https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m Comment on the packaging of the premium chocolate tablets from a sensory marketing perspective! en-us 2021-10-25 14:17:39 UTC 2021-10-28 12:05:54 UTC hello@padlet.com https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851064412 Sleek, simple but effective
Looks premium
Recognisable]]> 2021-10-28 11:59:15 UTC https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851064412 https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851069113 Simple, nice colours]]> 2021-10-28 12:01:32 UTC https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851069113 https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851069190 The color of the packging for me looks rich.

I like the idea of keep the color of the chocolate, and also looks clean.

Comparing with Lindt there is the difference of the paper, which makes looks cheaper.

The color of the Lindt packging for me looks more serious, what I dont really like for a chocolate. The white color in the package is quite serious.  It is ok with the sense that is a intense dark chocolate, but in personal view, i don’t like.

About the content in the back, Lindt it is more clear with the informations than Green&Black.

]]> 2021-10-28 12:01:34 UTC https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851069190 https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851069230 Colours are dull
Feels cheap
Does not stand out
Flimsy packet
Simple ]]> 2021-10-28 12:01:35 UTC https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851069230 https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851071191 Sleek
The gold ribbon and gold colour makes it look more expensive and luxurious

]]> 2021-10-28 12:02:39 UTC https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851071191 https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851073316 G&B: thick paper and gold foil lend a premium feel, as well as raised lettering. Colour scheme is simple and effective, and information is clearly displayed in front.
Lindt: cardboard feels most premium, raised lettering effective. Front is clean, use of white makes a simple contrast which would appeal on the shelf. Front looks cleaner than other samples, with balance of branding and information
MR: cardboard had premium feel, foil is good, front packaging has clear colour scheme however font choices don't reflect the premium message they are trying to send, and the photo of chocolate also seems to require further work to gain the right affect. Portion information on the bottom makes front look cluttered.
Lily: bag seems poorly thought out, and has a cheap appearance. Colour scheme feels disconnected from a premium chocolate. Minimum information is good, however a missed opportunity to have a premium look. ]]> 2021-10-28 12:03:39 UTC https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851073316 https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851073413 Packaging seems cheap.
Dull colours.
Not eye catching
Poor packaging choice

]]> 2021-10-28 12:03:42 UTC https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851073413 https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851076767 Nice packaging, very sleek and good quality cardboard and foil. Very eye catching packaging with the gold colours. ]]> 2021-10-28 12:05:26 UTC https://padlet.com/msgilsenannnn/s1ynpyuny3v5m01m/wish/1851076767