Internationalization in the company: processes, obstacles and stages by Carlos Ríos Gutiérrez https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb INS Carles Vallbona en-us 2018-10-11 13:32:44 UTC 2025-10-03 13:43:06 UTC hello@padlet.com The process of internationalization of the company carlos_riosgutierrez https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb/wish/291713965 The decision to operate in an international environment usually responds to a strategic vision of the company based on various factors.

• The penetration of new markets generates new dimensions:

• The production techniques and operations

• Distribution, provisioning

• Logistics and a strategic vision in marketing

• International diameter sales.


]]> 2018-10-11 13:32:45 UTC https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb/wish/291713965 Reasons for internationalization carlos_riosgutierrez https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb/wish/291714879 The development of a cost leadership strategy, this strategy is produced through:

• Greater absorption of fixed costs:

• Exploitation of idle factory capacity.

• Increase in the number of total units produced.

• Better purchase conditions in the supply due to higher managed volumes.


]]> 2018-10-11 13:34:07 UTC https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb/wish/291714879 Penetration in emerging markets carlos_riosgutierrez https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb/wish/291715030 Development of new markets

• Markets where consumers have reached a sufficient purchasing power where to market the products offered.

• Life cycle of the market.

• Mature or saturated markets.

• Continuous decline or stagnation of the market.

• Increase in the level of investment.

• Reduction of the benefits obtained in the category.

• Continuous exit of consumers.


]]> 2018-10-11 13:34:18 UTC https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb/wish/291715030 Competitive situation in the current market carlos_riosgutierrez https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb/wish/291715070 • Business differentiation

• Markets «test» or «learning»

• Diversification of risk

• Internal synergies of the organization
]]> 2018-10-11 13:34:23 UTC https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb/wish/291715070 Obstacles to business internationalization carlos_riosgutierrez https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb/wish/291715125 Barriers or internal obstacles:

• Mentality and risk aversion of the management team.

• Investment needs or financial difficulties of the company to penetrate new markets.

• Rigidity in the business structure.

Barriers or external obstacles:

• Information about the consumer.

• Government regulations, laws and a tax system different from the domestic market that can delay and hinder the implementation of international business.

• Prejudices and cultural factors.

• Unfavorable competitive situation.
]]> 2018-10-11 13:34:27 UTC https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb/wish/291715125 Stages in the internationalization process carlos_riosgutierrez https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb/wish/291715165 • Passive export. The company serves the orders that are requested abroad.

• Active or experimental export.

]]> 2018-10-11 13:34:31 UTC https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb/wish/291715165 Example carlos_riosgutierrez https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb/wish/291715224 • Consolidation of exports.

• Establishment of commercial delegations.

• Establishment of production sites.

]]> 2018-10-11 13:34:35 UTC https://padlet.com/carlos_riosgutierrez/s4scdmf7t4gb/wish/291715224