Research Methods Analysis (Qualitative, Qualitative) by https://padlet.com/demirang9141/s7omcw2t0ztp Unit 2 1.1 L.O en-us 2018-09-21 08:33:24 UTC 2018-11-07 10:01:32 UTC hello@padlet.com What is Quantitative research? demirang9141 https://padlet.com/demirang9141/s7omcw2t0ztp/wish/284266084 Quantitative research is a way of collecting and analysing data obtained from different sources. this includes numerical data and statistical data. This is then used to study the attitudes, opinions and stats.

This can be related to media studies as the research could be how the stats are incorporated, for example how many people have seen a movie and also peoples opinions, which can then help with further research and then the researcher can then think about why it has got so many view and why it has got the critics it has received. and the stats including money made from the movie.

]]> 2018-09-21 08:45:22 UTC https://padlet.com/demirang9141/s7omcw2t0ztp/wish/284266084 What is Qualitative Research? demirang9141 https://padlet.com/demirang9141/s7omcw2t0ztp/wish/284273747 Qualitative research is a scientific method of observation to gather non-numerical data. It is used to gain an understanding of underlying reasons, opinions, and motivations.

This can be related to media studies as it could be the research and study of people opinions, for example why is it that this movie was receiving certain critics, which then helps the researcher see in the movie what was wrong and why people have given those opinions. furthermore qualitative research is also the motivations, therefore in media studies this can be what motivates people to go watch the movie, what has the film makers done to encourage people to go make this film and ways they have done it.]]> 2018-09-21 09:13:18 UTC https://padlet.com/demirang9141/s7omcw2t0ztp/wish/284273747 What are some examples of Quantitative research? demirang9141 https://padlet.com/demirang9141/s7omcw2t0ztp/wish/284282643  
There are four main quantitative research methods which are:

A Descriptive Design seeks to describe the current status of a variable or phenomenon. The researcher does not begin with a hypothesis, but typically develops one after the data is collected. Data collection is mostly observational in nature.

A Correlational Design explores the relationship between variables using statistical analyses. However, it does not look for cause and effect and therefore, is also mostly observational in terms of data collection.

A Quasi-Experimental Design (often referred to as Causal-Comparative) seeks to establish a cause-effect relationship between two or more variables. The researcher does not assign groups and does not manipulate the independent variable. Control groups are identified and exposed to the variable. Results are compared with results from groups not exposed to the variable.

Experimental Designs, often called true experimentation, use the scientific method to establish cause-effect relationship among a group of variables in a research study. Researchers make an effort to control for all variables except the one being manipulated (the independent variable). The effects of the independent variable on the dependent variable are collected and analysed for a relationship.
https://cirt.gcu.edu/research/developmentresources/research_ready/quantresearch/approaches

]]> 2018-09-21 09:48:10 UTC https://padlet.com/demirang9141/s7omcw2t0ztp/wish/284282643 What are some examples of Qualitative research? demirang9141 https://padlet.com/demirang9141/s7omcw2t0ztp/wish/284291591 One example of a qualitative research is Focus groups, which involve multiple participants discussing an issue. This can be used to help a media studies student as it helps them interact with the future audience in what they are into and what they dislike in movies which then helps the student know what to include in his movie to make a good movie.

Another example is Secondary data, including diaries, written accounts of past events, and company reports. This can help a media studies student as it means that they can look at companies pervious work and see why it was so successful and take tips to help them with their own production, which information like this can be gathered from company reports and ratings.

Another example is through an interview. Media students can interview actors which will help them as they can ask them for acting tips that will help their movie  look more realistic.]]> 2018-09-21 10:25:44 UTC https://padlet.com/demirang9141/s7omcw2t0ztp/wish/284291591 What are their pros and cons of each method? (Qualitative) demirang9141 https://padlet.com/demirang9141/s7omcw2t0ztp/wish/301390766 Qualitative: Pros

Qualitative research allows one to explore topics in more depth and detail than quantitative research. Also, qualitative research is often less expensive than quantitative research, because you don’t need to recruit as many participants or use extensive methods. Another pro of qualitative research is that it offers flexibility as far as locations and timing because you don’t need to interview a large number of people at once.


Qualitative: Cons

One major disadvantage of qualitative research is that it cannot quantify how many of your audience answer one way or another. This makes it extremely difficult to create any type of solid statistic. Another con is that you cannot generalize your findings. As opposed to quantitative surveys, qualitative research does not allow you to use your findings as a basis for a broader audience or the public in general.
https://classroom.synonym.com/pros-cons-qualitative-quantitative-research-8179604.html

]]> 2018-11-07 09:52:48 UTC https://padlet.com/demirang9141/s7omcw2t0ztp/wish/301390766 What are their pros and cons of each method?(Quantitative) demirang9141 https://padlet.com/demirang9141/s7omcw2t0ztp/wish/301392388 Quantitative: Pros

One of the pros to quantitative research involves the fast speed that data can be collected. This data can also be analysed fairly quickly. In addition, using statistically valid random samples, a survey can quickly be generalized to the entire population. Another advantage involves the planning process for programs and messages. With the reliable, repeatable information that quantitative surveys can provide, a trusted set of statistics can give confidence when making future plans. Quantitative research can also be anonymous, which is useful when dealing with sensitive topics. Another major pro of quantitative research is that it allows you to generalize your findings beyond the participant group.


Quantitative: Cons

One con of quantitative research is the limited ability to probe answers. Also, people who are willing to respond may share characteristics that don’t apply to the audience as a whole, creating a potential bias in the study. In addition, quantitative research experiments can be costly

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