A sustainable tourism model for Georgia can be achieved by focusing on community engagement and cultural preservation. Practical strategies include involving locals in shaping tourism offers, developing immersive cultural experiences, and ensuring fair revenue-sharing to benefit communities directly. Examples from other countries show that structured, community-centered approaches are successful. Key challenges include managing tourism demand while protecting heritage, which can be addressed with controlled visitor numbers and clear community guidelines. Building capacity through training is essential for long-term success and sustainability.

Population is involved in the management of the resort. Flora and fauna is preserved and tangible and intangible heritage is preserved and promoted locally and internationally to hold dignified position in international society. Resort has strategy and action plan which guarantees fulfillment of sustainable criteria and aims long-term progress of society Eco activities and nature preservation is important part of the action plan.

Ski lifts and slopes are managed carefully to minimize ecological footprints.

M.T.A has established the sustainability strategy and action plan to implement CSR actions, create a biodiversity laboratory and nature museums.

We partner with local nature conservation groups, public and private sectors to protect the mountain pristine nature and organise workshops on eco friendly practices.

By creating skiing destination we respect nature and ensure that future generation

enjoy the slopes and mountain views.

Our strategy aligns with SDG and GSTC criterias.

Our organization implement system to evaluate the destination ecological, economic and social aspects.

Promote and communicate about the sustainability of the destination.