Visual Merchandising by https://padlet.com/603231/s2vrqfq3evvg Made with a quick smile en-us 2019-11-19 09:33:19 UTC 2023-03-25 03:46:22 UTC hello@padlet.com Mannequins 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/413244682 Mannequins are used by retail stores in order to display any merchandises the store has to offer. Mannequins help customers to gain an understanding of what they display without having to bother the sales representatives.
Mannequins have purposes to : 
  1. Give customers idea about what to wear
  2. Make it easier for customers visualise themselves in different clothes
The purpose of using this technique
is to highlight unique collections of a store. This way Mannequins will attract customers into the store which will increase profit.
]]> 2019-11-19 09:50:54 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/413244682 Planogram 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/415147716 Planogram is a diagram used by retail businesses to show how stock and shelving should be laid out in a display. If a retail store wants to display fruits they would use a planogram so they look more colour coordinated on their display to get a customer's attention,. Thanks to planograms a retail business is more likely to display their stocks in the right lighting, and shelf.   ]]> 2019-11-22 09:09:16 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/415147716 Props 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/415154174 Props are object which is used in display to complement the products and creates a visually stimulating display. Props are also used to create visual display to influence the customers into buying the product of that company due to showing them visual imagery in their minds. Even mannequins can be considered as a props.]]> 2019-11-22 09:30:47 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/415154174 Lighting 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/415161722 With the right lighting and layout, the business itself will provide visibility so that the customers will be attracted by a business's product in order to encourage them into experiencing the store so, they could eventually buy their product. ]]> 2019-11-22 09:52:23 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/415161722 A merchandiser's responsibility 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/415166118
  • Giving feedback
  • Head office 
  • Buying products
  • Department manager
  • Sourcing products
    • ]]>     2019-11-22 10:06:09 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/415166118     Small and Medium Enterprises 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/415167588
  • Micro sized business: Up to 9 staff
  • Small sized business: Up to 49 staff
  • Medium sized: Up to 249 staff
  • Large sized business: Up to 250 staff
    • ]]>     2019-11-22 10:11:27 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/415167588     Visual Merchandising 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/415169333 Visual Merchandising is a retail strategy that maximises the appeal of many displayed products to increase sales. Visual Merchandising might be difficult for a small retail business because, there is less space to display any of their products. A multinational company would plan and implement visual merchanding by using a planogram. 

    ]]>     2019-11-22 10:17:51 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/415169333     Techniques used in Visual Merchandising 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/415210374
  • Create displays to target customers 
  • Add displays on windows to attract customers

    • ]]>     2019-11-22 12:40:46 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/415210374     Key skills Visual Merchandisers need 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/415317010 Visual Merchandisers would need different variety of skills. This includes:
    • An understanding of the company's brand 
    • Excellent computer literacy
    • Strong communication and leadership skills
    ]]>     2019-11-22 15:32:46 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/415317010     Tesco Shelf 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/417744402 Tesco has displayed their fruit in a way so, it looks colorful and coordinated whilst displayed on the shelves in rows and columns.  ]]> 2019-11-29 12:05:03 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/417744402 JD sports display 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/417748988 JD sports uses bright white lighting for these shoe display to attract the customers because, the color white symbolizes divined light and purity.
    This is a clever technique to use because, they are implying that these shoes are meant to be worn.  ]]>     2019-11-29 12:22:14 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/417748988     Tesco uses of technology 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/418932956 Tesco is a retail store that uses technology to make it easy for customers to pay for groceries or any other purchases on their smartphone without visiting the till at the store.]]> 2019-12-03 09:18:03 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/418932956 Tesco techniques that are in practice 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/418949584
  • Shelf layout
  • Facing stock
  • Horizontal & Vertical layout
  • Price marketing legislation https://prezi.com/oq78offzwcsl/visual-merchandising-techniques/
    • ]]>     2019-12-03 10:07:48 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/418949584     Tesco shelf layout 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420189151 Tesco would add any products with big brands so, that it would catch a customer's eye level which would be somewhere at the top. However they would put children products at the bottom of the shelf. This is a good technique to use in Visual Merchandising because, it makes it easier for customers to look at stocks on shelving without making so much of an effort. ]]> 2019-12-05 13:32:51 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420189151 Tesco Facing stock 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420202467 Tesco uses stock to face their products so they look more appealing to the customers. This technique is used to attract the customer's attention at Tesco. ]]> 2019-12-05 13:55:16 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420202467 Tesco's price marketing legislation 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420207855 When Tesco is doing a discount on any individual products they use big bright yellow labels. Tesco uses this technique to draw in customers to look at what deals are available to them in that retail. ]]> 2019-12-05 14:03:15 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420207855 How does legal and safety regulations affect visual merchandising? 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420662445 The main rule for an effective visual merchandising is to focus on the product. More than one product in a display can be used. It would be best to avoid too many products in a display. 

    If a food company was focusing on their products they would need health and safety regulations. This could affect a company's visual merchandising because, their food could cause salmonella poisoning or any other unsafe hazards like cross-contamination.
    This would cause a negative impact for the business's reputation and visual merchandising     
      ]]>     2019-12-06 09:52:32 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420662445     Why is visual merchandising important? 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420668447 Visual merchandising will create awareness if it's performed well. If done well it will create brand loyalty from the customers.]]> 2019-12-06 10:19:08 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420668447 How does JD sports use visual merchandising techniques? 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420669285
  • They follow a visual merchandising brief and then they would apply to it at the store.
  • The JD sports group  engage and motivate customers into making by using visual merchandising techniques.
  • They ensure that mannequins and displays are changed through different seasons.
  • JD sports analyse different antiques to assess where the products should be displayed. https://uk.linkedin.com/jobs/view/in-store-merchandiser-at-jd-sports-fashion-plc-1332939594
    • ]]>     2019-12-06 10:23:56 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420669285     Product segmentation 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420685621 Product segmentation is a adaptable way of putting different products together. A product segment contains a variety of products that holds a specific combination of product attributes.]]> 2019-12-06 11:38:37 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420685621 The JD sports app 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420687883 JD sports have their own apps where you can look at the latest clothing and footwear they have in store. ]]> 2019-12-06 11:47:12 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420687883 JD sports psychological techniques (lighting) 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420689061 The sports fashion retailer, JD sports has used tam-lite lighting in over 20 stores in Europe and the UK. Because, there is so many different types of sports shoes JD has to offer, they are determined to find new ways  of showing different variety of stock. JD sports is thinking about a new way of using lighting so, they can illuminate their products and create an eye catching feature that could draw in more customers. 
     http://www.retailtechnology.co.uk/news/4659/jd-sports-adds-accent-lighting-wow-factor/]]>     2019-12-06 11:53:09 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420689061     JD sports technological technique (mobile payment/ QR code) 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420695567  JD sports has launched a mobile payment transaction method known as PayPal in the UK. It is available 630 different stores across the country. This mobile payment method makes things easier for shoppers to bring any purchases to the cash register and to pay for them by using the smartphone app.
    http://www.qrcodepress.com/mobile-payments-paypal-launched-j-d-sports/8524860/]]>     2019-12-06 12:24:41 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420695567     Tangible and Intangible techniques 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420721486 Tangible techniques are physical items that can be either touched, seen, herd or smelled]]> 2019-12-06 13:34:59 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420721486 Tesco and JD sports comparison 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420731595 2019-12-06 13:57:16 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420731595 Tesco psychological techniques (colors) 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420739104 The colours on the Tesco's logo came from the British flag. The color red symbolizes happiness and prosperity. Whereas the color blue represents loyalty and stability. Tesco are using these techniques to attract more shoppers to buy their products. These colors suggest that Tesco is trying to send out a message to the customers, which is that they are loyal to the customers and that they will provide them the happiness they want.  ]]> 2019-12-06 14:09:32 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420739104 Seasonal themes 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420788249 Seasonal themes are used in many displays around the store. For example, if a store was going to sell merchandises, it might show winter displays of how to prevent colds and flu with medicine, vitamins and tissues in one display. Another winter display might show scenes of a cozy family celebrating Christmas whilst watching a film and having Christmas dinner. ]]> 2019-12-06 15:19:48 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420788249 Health and safety as a visual merchandiser 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420798153 Health and safety must always be taken seriously. Visual merchandisers would have to ensure that public space are clear of all times.]]> 2019-12-06 15:34:02 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420798153 Psychological techniques 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420800525
  • Visual communication 
  • Lighting 
  • Music 
  • Colour 
  • Scent

    • ]]>     2019-12-06 15:37:13 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420800525     Technological techniques 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420802793
  • Electronic displays 
  • Demonstrating new products through new technology
  • Interactive touch screens 
  • QR codes 
  • Digital media- Audio, Video, Photographic
    • ]]>     2019-12-06 15:39:58 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420802793     Tesco technological techniques (digital media) 603231 https://padlet.com/603231/s2vrqfq3evvg/wish/420820846 Tesco has operations in over thirteen different countries with over 3000 stores in the UK . Inventively, Tesco has one of the most popular account on Twitter (@Tesco). This allows customers to make a complaint about their products. ]]> 2019-12-06 15:59:18 UTC https://padlet.com/603231/s2vrqfq3evvg/wish/420820846