https://padlet.com/lydia_robinson/s7clxrekffb5 Question 2 en-us 2018-04-26 09:16:57 UTC 2023-02-20 16:50:57 UTC hello@padlet.com lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/255560276 2018-04-26 09:38:02 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/255560276 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/255561831 2018-04-26 09:45:53 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/255561831 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/255929162 This is my Magazine advert, digipak and a screenshot from my  music video, I took a screenshot from a point which I think shows the links between the products best. The main thing is there style. The colours they are wearing I think would be something consistent within this particular album as this would increase the recognisability of their brand image. I have also tried to create consistency through the magazine and digipak so that it is easily recognisable as the 'Optimistic Vagabonds' while also trying to keep conventional to the iconography of Indie-Pop]]> 2018-04-27 08:33:57 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/255929162 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/255932389 Brand Image is 'the general impression of a product held by real or potential consumers'. It is important to create a brand image because it makes whatever you are trying to present or sell more recognisable which would possible make them more memorable. This cold possibly help the success of artists in the music industry because it is a massive industry and brand image is another way (as well as their music) in which they can try and stand out. Having a consistent brand image allows an artist to have synergy across their products]]> 2018-04-27 08:49:50 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/255932389 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259544624 2018-05-10 08:31:46 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259544624 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259548539 Something which I think is a big part in linking all the three products together is the colours. 
The conventional iconography of Indie-Pop bright and bold colours so this is something I wanted to show. We make our band members have a particular colour which they were going to be fully dressed up in. The colours we chose were blue, yellow, red and orange. This we made our artists' image and it is what they are seen wearing in all of our products. This I think creates characters for them and gives each member of the band more individuality. ]]> 2018-05-10 08:58:27 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259548539 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259552023 2018-05-10 09:21:50 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259552023 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259552114 This red is also a colour I used to create constancy throughout the magazine advert and the digipak using this as the primary colour with other colours around and on top. The reason I chose this colour was because I felt red is a very bold colour and also that it would look effective up against the colours of the peoples.]]> 2018-05-10 09:22:19 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259552114 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259553326 2018-05-10 09:30:13 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259553326 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259554507 Another way in which my magazine advert and my digipak link together is through the font used. I have used two different fonts in both of them. The part in a different font is their band name 'Optimistic Vagabonds'. 
This is conventional of music artists as it acts as a logo for that band and is another recognisable part of their brand image. 
I used a different font for the album name 'Weird Spaces' but I also kept this consistent across both products and overtime I wrote it. This gives the album an image which can be identifiable.

]]> 2018-05-10 09:38:27 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259554507 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259555759 2018-05-10 09:47:59 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259555759 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259556011 2018-05-10 09:49:26 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259556011 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259556141 2018-05-10 09:50:09 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259556141 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259556444 2018-05-10 09:51:54 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259556444 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259563628 The band is the main focus in all the products. In thematic video there is only one other person who is not in the band and they are presented separately and the band is more of a group. They are also shown lip syncing the song. Then for the magazine poster is clear representation of them. I used a less edited image for the magazine as I feel it represents the artists in the band more. Where as for the digital you can't see them quite as much but I feel this works as the high editing and fun, serial feel represents the music that would be on the album.]]> 2018-05-10 10:39:13 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259563628 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259564675 I think that the way I have linked my products and the combination of them all together will help to 'sell' the song / album to my target audience which is 16-25 years olds because it has the consistency of fun and also I think that a lot of people the age of my target audience would be interested in the style they present as well as the music because at that 'coming of age' age many people are trying to discover their own unique style and are also a bit more experimental. I think the artistic style within Indie-Pop which I have attempted to replicate will appeal to them and they would be interested in having a digital which contains 'art' and ideas.

My target audience would fit into Young and Rubicam's category of reformers and explorers as they want to go against the grain, be a bit rebellious and break free from childhood and rules and restrictions and they also want to explore new versions of themselves and the things out of the mainstream and ordinary which is something Indie-Pop offers. 
I think my products will appeal as they offer youthfulness, fun and excitement 
and also something unusual and out of the ordinary.

]]> 2018-05-10 10:47:24 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259564675 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259571429 These are examples of Mika's album and posters. You can see the clear links through his position and the overall style, he does however, there are differences. This difference is important as it adds individuality to each of the products and not everything is the same.
From doing research on various music artists' products that mine is quite conventional as it is unusual and quirky, like many other Indie-Pop but it is still unique.]]> 2018-05-10 11:32:03 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259571429 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259572881 2018-05-10 11:39:44 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259572881 lydia_robinson https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259573014 2018-05-10 11:40:24 UTC https://padlet.com/lydia_robinson/s7clxrekffb5/wish/259573014