For example, the market of the Tesla company is the Electric Vehicle Industry

To illustrate:

If performance < expectation → dissatisfaction;
If performance = expectation → satisfaction;
If performance > expectation → delight.

It is the answer to the question "If I am your customer, why should I buy your product or service instead of choosing any other alternative?"

For instance, 4Ps, which is product-centric, is the most widely known framework

Production: tells what to produce, in what quantity, and with what features.

Finance: decides budgets based on marketing strategies.

Human Resources: hires people with customer-centric skills.

R&D: develops new products based on market insights.

tion. It represent how a business designs, prices, distributes, and communicates its offerings to satisfy customer needs effectively.

Marketing can be influenced by other business functions when decisions are controlled by finance, operations, or production departments, such as: the impact of finance may impede marketing activities by focusing mainly on cost control and profit targets. Operations may prioritize production efficiency, forcing marketing to sell what the company can produce instead of what customers want. As a result, marketing loses its targeted customers and becomes less effective in meeting market needs.

-Because:

+Finance often exerts the most control over marketing decisions because it is the gatekeeper of the budget for anything, including marketing

+Operations dominates marketing by deciding what can actually be produced, delivered, and serviced.

• Production limits what marketing can promise — if production can’t make a feature, marketing can’t advertise it.

• Finance controls the marketing budget, so marketing strategies often depend on how much money is available. Therefore, they usually limits how well-prepared the strategies can be.

• R&D determines what products exist, and marketing must adapt to those innovations.

While marketing leads in understanding customer needs, it is also dominated by other functions that provide the resources and capabilities to meet those needs.