Pharm brief - Team 3 by https://padlet.com/k21549861/s635t4nz0qexlqf en-us 2024-01-23 11:33:57 UTC 2024-01-30 15:44:38 UTC hello@padlet.com Creative Campaigns k21549861 https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858501176 The last one - Breast cancer now



]]> 2024-01-23 12:11:00 UTC https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858501176 Brief k22314461 https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858507357 2024-01-23 12:16:52 UTC https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858507357 Collaboration with underwear companies k22136971 https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858714198

  • victoria secret (world-wide)

  • runway with these bras with different race/age

  • the main thing would be the runway at this event

  • sustain:

    • ]]>     2024-01-23 14:39:44 UTC https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858714198     Runway: k22136971 https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858719258

  • hiring all models that has survived breast cancer, of all ages and all race

  • at the event, we can promote the product, with information and selling the product itself


    • ]]>     2024-01-23 14:42:31 UTC https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858719258     If you treat yourself to this bra, would you not treat yourself for this k22136971 https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858720158 2024-01-23 14:43:04 UTC https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858720158 the event itself: k22136971 https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858721788 creating a small entrance fee that goes towards cancer research

    ]]>     2024-01-23 14:44:05 UTC https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858721788     Location: Target audience k22136971 https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858726109


    ]]>     2024-01-23 14:46:54 UTC https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858726109     Try it on in the store, after the event k22136971 https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858726500 sustain will be earned from the event itself

    ]]>     2024-01-23 14:47:11 UTC https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858726500     Prototype of the event itself k22136971 https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858751333

  • the runway in the Victoria secret shop on Oxford street

  • Pink theme: with all these models just presenting breast cancer awareness

  • The models of all ages/race/breast cancer survivors

  • with pink swimsuit/lingerie

  • handing out the product during the event to try it on, letting people know about the product itself

  • Panel where they share their story

    • ]]>     2024-01-23 15:01:43 UTC https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858751333     Marketing/Tease k22136971 https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858754213

  • Social media, tiktok and instagram: designing the posts for Victoria Secret/creating our own brand/instagram account

  • 2 different posts on instagram

  • an account for this brand/event

  • billboards and posters x4 etc


    • ]]>     2024-01-23 15:03:25 UTC https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858754213     Sustain/Earned Media k22136971 https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858778247

  • temporary or permanent, area or space in the store all over Europe, for the product itself

  • as the event will just give a bigger launch of the product

  • people posting through social media

    • ]]>     2024-01-23 15:17:44 UTC https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2858778247     Sustain: k21549861 https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2865913773 Owned

    Social listening for 1 month after the event.

    Sharing content on social media channels.

    Small pop-up events.


    Earned

    Reviews, comments and shares about the product and M&S events.

    UGC shared on social media channels.


    ]]>     2024-01-29 21:32:38 UTC https://padlet.com/k21549861/s635t4nz0qexlqf/wish/2865913773