decision) and Action.

Promotional Mix

judaeacoakley — 2024-02-26 04:47:47 UTC

a combination of different marketing communication tools or tactics that a company uses to promote its products or services

Advertising

judaeacoakley — 2024-02-26 04:47:47 UTC

the activity or profession of producing advertisements for commercial products or services.

Public Relations Strategies

judaeacoakley — 2024-02-26 04:47:47 UTC

a comprehensive plan designed to manage, shape, and maintain the public perception and image of an individual, organization,

Sales Promotions

judaeacoakley — 2024-02-26 04:47:47 UTC

a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a product, servi

Integrated Marketing Communications

judaeacoakley — 2024-02-26 04:47:47 UTC

a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time

Personal Selling

judaeacoakley — 2024-04-09 13:42:07 UTC

a sales representative meets with a potential client for the purpose of transacting a sale.

Publicity

judaeacoakley — 2024-04-09 13:42:36 UTC

notice or attention given to someone or something by the media

Visual Merchandising

judaeacoakley — 2024-05-08 00:20:13 UTC

a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer