Nike Presentation by https://padlet.com/19067811/s7mzx5ey1vbrdo8z 4 Josh en-us 2021-01-29 12:36:31 UTC 2021-01-29 13:02:12 UTC hello@padlet.com Culture target: Chinese 19059612 https://padlet.com/19067811/s7mzx5ey1vbrdo8z/wish/1140364661 Targeting young people 16-20
Promoting stylish, creative lifestyle
Focusing on collectivism while also identifying individual styles]]> 2021-01-29 12:42:23 UTC https://padlet.com/19067811/s7mzx5ey1vbrdo8z/wish/1140364661 Ad medium 19059612 https://padlet.com/19067811/s7mzx5ey1vbrdo8z/wish/1140370643 Video campaign ad for the platform billibilli.com - equivalent to YouTube

Variation of short videos for TikTok & Twitch]]> 2021-01-29 12:44:47 UTC https://padlet.com/19067811/s7mzx5ey1vbrdo8z/wish/1140370643 Consumer values 19059612 https://padlet.com/19067811/s7mzx5ey1vbrdo8z/wish/1140397702 "Post-90s feel it is important to be fashionable and express an individual style."

"There is also praise for their creativity, boldness and openness – still much needed qualities in Chinas booming economy."

http://www.digital-development-debates.org/issue-11-youth--lifestyle--chinas-post-90-generation.html]]> 2021-01-29 12:55:12 UTC https://padlet.com/19067811/s7mzx5ey1vbrdo8z/wish/1140397702