The Marketing Mix - R1 by Knowledge https://padlet.com/Knowledge_Consulting_TD/s2d4db71kwfw9r1t The 4Ps Model en-us 2021-05-06 15:28:12 UTC 2021-05-18 13:21:08 UTC hello@padlet.com https://padlet.net/icons/png/1f4a1.png Product Knowledge_Consulting_TD https://padlet.com/Knowledge_Consulting_TD/s2d4db71kwfw9r1t/wish/1498693901 Mada
Product Levels
Core Benefit: Accessibility features on the web-based portal

Actual Product: Web-based portal for PwD

Augmented Product: Invite celebrities who have overcome disability challenges to share their experiences via Webcasts or through a Video Conference once a month.
Offer movie for free during a certain timeframe during the day for viewership enabled with accessibility features (based on engagement by collecting feedback on top 5 movies).


VIMS OCR
Product Levels
Core benefits: Transfer unreadable text to readable text for visually impaired.

Actual Product: Mobile app and Desktop app
Text conversion

Augmented Product: Translate and Share button
Draw a picture and add a description for it.]]> 2021-05-06 15:30:34 UTC https://padlet.com/Knowledge_Consulting_TD/s2d4db71kwfw9r1t/wish/1498693901 Price Knowledge_Consulting_TD https://padlet.com/Knowledge_Consulting_TD/s2d4db71kwfw9r1t/wish/1498780685 Pricing Strategy

Strategy:
Mada: Value-based pricing
VIMS OCR: Competition-based

Estimated Price:
Mada: Penetration(EGP240 - 320 annually)
VIMS OCR: Penetration(EGP150+annually or EGP15 monthly)







]]> 2021-05-06 15:46:37 UTC https://padlet.com/Knowledge_Consulting_TD/s2d4db71kwfw9r1t/wish/1498780685 Place Knowledge_Consulting_TD https://padlet.com/Knowledge_Consulting_TD/s2d4db71kwfw9r1t/wish/1498886485
Channel Levels
Mada :
Selective

VIMS:
Intensive









]]> 2021-05-06 16:06:04 UTC https://padlet.com/Knowledge_Consulting_TD/s2d4db71kwfw9r1t/wish/1498886485 Promotion Knowledge_Consulting_TD https://padlet.com/Knowledge_Consulting_TD/s2d4db71kwfw9r1t/wish/1499160787
Promotion Tools

Introduction Phase - Promotion Tools:
Mada: Direct Marketing
VIMS OCR: Personal selling

Growth Phase - Promotion Tools:
Mada: Direct Marketing and Personal selling (Service Provider & End users)
VIMS OCR: Direct Marketing and continue with Personal selling

Maturity Phase - Promotion Tools:
Mada: Personal selling, Direct Marketing and Advertising
VIMS OCR: Public Relations, Personal selling and Direct Marketing

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