The Gender Marketing of Toys: An Analysis of Color and Type of Toy on the Disney Store Website by Valerie https://padlet.com/vbonilla/s4b93o4xgn2b http://0-search.ebscohost.com.library.brookdalecc.edu:80/login.aspx?direct=true&db=aph&AN=79616944&site=ehost-live&scope=site en-us 2016-10-21 19:26:14 UTC 2021-12-20 19:14:09 UTC hello@padlet.com Group 3: Who or what did Auster & Mansbach (2012) study? What characteristics did they use to sort/code the items they were analyzing ? https://padlet.com/vbonilla/s4b93o4xgn2b/wish/133626304 2016-10-27 14:10:24 UTC https://padlet.com/vbonilla/s4b93o4xgn2b/wish/133626304 Group 2: What are Auster & Mansbach (2012) investigating? What are they studying that hasn't been researched before (i.e. what is their contribution to the literature)? What are their hypotheses? https://padlet.com/vbonilla/s4b93o4xgn2b/wish/232982121 Auster and Mansbach are investigating the colors of toys and which gender is assigned for those colors. For example the more pastel colored toys are for "only girls" and the more darker colored toys are for "only boys". They are studying the Disney Store website which hasn't been researched before and focus on the gender stereotypes that the toys have based on there color and type. Their hypotheses talk about the label with the toys such as "boys only" toys and "girls only" toys and the color palette related to those toys. ]]> 2018-02-19 16:40:25 UTC https://padlet.com/vbonilla/s4b93o4xgn2b/wish/232982121 Group 1: Give two examples of things PREVIOUS researchers have studied about the marketing and gendering of toys. https://padlet.com/vbonilla/s4b93o4xgn2b/wish/232982746 1. Fisher- Thompson, D. (1995) Color is shown to be different between boys and girls toys
2.Kline, S. (1993) Boys toys are more focused on dominance, battle,  and action while girls toys were more focused on glam, beauty, and domesticity.
3. Karniol (2011) researched Israeli children's crayon preference for use in coloring books]]> 2018-02-19 16:42:16 UTC https://padlet.com/vbonilla/s4b93o4xgn2b/wish/232982746 Group 4: What did Auster & Mansbach (2012) learn from this study? Were their hypotheses confirmed? https://padlet.com/vbonilla/s4b93o4xgn2b/wish/234481043 Auster and Mansbach (2012) learned that gender marketing may have a tremendous influence on how adults and children think about the toys they want to purchase, and how children perceive gender. Yes, their hypotheses were confirmed.

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